Remove a-b
article thumbnail

It’s time to say goodbye to your email open rate

Martech

Here’s how these changes impact email marketing, including open rates, and why measuring direct engagement is crucial for success. Security bots may inflate click rates in email reports. Let’s stick to a key metric often used to report on email marketing successes: the email open rate.

article thumbnail

Apple’s Mail Privacy Protection: What This Means for Email Marketers and How to Prepare Now

Litmus

Three words: Mail Privacy Protection. Apple announced Mail Privacy Protection for their Mail app on iOS 15, iPadOS 15, and macOS Monterey devices. According to Apple , “Mail Privacy Protection stops senders from using invisible pixels to collect information about the user. Is the open rate dead?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Mail Privacy Protection and iOS 15

Blue Flame Thinking

With the expected launch of iOS 15 this September, Apple is adding another highly debated privacy feature, Mail Privacy Protection. The Challenges of Increased Privacy. In a nutshell, it will stop senders from knowing if an email has been opened or detecting the recipient’s IP address.

article thumbnail

Apple’s New Mail Privacy Protection: Good or Bad for B2B Marketers?

Navigate the Channel

Between software efforts and a renewed push for improving privacy, it makes for a fluid situation. In this blog post, we’ll explain how Apple Mail privacy updates impact email open rates and change how marketers measure campaigns. Apple Mail Privacy Updates. This impacts how open rates are counted.

article thumbnail

Identifying ‘Real Opens’ Is Key to Adapting to Apple’s Mail Privacy Protection

Litmus

Apple’s new Mail Privacy Protection features will have widespread implications for email marketers , causing marketers to implement multiple strategies to adapt. That’s because these changes, which debut this fall, will prevent email senders from seeing Apple Mail users’ open behavior, IP address, location, and device information.

article thumbnail

What Apple’s Mail Privacy Protection Means For Email Marketers

Vision6

While the updates were celebrated by Apple as part of their “legacy of privacy leadership”, it still means there will be some big changes ahead for email marketers. Email marketing will continue to evolve, as it has done with other recent data privacy changes. What is Apple Mail privacy protection?

article thumbnail

How 2022 Apple Mail Privacy Updates Affect Email Open Rates

SmartBug Media

The Apple Mail Privacy Protection (MPP) feature launched in September 2021 as an effort to give users more control over their data information. At a basic level, Apple’s MPP does not disclose the email open rate of a recipient to a business. What Is Apple’s Mail Privacy Protection Update?

Open Rate 105