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Six Tips for Using A/B Testing to Transform Your Marketing Messaging

Trade Press Services Newsletter

A/B testing is a simple yet effective technique to ensure you use the right messaging to reach your audience and drive desired outcomes. A/B testing helps marketers determine the best-performing version of their messaging before launching a campaign that falls flat. What Is A/B Testing? Test multiple variables.

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Upleveling A/B Testing with AI for Conversion Optimization

FunnelEnvy

The challenge in our digital age is that traditional A/B testing methods are slow, resource-intensive, and miss hidden opportunities. Click To Tweet Since the early days of digital marketing, one common way to improve on-page conversions has been A/B testing. What is A/B Testing? Limited scope. Static and short-sighted.

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What Is A/B Testing? Boost Your Website's Performance

RebelMouse

This guide covers A/B testing, its definition, advantages, and real-world applications. We will also go over how A/B testing works, ways to implement it in your SEO practices, and common roadblocks that may come up when evaluating test results. Now, let's see how A/B testing can improve your website’s performance.

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How AI Improves A/B Testing

FunnelEnvy

Today’s marketers rely on A/B testing of digital advertising assets. A/B testing is powerful because it gives marketers unbiased data from real customers, not survey panels. Read on for an overview of how AI is revolutionizing A/B testing, making it faster, eliminating more guesswork, and ultimately improving results.

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4 Tips to Successfully A/B Test Your Social Media Strategy

Benchmark Email

A/B testing your social media strategy is a great way to see which aspects of your campaign are working and which aren’t. Here’s everything you need to know about A/B testing and how you can successfully apply it to your social media strategy to yield great results and improve your marketing. What is A/B Testing?…

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Our year as a B Corp: Looking back (and ahead)

Modern B2B

We resonated with the ethos of what it meant to be a B Corp – we felt that we were already doing a good job when it came to our employees, our clients and our impact. Why we became certified For businesses, it’s no longer ok to be ‘good enough’ and in order to make a change we must strive to do more. so let’s take a step back.

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A/B Testing: The ABCs of Paid Social Media

Anyword

The reason social media is such a strong marketing tool, apart from the massive reach it offers, is the versatility of ads that marketers can create to engage with their audiences. The most commonly used method is to run small-scale controlled tests — A/B tests — to gain those insights efficiently. What is A/B Testing?