Martech

JANUARY 30, 2024

Dig deeper: Web analytics is badly broken “Most sane rational marketers would say, ‘Well, we should delay [getting rid of cookies] as long as possible,’” she said. “We Developers can modify and use it as long as they agree not to compete with the company for two years after purchase. We took a slightly different approach.

Paid Search Agency 124

Paid Search Agency Marketing Attribution Top of Funnel Companies 124

Convert

JANUARY 17, 2024

Ask ChatGPT (and Alternatives) This is something I have started doing for just about any of my clients: I have a long discussion with ChatGPT about what it knows about their business and their competitors. Let’s try to figure this out! What are generative AI engines? It relies too much on people’s clicking ads and organic results.

Optimization 80

Optimization Generation Top of Funnel Multivariate analysis 80

FunnelEnvy

FEBRUARY 5, 2024

The rise of AI set off a series of shockwaves in the SEO services industry while handing Google the first serious threat in years to its preeminence. In response, the search and web ads giant is revamping its search engine results page (SERP). A good strategy is to focus on shoring up the SEO basics, starting with technical SEO.

Paid Content 62

Paid Content PPC Traffic SEO 62

seo.co

JULY 28, 2020

Will you use a combination of head keywords and long-tail phrases? . + Position and Click-Through Rate (CTR). + The Caveats. Search engine optimization (SEO) is one of the most popular online marketing strategies for a reason: it’s incredibly efficient. You click on one of those results to visit the brand’s website. As much as 53.3

Traffic 109

Traffic Paid Content Organization Lead Scoring 109

Scoop.it

NOVEMBER 2, 2023

Whereas, if you are targeting a long-tail keyword audience, investing in content marketing to boost your company’s SEO can be a great way to reach them organically. For digital marketers, it is the key to understanding how their customers think, act, and interact with brands.

Work Management 83

Work Management Marketing Management Buyer Personas Budget Programs 83

Brandpoint

AUGUST 20, 2018

Additionally, voice search is typically conducted while on the go when it’s much more convenient than typing — from searching for the nearest restaurant to looking for the fastest way to get from point A to point B. If you have to take a breath or two in the middle of a sentence, it’s probably too long.

Long Tail Marketing 54

Long Tail Marketing Optimization FAQ Content 54

Biznology

OCTOBER 11, 2016

I have been doing long-tail blogger outreach since 2006. Even more, I play so far down the long tail of influence that I can still create micro-influencer marketing campaigns that are earned media campaigns. Ten years later, I am still at it in earnest. Digital Marketing Strategy and The Rise of The Micro-Influencer.

Long Tail Marketing 80

Long Tail Marketing Advertising Agencies Youtube Paid Search Agency 80

Convert

NOVEMBER 16, 2020

A Quick Guide to Statistics and A/B Testing: The Terms You Need To Know. It is nearly impossible to conduct a reasonable A/B testing experiment without having a grip on statistics. Sample and Population: Using all of your website’s traffic for A/B testing would, in theory, give you a general idea of your population.

Statistics 111

Statistics Allocation Multivariate analysis Sample 111

Vision6

JANUARY 19, 2021

A little goes a long way. Online commerce comes with fierce competition. Knowing your competitors, inside and out, is crucial for success. Competitor data harbours a wealth of information. Learn from their successes and failures. Analytics tools saturate the market. But there are many simple ways to keep track of your competition.

Digital Asset Management 98

Digital Asset Management Work Management Marketing Management Marketing Strategy 98

Convince & Convert

JUNE 6, 2013

Heard this one before? “If If you create great content you will find a large audience.” It’s nonsense. Or at the very least, it’s idealistic. It’s like if you make great music you’ll become a rock star. The number of great bands that are painfully undiscovered is, well, painful. You need to create something great and be discovered.

Keywords 136

Keywords Long Tail Marketing Blogger Content 136

Valasys

NOVEMBER 27, 2019

Having SEO landing pages & sticking to the best practices for Landing Page Optimization (LPO) ensures that even if the marketers prematurely end their campaigns mistaking them to be short-term; their search engine visibility is for long-term. Marketers should design their landing pages based on their knowledge about their target audience.

Landing Pages 66

Landing Pages Practices Optimization SEO 66

Outbrain

NOVEMBER 26, 2019

Now, down to business: here are three advanced Google Analytics hacks to help you power up your Outbrain Amplify campaigns: Outbrain + Remarketing lists for search ads (RLSA): Increase value from long-tail keyword bids. Hack #1: Outbrain + Remarketing lists for search ads (RLSA) – Increase value from long-tail keyword bids.

