Unbounce

MAY 6, 2021

Yep, we’re about to dig up the ol’ viral perception conundrum, and you’d be surprised how much our eyes (and how they process info) play a role in landing page design and conversion lift. Landing pages are supposed to be clear. So how the heck can they help you boost landing page conversions?

Landing Pages 143

Landing Pages Conversion Case Studies CAN-SPAM 143

Unbounce

JUNE 21, 2022

Almost 10 years later, he left a successful corporate career to turn his passion for the oceans into a business. Almost 10 years later, he left a successful corporate career to turn his passion for the oceans into a business. “I Because he’s found a smarter way to build landing pages to turn traffic into conversions.

Landing Pages 140

Landing Pages Business Conversion Rate Click Rate 140

FunnelEnvy

MARCH 20, 2023

A/B testing is a powerful tool for B2B marketers and considered a staple of the toolbox for improving a campaign. Marketing teams in every industry with every type of product and service can use A/B testing to figure out which option in a campaign works.

Examples 78

Examples Landing Pages Marketing Funnels CAN-SPAM 78

Unbounce

NOVEMBER 18, 2021

Yep, this is a line commonly heard in many businesses , especially small businesses where the number of marketing team members can generally be counted on one hand—or even just one finger. Raise Craze: Small but Mighty. “We just don’t have the time or the resources to do X, Y, and Z!”. Sounds familiar?

Paid Content 143

Paid Content Marketing AI Landing Pages Personalization 143

Webbiquity

MARCH 14, 2019

Spam filters are continually evolving, and that can mean bad news for your business. This makes it easier to align marketing efforts with sales goals and helps to build brand loyalty with the consumers more likely to find value in your business. Using an A/B Testing Campaign To Understand Your Responses.

Email Campaigns 222

Email Campaigns Cost Ideal Customer Profiles Campaigns 222

Zoominfo

MARCH 15, 2022

You’re in a constant tug-of-war with the search engine — and your competitors — to ensure your ads are showing up at the top of the search results page and driving the highest quality traffic possible. To save money, consider only running ads during business days and hours. It’s your job to make sure you’re spending that money wisely.

Budget Programs 130

Budget Programs Paid Search Agency Lead Ranking Work Management 130

Webbiquity

NOVEMBER 22, 2022

Black Friday and Cyber Monday 2022 promotions make this an excellent time to take stock of your business software toolbox. OptinMonster is the best lead generation software for marketing agencies, bloggers, eCommerce websites, and all small businesses. Landing Page Builders. The Dates: Now through November 25th.

Marketing Management 148

Marketing Management Software Marketing Analytics Tools Business 148

Unbounce

JULY 7, 2021

Since opening our doors 10 years ago, Unbounce has existed to help small businesses grow by making access to essential digital marketing tools easy. Today, we’re seeing small businesses falling behind while large corporations with big budgets are dominating the competitive landscape. Change is hard.

Marketing AI 145

Marketing AI Conversion Paid Search Agency Landing Pages 145

FunnelEnvy

NOVEMBER 27, 2023

We see this mirrored in B2B landing page performance with annoying popups and premature calls to action (CTAs) that don’t offer prospects what they need when we need it. For digital marketing, integrating customer journey and intent into landing page design is essential for its success.

Landing Pages 62

Landing Pages Intent Top of Funnel B2B 62

ConvertKit

JANUARY 27, 2021

Why you need to promote your landing page. How to get free traffic to your landing page. Promote your landing page with ConvertKit. The same is true for your landing page. But you’re only doing yourself and your audience a disservice if you keep yourself small and hidden away.

Landing Pages 121

Landing Pages Traffic Top of Funnel Communities 121

Adobe Experience Cloud Blog

JANUARY 15, 2020

Let’s start this with a statistic that should by itself be enough to have any small business owner invest in digital marketing. Digital marketing helps small businesses build lasting customer relationships. According to RetailDive , 87% of buyers start searching for products to buy online. Eighty-seven.

Small Business Marketing 174

Small Business Marketing Paid Content Cost per Lead Marketing Budget 174

Biznology

SEPTEMBER 25, 2019

How is your social media marketing working for your business? Customers are becoming more accustomed to the concept of social selling and that’s the good news for building businesses and big brand face alike. Indeed, a definitive test of brands is to adjust their social procedures to their business objectives. A/B testing.

Conversion Rate 123

Conversion Rate Social Media Optimization Conversion 123

Unbounce

JULY 23, 2020

We wanted to know about your plans when it comes to running a high-converting campaign—as well as the role played by landing pages in supporting your post-click strategy. Together with the findings from the report itself, these numbers provide a behind-the-scenes view of what other marketers think when it comes to their landing pages.

