B2B marketing in a recession: Fight, flight or focus?
Velocity Partners
JUNE 20, 2023
It’s processed in the part of our brains called the amygdala — an amazing bit of kit: In a matter of microseconds it contextualizes an immediate threat against our entire lived experience and decides a course of action: stay and fight or flee. We feel it when we get a 6:00pm “have you got five mins?” So what do you do? You need a harpoon.
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