Marketing Analytics Tools 38

Marketing Analytics Tools Analytics Long Tail Marketing Google 38

Valasys

MAY 25, 2023

Perform comprehensive keyword research to identify the long-tail keywords and your target keywords because studying the keywords of your niche and industry can give you an idea of what is the intention of your target customers when they search online. Start by asking yourself: What are you looking to achieve with your campaign?

Online Marketing 52

Online Marketing Campaigns Conversion Planning 52

B2B Marketing Insights - WE

MARCH 25, 2022

Long-tail keywords are specific phrases that are more targeted and less competitive than general keywords. Our B1-B SEO strategy focuses mainly on identifying your business’s most effective target markets. If you’re a b2b company, you know that ranking higher in Google is essential to your success. Link Building.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Paid Content Ad Agencies 52

Kevin Indig

MAY 29, 2023

While I am personally convinced that AI answers are inevitable in the medium term to long term, it’s not yet clear whether users prefer AI answers over classic web results in the short term. In a pitch, SEO forecasting can be a game changer, setting you apart from the competition. That's where SEOmonitor comes in. And guess what?

Lead Ranking 139

Lead Ranking Generation Lead Scoring Forecasting 139

Valasys

JANUARY 23, 2023

However, you will need to learn its ins and outs to keep costs down while using the PPC model. A digital agency can help you achieve your goals. Before hiring a digital agency, evaluate your options and stay within your budget. What’s PPC Advertising? Marketers may bid for valuable land depending on the competition to establish this pricing.

Small Business Marketing 40

Small Business Marketing PPC Paid Search Agency Lead Ranking 40

Anyword

AUGUST 18, 2022

A/B testing. Ranking dashboards. Algorithms. Trial and error. Navigating the intricate web of SEO often leaves you more confused than before you ever decided to fire up Google Analytics. While powerful and successful SEO strategies have existed and evolved for many years now, it still remains a complicated thing to nail down. Let’s dive in.

Paid Content 98

Paid Content SEO Marketing & Strategy Marketing Strategy 98

Atomic Reach

MARCH 15, 2019

Digital marketers know how crucial it is to predict user intent whenever possible. Then, those professionals can adjust their online content so that it aligns with the intentions and is thereby maximally relevant to a site's visitors. That's where content intelligence comes into the picture. What Could Content Intelligence Show?

Intent 105

Intent Top of Funnel Marketing AI Content 105

Convince & Convert

APRIL 1, 2015

Today, that A = B correlation between keywords and search rankings has been diluted to an unrecognizable degree (highlight to tweet). A good meta description is no more than 155 characters long and contains the keyword for which you’re trying to rank. Location, Location, Location. Image via Moz.

Keywords 167

Keywords Lead Scoring Lead Ranking SERP 167

Outbrain

JUNE 16, 2022

Just by internalizing these points, you’ll go a long way to understanding how CTR works, and what you can do about your CTR to make it better than it is today. Better ad copy can go a long way to boosting your CTR Keywords count – a lot Testing is the way to success Know your audience. Ad Clicks ÷ Ad Impressions = Clickthrough Rate.

CTR 52

CTR Clickthrough Ideal Customer Profiles Lead Scoring 52

QuanticMind

AUGUST 2, 2016

Build a list of good keywords that include branded, competitor, cross-related terms, long-tail keywords and more. You’ll also notice that your bizarre, long-tail keyword “self-watering hanging planter” is on the rise in a big way. One of the most important search engine marketing strategies is choosing the right keywords.

Search Engine Marketing 40

Search Engine Marketing Keywords Long Tail Marketing Search Marketing 40

Launch Marketing

NOVEMBER 21, 2018

Use tools like the Google Keyword Planner to aid in your research and look for long-tail keywords that your target audience may use to see your product/service. To learn more, follow this link to download your own copy of the white paper and get various digital marketing best practices. Test, measure, optimize and repeat.

Paid Content 54

Paid Content PPC Cost per Lead Paid Search Agency 54

Unbounce

APRIL 10, 2019

According to the Baymard Insitute, 26% of customers report abandoning their purchase because the checkout process was too long or complicated.). A joint study by Econsultancy and RedEye found that only 28% of companies are satisfied with their conversion rates, while 37% reported they’re either quite dissatisfied or very dissatisfied.

Optimization 111

Optimization Conversion Practices Lead Scoring 111

Biznology

JANUARY 3, 2012

You can always secure hundreds of long-tail earned media mentions while you’re desperately working on securing coverage on Mashable and TechCrunch. However, in the meanwhile, getting those hundreds of posts on B-list-through-Z-list blogs insures that you start building your reputation as a player. Paying your dues.

