B2B Advertising KPIs: Tighter Alignment, Better Results
Zoominfo
MAY 1, 2023
03% CTR Campaign B: 100,000 impressions and 50 clicks =.05% 03% CTR Campaign B: 100,000 impressions and 50 clicks =.05% If you want more engagement, then Campaign B is more successful. These include campaign reach, account lift, influenced pipeline, and return on ad spend (ROAS).
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