Kabbage

NOVEMBER 9, 2016

Why should I read it: HubSpot has an army of writers, partners, guest bloggers, and influencers that all contribute across a wide range of topics every day. Content is everywhere these days. For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content).

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Hubspot

MAY 11, 2020

This is especially true in the context of distributed teams," says Meaghan Williams, HubSpot's Remote Work and Inclusion Program Manager. If the row is vertical, horizontal, or diagonal, and matches the spaces, that colleague wins. "As the saying goes, the whole is greater than the sum of its parts. Online Team Building Games.

Ad Building 101

Ad Building First-Mover Advantage Webinar Metrics Paper 101

BenchmarkONE

DECEMBER 8, 2021

Create Fully Automated Welcome Programs. A time-tested way to improve the efficient execution of your email marketing strategy is to set up fully automated workflows. Are you aiming to kick off your loyalty-based rewards program? Set up autoresponder welcome emails that are triggered as soon as a customer signs up to become a member. .

Marketing Automation Services 80

Marketing Automation Services Marketing Automation Automation Product 80

PureB2B

JULY 7, 2021

You need to answer certain questions to know if you are prepared to scale, including the things that set you apart from competitors in major vertical markets or places you have marked for expansion. The onus is on them to accomplish more with fewer resources while maintaining quality. However, expansion does not mean inadequate or lagging.

Marketing & Strategy 62

Marketing & Strategy Marketing Strategy Work Management Marketing Management 62

Martech Advisor

JANUARY 8, 2020

Post-event ABM strategy such as Marketo (or another tool like Hubspot or Pardot) follow up messaging with triggered alerts to reps and direct mail to notable target accounts. There might be a new sales goal to close deals with a different vertical. Putting on a great event means more than a cool venue and tasty food.

Marketing Attribution 76

Marketing Attribution Lead Ranking Thought Leadership Top of Funnel 76

Hubspot

JULY 5, 2017

Plan your b-roll shots so you have extra footage when it comes time for editing (more on that below). Video content can be a valuable asset in your inbound marketing content mix. In fact, by the end of this year, video content is expected to represent nearly three-quarters of all internet traffic. Video Pre-Production Tips. Plan it out.

Video Marketing 78

Video Marketing Product Tips Lock-In 78

Hubspot

MAY 13, 2020

If you're anything like me, you likely use them for data collection, to track campaign or blog post analytics, or to keep track of weekly assignments. But have you ever thought about using spreadsheets to make a calendar? And, more specifically, have you ever thought about using Google Sheets to make a functional calendar? Then, choose your month.

Google 101

Google Press Content Verticals 101

Golden Spiral

NOVEMBER 8, 2018

Many companies who approach Golden Spiral for website help feel like they’re in a fire drill. Their website isn’t very active and it’s been a couple of years since they’ve updated it. They need a new website and they need it now. We now say, “Maybe you need a new website. You’re leading with a tactic and not strategy. 01 Analytics.

Marketing Websites 48

Marketing Websites Paid Search Agency Marketing Automation Services Verticals 48

MKT1

OCTOBER 24, 2023

We’re in the midst of annual planning season, aka the time of year where many teams spend a whole bunch of time planning and then never look at those plans again. As I began writing this newsletter, I realized this is a 2 parter. Part 1: What drives your growth marketing strategy?

Growth Marketing 59

Growth Marketing Paid Search Agency Marketing Analytics Tools Sales Management 59

nDash

DECEMBER 14, 2020

Experienced copywriter with five years of industry experience creating blogs, whitepapers, web content, sales materials, email campaigns, and social media for clients in multiple industry verticals — including infosec, telecom, software development, marketing, manufacturing, and more.”. Don’t see what you’re looking for? Brenda Percy .

Marketing Budget 52

Marketing Budget Budget Programs Enterprise Management Marketing Budget Creation 52

Hubspot

JANUARY 15, 2020

In the past X years, I’ve helped Y [vertical/sector] businesses [accomplish X results] by [short description of product features]. Imagine you’re a prospect, and you stumble across my profile. Which version feels more authentic, engaging, and ultimately, effective? If you’ve got writer’s block, good news. The Story Summary.

Template 82

Template Linkedin Ideal Customer Profiles Effectiveness 82

Golden Spiral

NOVEMBER 29, 2018

Do you remember the days when you had to use an actual map to get from point A to point B? Or, when printing step-by-step MapQuest directions seemed like a revolutionary change to navigation — even though it wasn’t always helpful if you made a wrong turn or if you were driving solo. Website Navigation: Defined. Popular B2B Navigation Styles.

Marketing Websites 48

Marketing Websites Click Rate Mobile Marketing Rules 48

Hubspot

MARCH 7, 2018

Or, if you are comparing numbers across physical stores, you can take advantage of A/B testing. Employee Satisfaction. Upsell/Cross-Sell Rates. Net Promoter Score (NPS). Sales managers -- and particularly field sales managers -- can often feel like they are trapped in a fog. What percentage of your team is hitting their number?