Blogger 80

Blogger Outreach Long Tail Marketing Lock-In 80

Hubspot

APRIL 2, 2015

Yet, the ROI from doing so has a long tail that seriously impacts your bottom line. You A/B test what converts and produces the most clicks, and then you use those metrics to make data-driven decisions that garner increased sales and overall revenue. Long-Tail Keyword Phrases. The Long-Tail Theory.

Long Tail Marketing 28

Long Tail Marketing Keywords eCommerce Top of Funnel 28

Convert

DECEMBER 16, 2020

Furthermore, these small changes can ensure substantial savings in the long run. Another great tool you can use to edit your copy is A/B testing. By following what’s doing well in your ads and making a few improvements, you can: minimize bounce rates improve conversions get traffic that’s relevant to your business.

Paid Content 105

Paid Content Planning Marketing Analytics Tools PPC 105

accelerate agency

DECEMBER 7, 2021

This might sound a lot like featured snippets—a long-established Google feature—but there are important differences, which we’ll come to subsequently. It does so for users with more accurate and relevant search results, but for those who’ve worked hard to secure top slots in SERPs, it can bring all their hard work crashing down.

Google 52

Google SERP De-duping Marketing Agencies 1 52

accelerate agency

DECEMBER 7, 2021

This might sound a lot like featured snippets—a long-established Google feature—but there are important differences, which we’ll come to subsequently. It does so for users with more accurate and relevant search results, but for those who’ve worked hard to secure top slots in SERPs, it can bring all their hard work crashing down.

Google 52

Google SERP De-duping SEO 52

accelerate agency

DECEMBER 7, 2021

This might sound a lot like featured snippets—a long-established Google feature—but there are important differences, which we’ll come to subsequently. The potential implications of this change have been much debated as businesses try to get to grips with what it might mean for their SEO performance.

Google 52

Google SERP De-duping Marketing Agencies 1 52

QuanticMind

MAY 31, 2018

If you host a blog on your website, you can target all sorts of long-tail keywords related to questions people ask about your industry. Considering that 50% of search queries are four words or longer, targeting long-tail keywords with SEO gives you more opportunity to appeal to the needs and interests of search engines users.

PPC 40

PPC SEM Marketing Budget SEO 40

QuanticMind

MAY 31, 2018

If you host a blog on your website, you can target all sorts of long-tail keywords related to questions people ask about your industry. Considering that 50% of search queries are four words or longer, targeting long-tail keywords with SEO gives you more opportunity to appeal to the needs and interests of search engines users.

SEM 40

SEM PPC Marketing Budget Lead Ranking 40

Convince & Convert

DECEMBER 24, 2015

Today, that A = B correlation between keywords and search rankings has been diluted to an unrecognizable degree (highlight to tweet). A good meta description is no more than 155 characters long and contains the keyword for which you’re trying to rank. Location Is Everything. Image via Moz.

Keywords 102

Keywords Optimization Lead Scoring Lead Ranking 102

Hubspot

NOVEMBER 24, 2017

Wanna see something scary? That, my friends, is what I would call a definite downward trend -- and for a post that, at its high point, received 10,000 views per month. Maybe it looks familiar. And maybe it doesn't, but it looks like something you want to avoid at all costs. Let's get started. Is the search term itself losing traction?

Lead Scoring 77

Lead Scoring Lead Ranking CTR SEO 77

NuSpark Consulting

JUNE 8, 2013

Tools that Cover Search Marketing, SEO, Social Media, Conversion Rate, and Content. As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities. calculators, and pencil erasers. On the shelf were multiple SRDS books; each one the size of a phone book.

Paid Content 100

Paid Content Marketing Automation Services Inbound Marketing Doubleclick 100

QuanticMind

APRIL 24, 2019

How do you determine a search keyword’s value? Are you making data-driven bid optimization decisions based on keyword data? Should you be focused on keyword revenue-per-click in your PPC campaigns? Search keywords. They’re valuable. Some are really, really valuable! Others have little to no value. PPC Keyword Value. By how much?

Lead Ranking 40

Lead Ranking PPC Keywords Lead Scoring 40

Outbrain

MARCH 4, 2020

You can take control of how much you bid, how long your campaign should run, what keywords to use, and the overall cost of your campaign. If you’re a marketer or business owner, perhaps one question you’ve found yourself asking at least once is this: how do you convert your website visitors into leads and eventually into potential clients?

Paid Search Agency 49

Paid Search Agency Conversion Rate Marketing Budget Optimization 49

LeadSquared

OCTOBER 24, 2013

Use long phrases as keywords rather than just a word or two. Use long phrases as keywords rather than just a word or two. This article is a continuation of my previous blog post on ‘How to get started with website SEO’ You can also take a look at the webinar here. . Question 1. How to rank higher in general Google search?

FAQ 52

FAQ DMCA Webinar Metrics SEO 52