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Bayesian A/B Testing: A More Calculated Approach to an A/B Test

Hubspot

What are some of the reasons you run an A/B test? When I think of the benefits of A/B testing, I think of one of the most popular and concrete ways to experiment with ad designs that are effective for target audiences. Up until recently, I thought that there was only one kind of A/B test. Bayesian A/B Testing.

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What Does A/B Testing Have to do with Machine Learning?

Hubspot

To some marketers, A/B tests are a no-brainer. Thankfully, there's an unlikely superhero to point to when we're talking about the upgrades to a regular A/B test — machine learning. Thankfully, there's an unlikely superhero to point to when we're talking about the upgrades to a regular A/B test — machine learning. A/B testing.

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What’s New with HubSpot Advertising & a Cookieless Future [2023 Update]

SmartBug Media

HubSpot is preparing for this change by offering tools that allow businesses to gather and utilize first-party data, such as website analytics and user behavior tracking. We covered how digital advertising is evolving in our recent SmartTake Webinar: HubSpot Advertising & a Cookieless Future.

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HubSpot pairs community with a connected platform

Martech

. “Everything we do tries to be a reflection of the world and the customer,” said HubSpot CMO Kipp Bodnar. “Software is necessary but not sufficient,” explained Bodnar. “The content, the HubSpot Academy; it’s not an overnight thing for us.” But we weren’t the only ones feeling that.

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The Best Website Building Software for 2020

SmartBug Media

On the hunt for the best website-building software to develop your online presence? Best Website-Building Software. WordPress HubSpot Wix Squarespace Shopify. All the other website-building software on this list struggle to crack the 2 percent mark—no one else is even close to WordPress.

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7 Best Nonprofit Email Marketing Software (Compared)

Optinmonster

Are you looking for the best email marketing software for your nonprofit website? In this article, we’ll show you some of the best email marketing software for nonprofits. Best Email Marketing Software for Nonprofits. Some of the key points we considered for picking the software are: Budget-friendliness. SendinBlue.

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How to A/B Test Your Pricing (And Why It Might Be a Bad Idea)

Hubspot

Let's dive into the pros and cons of A/B testing your pricing — and how to do it. Plus, some alternatives to A/B testing your pricing if you've determined the weaknesses outweigh the strengths. This is where A/B testing comes into play. Let's explore how to A/B test your pricing, next. How to A/B Test Your Pricing.

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