Litmus

JANUARY 23, 2024

Looking for some fresh ideas for your email marketing program? You might be in the beginning stages of coming up with a new email nurture or want to learn more about how your subscribers interact with a different email design. After all, when they have a great experience with your emails, it has a positive ripple effect on your overall brand.

Examples 86

Examples VALS Newsletter Design 86

Unbounce

JANUARY 14, 2020

You build a beautiful HTML template, write engaging copy, and A/B test your subject line. And after all that work, the landing page that your email directs folks to has a high bounce rate—or worse, a low conversion rate. Your storefront product page isn’t enough. What gives? Fortunately, there’s an easy fix.

Landing Pages 145

Landing Pages eCommerce Email Marketing Click Rate 145

Litmus

NOVEMBER 1, 2018

In this webinar, onboarding email expert Val Geisler and the Litmus team review welcome emails from your peers and provide hands-on copywriting suggestions, design feedback, and strategic takeaways that you can apply to your own campaign. Val Geisler: Real time is best. It’s no different in email marketing. Don’t worry.

VALS 56

VALS Webinar Metrics Peer-to-peer Advertising Benchmark 56

Unbounce

JULY 30, 2019

With that in mind, Unbounce has teamed up with a few heavy-hitters of marketing to give you the rundown on how you can start with your holiday campaigns and landing pages today. (So, But if you’re in ecommerce, that’s a different story. There’s just too much at stake not to. billion on Cyber Monday. That’s a mistake.

Landing Pages 111

Landing Pages Bundling Urgency Marketing Ad Exchange 111

Convert

NOVEMBER 17, 2021

So when I heard about A/B testing, it got me quite excited (even though I had no idea what a confidence interval was). With most of our clients allowing us to publish a/b tests openly, it started becoming apparent that some patterns were better than others. The outcome was a relative +53% increase in leads (±28, p-val 0.0002).

VALS 52

VALS Aggregators Validation Sample 52

Convince & Convert

AUGUST 3, 2010

Historically, we read “Web pages&#. Like a fussy deconstructed salad at a downtown restaurant with ridiculous unisex bathrooms, Facebook wants us to publish in tiny bursts of words, pictures, videos, and single purpose apps, rather than the page-length containers and complicated databases of yore. Build a website.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

Historically, we read “Web pages&#. Like a fussy deconstructed salad at a downtown restaurant with ridiculous unisex bathrooms, Facebook wants us to publish in tiny bursts of words, pictures, videos, and single purpose apps, rather than the page-length containers and complicated databases of yore. Build a website.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167