KoMarketing Associates

NOVEMBER 28, 2017

One of the most important elements advertisers must consistently test is the user’s landing page experience. This can be done with the help of A/B testing tools. This can be done with the help of A/B testing tools. Easy & Free A/B Testing. Place tracking code on all pages of the site.

Adwords 208

Adwords Optimization Google Landing Pages 208

Marketing Insider Group

FEBRUARY 12, 2024

They want intuitive navigation, personalized experiences, and content that answers their questions before they even ask them. It’s 2024, and if you think website UX isn’t a big deal, think again. Back in the day, website UX was pretty straightforward. Fast forward to today, and it’s a whole new ball game.

Marketing Websites 228

Marketing Websites Mobile Marketing Privacy Policies Customer Satisfaction 228

Marketing Insider Group

AUGUST 10, 2021

Design: The CTA button or text must stand out from other elements on a webpage, landing page, or ad through eye-catching design. If it’s a webpage or landing page, you’ll want your CTA above the fold (meaning, it’s visible without the visitor having to scroll down). Then, it’s all about making it as strong as possible.

Lead Generation 362

Lead Generation Marketing Qualified Leads Lead Ranking Sales Qualified Leads 362

FunnelEnvy

FEBRUARY 19, 2024

High-converting landing pages are strategic assets that transform curious visitors into engaged users and paying customers. Imagine a visitor landing on your website after clicking on a targeted ad. Their initial impression, shaped by your B2B SaaS landing pages, determines whether they become a lead or bounce away.

Landing Pages 62

Landing Pages Top of Funnel Practices Demand 62

Webbiquity

APRIL 18, 2024

This post will answer those questions and more. Which parts of marketing can you most profitably automate? What is B2B Marketing Automation? B2B marketing automation refers to the use of software and technology to automate and streamline marketing processes in a business-to-business (B2B) context. This may affect the overall adoption rate.

Marketing Automation Services 155

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 155

Unbounce

MAY 6, 2021

Yep, we’re about to dig up the ol’ viral perception conundrum, and you’d be surprised how much our eyes (and how they process info) play a role in landing page design and conversion lift. Landing pages are supposed to be clear. So how the heck can they help you boost landing page conversions?

Landing Pages 143

Landing Pages Conversion Case Studies CAN-SPAM 143

Marketing Insider Group

AUGUST 3, 2020

Now, thanks to digital technology, they often resort to A/B testing to compare two or more variants against one another and see which works best. However, one of the most limiting aspects of traditional A/B testing is the fact that only a small number of variants can be tested against each other at any given time. Here’s how: 1.

Marketing Automation Services 331

Marketing Automation Services Multivariate analysis Marketing Automation Automation 331

The Point

MAY 19, 2020

To help answer that question, we compiled the following checklist based on our work with B2B marketers setting the standard for lead nurture sophistication. Use of a subscription management (subscriber preference) page, enabling prospects to select topics of most interest to them, thereby increasing engagement and reducing unsubscribes.

Lead Nurturing 299

Lead Nurturing Class Budget Programs Lead Scoring 299

FunnelEnvy

MARCH 20, 2023

A/B testing is a powerful tool for B2B marketers and considered a staple of the toolbox for improving a campaign. Marketing teams in every industry with every type of product and service can use A/B testing to figure out which option in a campaign works.

Examples 78

Examples Landing Pages Marketing Funnels CAN-SPAM 78

Optinmonster

APRIL 8, 2024

Are you struggling to get more traffic and conversions on your product pages? Want to learn how to create high-converting product pages to drive more sales? Product pages are one of the most pivotal pages on your e-commerce site. Here’s a product page example from Lululemon : 3.

Product 94

Product Lead Ranking Urgency Marketing Cross-Selling 94

FunnelEnvy

NOVEMBER 27, 2023

We see this mirrored in B2B landing page performance with annoying popups and premature calls to action (CTAs) that don’t offer prospects what they need when we need it. For digital marketing, integrating customer journey and intent into landing page design is essential for its success.

Landing Pages 62

Landing Pages Intent Top of Funnel B2B 62

Martech

FEBRUARY 8, 2024

For instance, we got eight clicks on a page about the SDR approach, which ranked for the “SDR team outsource” keyword, and two opportunities came from it. To convert them, you need to speak their language, address their pain points, and answer their questions. So, why start from the bottom in B2B?

Top of Funnel 111

Top of Funnel SEO B2B Paid Search Agency 111

Convince & Convert

NOVEMBER 30, 2023

A well-set-up social listening strategy will answer all of these questions and more. Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product. But it can be quite costly, especially if your team fails to continuously invest time into fine-tuning your strategy.