Landing Pages 145

Landing Pages Marketing AI Planning Paid Search Agency 145

Optinmonster

MARCH 21, 2024

This interaction could range from visiting a specific page, abandoning a shopping cart , or simply showing interest in your product or service. When a user visits your website, a small piece of code (often called a pixel) places a cookie on their browser.

Paid Search Agency 90

Paid Search Agency Ads Google Marketing Analytics Tools 90

Optinmonster

MARCH 8, 2021

A Facebook pixel is a small snippet of code that you add to your website. That’s because OptinMonster comes with over 50 premade templates that you can use to create the perfect campaign for your business. But that’s not really the way Facebook ads work. Facebook is a social platform first.

Paid Search Agency 124

Paid Search Agency Facebook Optimization Ads 124

Unbounce

MAY 29, 2020

Imagine you’re an ecommerce business using landing pages to sell sweaters for miniature pigs. Recently, you’ve done a round of A/B testing—adding a little more oink to your calls to action, let’s say—and tweaked your social ad targeting to reach the hardcore piggy people on Instagram. . Well, we feel your pain.

Landing Pages 145

Landing Pages Conversion Rate Conversion Advertising Benchmark 145

seo.co

FEBRUARY 10, 2022

It’s a good number to know, for sure, but there’s one major problem with it: it doesn’t tell you how good those leads are. Working with five great bottom-of-the-funnel leads is better–and will result in more revenue–than 100 irrelevant or uninterested leads from some tangential whitepaper download on your website. Let’s dive in.

Paid Content 97

Paid Content Top of Funnel Sales Qualified Leads Lead Ranking 97

Litmus

JANUARY 19, 2021

Businesses drive more revenue—$36 for every $1 spent—and brand awareness with email than ever before. If you want to keep up with the latest consumer expectations , you need to find the right email marketing platform for your business. The best free email marketing tools you can use to grow your business. Image Source.

Budget Programs 136

Budget Programs Work Management Marketing Management Email Marketing 136

Unbounce

JUNE 24, 2020

In the world of marketing, this means taking on specific, repetitive tasks to deliver additional business value. How often do you reflect on the ways technology changes your life as a marketer? I’m not talking full-on paradigm shifts here. (“We We do our marketing… on the internet.”) Remember printed memos ?).

Marketing AI 145

Marketing AI Enterprise Management Work Management Landing Pages 145

Vision6

DECEMBER 17, 2023

Have you ever wondered what sets industry leaders apart in our constantly evolving business landscape? While it may not be as easy as it seems, recognising and nurturing potential leads can be your business’ new secret weapon. These leads are common for companies with a product lead growth business model.

Lead Ranking 52

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 52

SmartBug Media

MAY 27, 2020

If you’re a new business, look into average CACs for your industry and spend some time calculating a reasonable CAC that would enable your business to be profitable. A good example is using targeted keywords, ad copy, and landing pages. How effective are your current marketing strategies?

Acquisitions 98

Acquisitions Cost Landing Pages Advertising Funnels 98

Convert

NOVEMBER 16, 2020

A Quick Guide to Statistics and A/B Testing: The Terms You Need To Know. It is nearly impossible to conduct a reasonable A/B testing experiment without having a grip on statistics. Sample and Population: Using all of your website’s traffic for A/B testing would, in theory, give you a general idea of your population.

Statistics 111

Statistics Allocation Multivariate analysis Sample 111

Optinmonster

AUGUST 24, 2023

Email marketing plays a crucial role in generating and nurturing leads for your business. With the right tools, you can reach a wider audience, retain existing customers, and find new business partners. With captivating landing pages and sign-up forms, Brevo makes email marketing look easy. And the best part?

Email Marketing 57

Email Marketing Marketing Management Tools Conversion 57

Optinmonster

JANUARY 21, 2022

Are you looking for the best WordPress landing page plugins to boost sales and conversions on your website? A landing page narrows down your visitors’ focus on the important elements of your page, such as a call-to-action button for growing your email list, selling a product, promoting your webinar, and more.

Landing Pages 83

Landing Pages Best Practices Eye-Tracking Pricing 83

Hubspot

JULY 30, 2020

Sometimes, though, I come across an ad that's seamless — They're quick to grab my attention, and it tells me everything I need to know when I reach the landing page. Sometimes, though, I come across an ad that's seamless — They're quick to grab my attention, and it tells me everything I need to know when I reach the landing page.

