Litmus

SEPTEMBER 16, 2021

Apple’s Mail Privacy Protection news continues to be a source of confusion, questions, and more for email marketers like you. How about new future users (who would have never engaged with our emails and hence would not have any open data)? Since we can’t rely on opens, what do you recommend? Marcel Becker, Yahoo.

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Privacy Protection Mail Privacy Open Rate 69

Litmus

JUNE 7, 2022

The email marketing community swirled with speculation about the possible impact of Apple’s Mail Privacy Protection (MPP) leading up to its release in the fall of 2021. And if you’re inexplicably seeing record high open rates and not sure why, this may be the perfect time to get up to speed on all things MPP ).

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Email Privacy Protection Marketing Mail 88

Litmus

JULY 2, 2021

Apple’s Mail Privacy Protection announcement falls into that third category. One such thing is leveraging the clients and devices that still track and report on opens to serve as a proxy for open rate performance and A/B testing. In other words, identifying real opens. Don’t have Email Analytics?

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Mail Audience Privacy Protection Analytics 92

Litmus

DECEMBER 10, 2021

If you’re running tests where open rates or click-to-open rates (CTORs) are a vital victory metric, reliable opens can help. This audience isn’t impacted by inflated open rates, so you can perform these A/B tests the way you usually would. Didn’t make the live webinar? Great question!

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Privacy Protection Open Rate Privacy Mail 84

Scoop.it

FEBRUARY 28, 2023

Read on… Brands will be more open to adopting BIMI Brand Indicators for Message Identification (BIMI) is a new standard that allows companies to display their logo in the subscriber’s inboxes. The recipient will instantly recognize who the email is from which will increase the open rate and subscriber engagement.

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Email Trends Marketing Email Campaign 95

Litmus

NOVEMBER 16, 2021

As privacy measures become increasingly restrictive, leaning on owned channels like email will be critical. Just how click rates can give valuable insight on what’s resonating most with your subscribers, keeping a close eye on engagement metrics and trends within your program can inform your strategy at large. Let’s get started!

Analytics 101

Analytics Email Strategy Marketing 101

Litmus

JULY 8, 2021

Unfortunately, there are lots of ways to reach the wrong conclusions with analytics, including: Not reaching statistical significance and making other mistakes with your A/B tests. Using the wrong metric to measure success, like unwisely using open rates to determine a winning subject line. Conversions and conversion rate.

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Email CAN-SPAM Deliverability Spam 116

Litmus

DECEMBER 13, 2021

In 2014, Canada’s Anti-Spam Law (CASL) went into effect, with The European Union’s privacy law— General Data Protection Regulation (GDPR) —following in 2018. Then in 2020, it was the California Consumer Privacy Act (CCPA) which strengthened measures in the U.S. Track engagement with metrics other than open rates.

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Privacy Email Opt-out Open Rate 108

ConvertKit

APRIL 1, 2022

When you’re working as a solo creator it can be hard to gauge what a “good” email open rate is or understand how much money other creators earn. When you’re working as a solo creator it can be hard to gauge what a “good” email open rate is or understand how much money other creators earn. Look at benchmarks for reference.

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Email Statistics Marketing CAN-SPAM 89

V12 Data

OCTOBER 25, 2021

With its recent IOS 15 update, Apple released a series of privacy updates designed to protect consumer privacy by blocking ad trackers and cloaking email activity. In this latest update by Apple, consumers are gaining more control over the data they share through Mail Privacy Protection, Hide My Email and Private Relay.

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Email Privacy Protection Marketing Privacy 52

V12 Data

NOVEMBER 10, 2022

As a marketer, I love a good list of statistics and even better when they are accompanied by a good chart. adults), and at over 65, the email use rate is 84.1%. If you’ve stumbled on this blog, you probably are just as keen to read up on the latest stats – in this case, about email marketing. Table of Contents. . billion by 2023.

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Statistics Email Strategy CAN-SPAM 52

Convert

APRIL 12, 2022

So you’ve heard about A/B testing through the grapevine. Or the growth agency you’re in talks with wants to run A/B tests. That’s what A/B testing does. Sure, the benefits of A/B testing transcend making data-driven decisions but at its core, it is the secret sauce to unlocking growth at scale. You know that.

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A/B Test Conversion Rate User-Generated 52

Convert

APRIL 12, 2022

So you’ve heard about A/B testing through the grapevine. Or the growth agency you’re in talks with wants to run A/B tests. That’s what A/B testing does. Sure, the benefits of A/B testing transcend making data-driven decisions but at its core, it is the secret sauce to unlocking growth at scale. You know that.

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A/B Test Conversion Rate User-Generated 52

Litmus

JUNE 17, 2021

What will get your email opened, clicked on, and converting? Consider that some emails are designed for low opens. A/B test often. Use it to get your subscribers’ attention and your emails opened! And while Apple’s Mail Privacy Protection has thrown us a curveball , that doesn’t mean we shouldn’t care about opens anymore.

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Email Tips Open Rate CAN-SPAM 120