Social Media 105

Social Media Advertisements Advertising Tools 105

Unbounce

JULY 21, 2020

Through customer research, landing page testing, conversion rate optimization, and traditional brand development tactics, you can be smarter about building and evolving your brand. Landing page optimization can serve as your testing ground for this stuff, and I’ll show you how. It was too “fluffy.”

Landing Pages 145

Landing Pages Optimization Ad Building Brand Identity 145

ConvertKit

JANUARY 27, 2021

Why you need to promote your landing page. How to get free traffic to your landing page. Promote your landing page with ConvertKit. The same is true for your landing page. A tale of two pages: Why you need to promote your landing page. Jump ahead. It’s really demoralizing.

Landing Pages 121

Landing Pages Traffic Top of Funnel Communities 121

Biznology

MARCH 21, 2018

So I started writing questions: Who is your target audience? As I wrote these questions, I started to feel depressed. I’ve asked questions like these many, many times and then led projects based on the answers. It’s not that those are bad questions; in fact, they’re essential. What are your business goals?

Customer Satisfaction 174

Customer Satisfaction Landing Pages Deliverability Banners 174

FunnelEnvy

JANUARY 22, 2024

Like most technology earthquakes, the first big jolt has seen sharp aftershocks, such as copyright infr ingement lawsuits and questions about AI ethics. Google has been scrambling to adjust to the tidal wave of AI content that is just beginning to build. Predictions of Google’s demise are premature. In the AI era, they will do the same.

Generation 62

Generation High Quality Lead Guidelines Top of Funnel 62

Navigate the Channel

DECEMBER 20, 2023

Assessing Paid vs. Organic Strategy Cadence: Bi-annually Questions to solve: What is the true value of a brand campaign for our business? Expanded SERP Real Estate: Dominating the search engine results page (SERP). Without it, you risk wasting budget on underperforming ads and missing out on valuable opportunities.

Lead Scoring 65

Lead Scoring Lead Ranking Long Tail Marketing Cost Per Click 65

Lake One

JULY 27, 2023

GRAPHIC QUOTE: “This new capability helps us answer far more questions for Lake One’s customers. But that data isn’t helpful if you don’t know what touchpoint resulted in prospects landing in your database. Most companies measure the success of their marketing efforts by how prospects move through the funnel.

Hubspot 80

Hubspot Paid Content Analytics Top of Funnel 80

Unbounce

APRIL 15, 2021

Wherever you land on this spectrum, the pandemic shake-up means that the competition you face is fiercer than ever before. And that’s why it’s never been more important to ask yourself this question: “What’s a good, bad, or average conversion rate for my landing pages?”. How do your pages stack up against the competition?

Landing Pages 145

Landing Pages Conversion Rate Advertising Benchmark Conversion 145

Anyword

DECEMBER 29, 2021

Nowhere is this more important than on landing pages. What Is Landing Page Copywriting? Visitors reach a landing page directly after clicking an email link or an ad found on Google or a social media channel. A landing page serves one purpose, and that is to convert.

Landing Pages 97

Landing Pages Copywriting Conversion Rate Conversion 97

Martech

FEBRUARY 5, 2024

They’re useful, and we use the return data in our email program, customer profiles and product development B. Questions that address specific aspects of that experience, like brand attitudes, the purchase process or a service contact. None of these reasons address that big question. Why am I asking? What’s in it for them?

Ideal Customer Profiles 121

Ideal Customer Profiles Trigger Marketing Customer Surveys Allocation 121

Unbounce

MARCH 12, 2020

Over the course of about a year, Kelsey used Unbounce-built landing pages and social ads on Facebook and Instagram to grow Love Child Organic’s email marketing list from 2,000 to more than 16,000 subscribers. With Unbounce landing pages, you can easily create lead gen campaigns that turn more browsers into buyers.

Cost per Acquisition 144

Cost per Acquisition CPA Landing Pages Brand Identity 144

SmartBug Media

MAY 4, 2020

To start A/B testing in Marketo, it helps to understand the math, understand the tool, and understand what your tests can teach you. (If If you need an intro to A/B testing, pause here and read our blog on the 5 most frequently asked questions about A/B testing. In A/B testing, audience size is key.

Marketo 95

Marketo Conversion Rate Landing Pages Sample 95

Optinmonster

MARCH 8, 2021

That’s the exact question we’ll be covering today. But before we dive into our Facebook ad optimization tips, let’s get clear on why your ads probably aren’t working right now. Why Your Facebook Ads Aren’t Working. But that’s not really the way Facebook ads work. Facebook is a social platform first.