Landing Pages 92

Landing Pages Facebook Marketing Automation Services Budget Programs 92

Unbounce

JUNE 5, 2019

When it comes to launching a new product or business, my mantra is to “fall in love with the problem, not the solution.” Testing might sound like it requires a large investment of time, money, and other resources, but I’ve found the perfect low-effort, high-return workaround: building a landing page.

Landing Pages 112

Landing Pages Product Business Top of Funnel 112

Outgrow

JANUARY 11, 2021

Yet, we know of marketers who ace it and scale their businesses to new heights! 6) Embed ‘like’ and ‘follow’ buttons to boost your social sharing and add enticing CTAs on the results page. Discover pricing plans crafted for solo creators and businesses, here. Is the drying pipeline of leads giving you stress and anxiety attacks?

Lead Generation 94

Lead Generation Paid Content Budget Programs Lead Ranking 94

Optinmonster

MAY 18, 2020

Oh, and they’d also like to make a small profit. The marketing world is full of acronyms: ROI, ROAS, PPC, CPA, along with about a hundred more. Read too many marketing articles, and you start to feel like you’re staring at a bowl of alphabet soup: But here’s the thing: not all acronyms are created equal.

Cost Per Click 121

Cost Per Click CPC Advertising Agencies Landing Pages 121

SmartBug Media

JUNE 8, 2020

Creating a landing page is easy. With multiple landing page creators on the market, you can publish one in minutes. Designing a landing page that converts inbound traffic into leads. Your landing page is like a virtual sales rep. What makes for a compelling landing page value proposition?

Landing Pages 112

Landing Pages Lead Scoring Lead Ranking Leads 112

Unbounce

MAY 15, 2020

Just last year, almost a quarter of small businesses reported that finding the time and resources to focus on marketing is their top challenge. More than 20% of small businesses have at least one person doing marketing in addition to other tasks.) And yet optimization remains inaccessible, especially for small teams.

Marketing AI 144

Marketing AI Conversion Landing Pages Paid Search Agency 144

Unbounce

FEBRUARY 25, 2020

You pitch at a local startup event, which lands you in a growth accelerator, which also leads to your first seed funding. Before long, you’re closing your Series A, then your Series B. Built 50 super-personalized landing pages with a 38% demo rate in a pilot account-based marketing (ABM) campaign. Be like Mark.

Landing Pages 136

Landing Pages Account Based Marketing ABM Lead Scoring 136

FunnelEnvy

AUGUST 8, 2022

According to HubSpot , addressing concerns on a landing page can increase conversions by as much as 80%. Notice that these questions are more general inquiries about their work and business functions and don’t have anything to do with the specific nature of your offering. Update Your Personas. Get Input From Users.

Conversion Rate 76

Conversion Rate Conversion Personalization Marketing & Strategy 76

Engagio

MARCH 29, 2021

Chances are, if you’re like me, you’re only going to open it if (A) it speaks to an interest of yours, or (B) it addresses a challenge you’ve faced in the past. And when you click on its CTA and land on the ultimate destination — the landing page — what then? Maybe it’s an ad. And you decide to open it.

Ideal Customer Profiles 131

Ideal Customer Profiles Demand Generation DemandBase Personalization 131

Hubspot

APRIL 9, 2021

Too low, and you likely won't have enough revenue to run a sustainable business. Let's dive into the pros and cons of A/B testing your pricing — and how to do it. Plus, some alternatives to A/B testing your pricing if you've determined the weaknesses outweigh the strengths. This is where A/B testing comes into play.

Pricing 96

Pricing Price Work Management Marketing Management 96

Unbounce

AUGUST 13, 2019

A must-read ebook or can’t-miss webinar (gated on a high-converting, on-brand landing page) is one of your best opportunities to gather more information about your visitors and start moving them down the funnel. Maintain an average conversion rate of roughly 60% across all of Later’s landing pages.

Landing Pages 111

Landing Pages Lead Ranking Top of Funnel Cost per Acquisition 111

SmartBug Media

MAY 30, 2023

Instead, formulate an action plan to address the problem of why visitors aren’t turning into customers with these fast tips for busy marketers. When they needed to find someone to fix a leaky faucet, they cracked open the Yellow Pages to “plumbers” and made a phone call. And although it’s great to rank No.

Conversion Rate 98

Conversion Rate Optimization Conversion Tips 98

Unbounce

JUNE 23, 2020

The Value You Care About Isn’t Landing Pages, It’s Conversions. Over the past year, Unbounce has really focused on fuelling growing businesses and empowering digital marketers like you. Can you think of a great piece of digital marketing you came across in the past year? Often, that’s not the case.

Pricing 120

Pricing Price Traffic Budget Programs 120