Work Management 100

Work Management Lead Scoring Lead Ranking Cross-Selling 100

Hubspot

OCTOBER 1, 2014

Whether you’re looking to increase revenue, sign-ups, social shares, or engagement, A/B testing and optimization can help you get there. But for many marketers out there, the tough part about A/B testing is often finding the right test to drive the biggest impact -- especially when you’re just getting started. The Original.

Examples 28

Examples Display Banners Verticals 28

Outbrain

DECEMBER 3, 2018

You settle down to watch a video, and a pre-roll ad begins to play. The five seconds until you can ‘click to skip’ seem like an eternity. You feel irritated, resigned and bored. How many times a day does this happen to you? For a generation brought up on VOD and the internet, the concept of imposed video ads is simply intolerable.

A/B testing 37

A/B testing Video Marketing Click Rate Advertising Agencies 37

Hubspot

APRIL 6, 2015

Before I get started, if you''d like to learn in detail about some of the most impactful CRO hacks out there, then click here to register for a webinar this Thursday, April 9, 2015 as part of HubSpot''s #CRODay celebrations. CRO isn''t just about making small adjustments to a landing page to get 5% more conversions. Crazy, right?

Conversion Rate 28

Conversion Rate Conversion Cost Per Click Click Rate 28

Content Standard

AUGUST 26, 2016

” What’s more, as Hubspot pointed out , Forrester Research found that “companies that excel at lead nurturing generate 50 percent more sales ready leads at 33 percent lower cost.” When I think about digital storytelling, there are a few images that come to mind. ” Are you among them? ” Are you among them?

Stats 40

Stats Email Marketing Storytelling Mobile Marketing 40

Hubspot

MAY 13, 2015

First, run your website through HubSpot's Marketing Grader. b) Likealyzer (For Facebook). Likealyzer isn't as thorough for Facebook as Twitonomy is for Twitter, but it has the added advantage of a dropdown list of industries so you can peruse the best and worst pages easily in the vertical you care about.

Social Media 28

Social Media Social Marketing Terms and Conditions Media 28

Hubspot

SEPTEMBER 14, 2016

The publishing business model is undergoing a transformation. More and more digital content creators supplement their advertising dollars with revenue directly from the reader through “digital products” – for example, content behind a paywall (known as “paid digital memberships”), webinars, ecourses, ebooks, etc. Why the change? Let’s face it.

Lead Ranking 63

Lead Ranking Content Mobile Advertising Lead Scoring 63

Hubspot

JANUARY 13, 2015

and in Columns B,C, and D, I have the responses to the question, “Does your company have a formal sales-marketing agreement?” Building charts and graphs is part of most people''s jobs -- it''s one of the best ways to visualize data in a clear, easily digestible manner. Here are the simple steps you need to build a chart or graph in Excel.

Video Marketing 28

Video Marketing Inbound Marketing Verticals ROI 28

Hubspot

MAY 3, 2013

and in Columns B,C, and D, I have the responses to the question “Does your company have a formal sales-marketing agreement?”. To format the Y axis title, I clicked on ‘Axis Titles,’ clicked ''Primary Vertical Axis Title,’ and chose ‘Rotated Title.’ Then go back to Column B and click the down arrow and click ‘Sort Largest to Smallest.’.

Ad Building 28

Ad Building Tips Inbound Marketing Verticals 28

Hubspot

JULY 15, 2016

We marketers help our clients generate awareness and new sales every day, so when it comes to driving new b usiness for ourselves, no wonder we apply what we know best. What if we are approaching agency new business all wrong? As a rule, us agency folks place a lot of importance on outbound sales and inbound marketing.

Advertising Agencies 28

Advertising Agencies Paid Search Agency Ad Agencies Sales Management 28

Hubspot

JUNE 24, 2016

See numerous examples from various verticals. In an attempt to lift the veil a bit, John B onini is prepared to share some of Litmus' secrets that have helped them ensure a more relevant experience for their subscribers. One hundred sessions is a lot to wade through (and it’s not even half of the breakouts for INBOUND this year!),

Marketing Analytics Tools 49

Marketing Analytics Tools Paid Search Agency Advertising Agencies Work Management 49

Hubspot

JULY 14, 2014

Twitter paired the announcement of its new tool with some highlights from its own research into the organic tweets of 200 brand advertisers, which spanned multiple verticals and ranged from Fortune 500 companies to small and midsized businesses. The New Organic Tweet Analytics Dashboard. The ability to compare impressions (i.e.

Twitter 28

Twitter Organization Verticals Analytics 28

Hubspot

DECEMBER 21, 2011

Perform A/B tests on your landing pages to ensure you can capture the information you need to qualify and distribute leads correctly and avoid losing conversions in the process. Marketing wants sales to call all of the leads they're delivering. With or without a lead management system, you likely still face these types of problems.