Paid Search Agency 124

Paid Search Agency Facebook Optimization Ads 124

Unbounce

JULY 23, 2020

We wanted to know about your plans when it comes to running a high-converting campaign—as well as the role played by landing pages in supporting your post-click strategy. Together with the findings from the report itself, these numbers provide a behind-the-scenes view of what other marketers think when it comes to their landing pages.

Landing Pages 145

Landing Pages Marketing AI Planning Paid Search Agency 145

Lead Forensics

APRIL 3, 2024

This comes down to understanding who your target audience is and what their most pressing questions and problems are. Let’s assume you’ve done your homework and you know what a good lead looks like for you. The next step is to figure out what type of content your target audience wants and will respond to at each stage of the buyer journey.

Top of Funnel 52

Top of Funnel Work Management Sales Qualified Leads Lead Scoring 52

FunnelEnvy

FEBRUARY 5, 2024

In response, the search and web ads giant is revamping its search engine results page (SERP). From this point on, it will be all the more essential to acknowledge Google’s changes and the role of AI in powering on-page search engine optimization (SEO) and Pay-per-click (PPC) ads to boost SaaS website traffic. What is On-Page SEO?

Paid Content 62

Paid Content PPC Traffic SEO 62

Marketri

NOVEMBER 8, 2023

Your marketing budget must yield a strong return on investment (ROI), and one of the fundamental ways to ensure a healthy return is by employing a proper SEO strategy for your website, landing pages, and any other online assets. Success in the world of B2B marketing is a fusion of art and science, creativity, and data-driven strategy.

Marketing AI 62

Marketing AI SEO Trends Marketing Budget 62

Unbounce

MAY 29, 2020

Imagine you’re an ecommerce business using landing pages to sell sweaters for miniature pigs. Recently, you’ve done a round of A/B testing—adding a little more oink to your calls to action, let’s say—and tweaked your social ad targeting to reach the hardcore piggy people on Instagram. . Well, we feel your pain.

Landing Pages 145

Landing Pages Conversion Rate Conversion Advertising Benchmark 145

SmartBug Media

FEBRUARY 11, 2020

A/B Testing. A/B testing is a tool that is particularly revealing for analyzing the design and effectiveness of landing pages, calls to action, subject lines in emails, headlines, form lengths and types, webpage layouts and styles, promotional offers, product pricing, images, length of copy, and much more.

Inbound Marketing 96

Inbound Marketing Eye-Tracking Landing Pages Marketing Automation Services 96

Hubspot

JUNE 2, 2020

Little did I know, I was actually conducting an A/B/n test. When I was working at an agency, I'd usually write four to five headlines for a landing page. When I was working at an agency, I'd usually write four to five headlines for a landing page. It's a good question. Why should you implement A/B/n testing?

Multivariate analysis 86

Multivariate analysis Landing Pages Statistics Paid Search Agency 86

Kevin Indig

AUGUST 7, 2023

Explore All Episodes SEO, content, and other non-paid channels can impact brand growth more than you think. We think advertising and a great product are the only ways. 💡The idea: There is performance and brand advertising - why not also performance and brand SEO or content? Yes, it sounds boring.

Paid Content 94

Paid Content Advertisements Advertising Brand Identity 94

SmartBug Media

JULY 13, 2023

Google Analytics provides data about which pages are most popular, where visitors are coming from, and how much time they’re spending on each page so you can identify areas for improvement. The ideal tools will cater to your unique business needs, enhance your marketing efforts, and strengthen your lead capture strategy.

Conversion Rate 97

Conversion Rate Consulting Optimization Conversion 97

Martech

DECEMBER 13, 2023

In this series, we dig deeper into the stories of our expert contributors. This interview has been edited for clarity and length. Greg Krehbiel had a decades-long career in B2B and B2C publishing during which he did pretty much everything short of hand-craft individual pixels. Q: Did you start out wanting to be in marketing? What do you focus on?

SME 96

SME Custom Publishing Customer Surveys Landing Pages 96

Kevin Indig

OCTOBER 30, 2023

 Watch the percentage change in impressions, clicks, CTR, active pages, and ranking in dynamics. To see the number of pages fighting for one query and understand if you are losing the conversions here.    SERP dynamics.  Watch the Find out which URLs have grown or dropped over time. 

Brand Identity 106

Brand Identity Branding CTR API 106

Bluetext

FEBRUARY 21, 2024

Yes – it can be helpful to tap into new channels and a/b test different tactics, but only to the extent that it will help achieve your campaign’s goals. When kicking off a digital orchestration project, the first question we ask our clients is: what is your goal? What Is Digital Orchestration?

Digital Marketing Funnels 41

Digital Marketing Funnels Lead Scoring Lead Ranking CTR 41