Bayesian A/B Testing: A More Calculated Approach to an A/B Test
Hubspot
JUNE 5, 2020
What are some of the reasons you run an A/B test? When I think of the benefits of A/B testing, I think of one of the most popular and concrete ways to experiment with ad designs that are effective for target audiences. Up until recently, I thought that there was only one kind of A/B test. Bayesian A/B Testing.
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