Lead Management 28

Lead Management Lead Scoring Lead Ranking Sales Qualified Leads 28

Hubspot

JULY 13, 2011

You can do this by adding vspace (vertical) and hspace (horizontal) to your image tag. What do you think are the most important skill sets a marketer should possess? If I were to ask this question to many marketers, the ability to edit HTML ( Hyper Text Markup Language ) would rarely come up as one of them. I mean, why would it? HTML Basics.

Case Studies 28

Case Studies Tagging Case Study Internet Marketing 28

Hubspot

FEBRUARY 19, 2013

With a modern marketing software platform (like HubSpot ), all of your marketing tools talk to one another, right out of the box. When you think about your marketing funnel, how do you think about the work you do to optimize it? And today, minimizing breaks in the chain means putting your data to use in as many ways as you can.

Top of Funnel 28

Top of Funnel Marketing Funnels Marketing Automation Services Landing Pages 28

Heinz Marketing

JULY 9, 2021

In today’s digital technology landscape there are numerous platforms, tools and technologies at the disposal of every marketer—almost too many. My goal with the Quick Start Guide series is to provide you a quick synopsis of a martech solution category. Without further ado…. Welcome to the fifth installment of The B2B Marketer’s Quick Start Guide.

Paid Content 136

Paid Content Marketing Automation Services Work Management Marketing Management 136

Strategic-IC

SEPTEMBER 23, 2020

While Account-based Marketing may be getting a lot of attention right now it is not new - far from it. It’s been around in many shapes and guises for a number of years - be it as Key Account Management (KAM) or Client-centric Marketing (as conceived by Accenture back in 2002) before Bev Burgess coined the term ABM back in 2003. A strategic pivot.

Account Based Marketing 118

Account Based Marketing ABM Tactics Paid Search Agency 118

Martech

FEBRUARY 24, 2022

More and more enterprise marketers are using call analytics platforms to collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses. These platforms provide a core set of competencies that automate and scale call tracking, recording, scoring, routing and fraud prevention.

Marketing Attribution 97

Marketing Attribution Marketing Automation Services Enterprise Management Work Management 97

Hubspot

JUNE 10, 2015

They also reported seeing more qualified leads coming in through from different verticals. Social media advertising is a great tactic to use to supplement your other inbound marketing efforts. That said, each comes with its own strengths and weaknesses, and acknowledging these can help you put out the most suitable, engaging content possible.

Paid Content 28

Paid Content Social Networks Advertising Agencies Advertisements 28

SmartBug Media

JUNE 20, 2022

Whoever said email marketing was dead clearly didn’t know how to make money from it. Email is vital for brands in a digital world. First things first: Most email platforms have the ability to create flows, but what exactly is an email marketing automation flow and why is it different from an email campaign? It’s a one-shot at your customers' inbox.

Email Marketing 98

Email Marketing Marketing Automation Services Trigger Marketing Advertising Agencies 98

Zoominfo

OCTOBER 5, 2021

Hero images can be dynamic based on the visitor’s location, employment vertical, or interests. Let’s say you’re trying to lose 10 pounds, you’ve recently gone vegan, and you own a cat. Each time you visit the store you’re greeted with fruits, vegetables, nuts, and cat food. Much more seamless and enjoyable, right?

Marketing Websites 130

Marketing Websites Personalization Ideal Customer Profiles Paid Search Agency 130

The ABM Agency

APRIL 30, 2023

Improved Targeting and Personalization b. Continuous Learning and Improvement B. A/B Testing Campaign Elements C. On the other hand, ABM emphasizes selecting target accounts based on factors such as company size, industry verticals, or even specific business challenges faced by those organizations. Conclusion 1.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles B2B Marketing Sales Qualified Leads 52

Single Grain

JULY 28, 2023

So if your business is in physical fitness, you can sort ads by that vertical and view the topically related ad content of your competitors. If you’re running paid advertising campaigns, you know that managing costs while maximizing results is crucial for your business’s success. Without further ado, let’s get started!

Cost 52

Cost Cost per Acquisition Ads Funnel Advertising 52

Hubspot

OCTOBER 1, 2021

The CRM systems leading the way for user satisfaction right now on G2 are: HubSpot. As a tech trend for 2022, teams will increasingly wonder: why do we pay for App A when App B can now tick that box and more? As 2022 approaches and we move further into the new decade, some key CRM trends will shake up the industry as we know it.

CRM 78

CRM Enterprise Management Trends Work Management 78

Convert

MARCH 21, 2023

Ever wish you could read minds and understand what users really think about your website or app? Well… that’s impossible (sorry to get your hopes up), but heatmap and session replay tools come reasonably close. This article was months in the making. Jump to the comprehensive review of each tool here. What Are Heatmaps?

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52