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7 Dead-Simple A/B Tests You Should Run on Your Homepage


You don’t have to be a tech savvy marketer to find out because you can run A/B tests -- all without an expensive, sophisticated redesign of your website. If you’re a newbie to website optimization, check out HubSpot’s A/B test FAQs to get started.

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3 Real-Life Examples of Incredibly Successful A/B Tests


Whether you’re looking to increase revenue, sign-ups, social shares, or engagement, A/B testing and optimization can help you get there. As a content marketer Optimizely, I’ve chatted with many testers about their successful (and not so successful) A/B tests.

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The Beginner's Guide to Conversion Rate Optimization (CRO)


That’s where conversion rate optimization (CRO) comes in. What Is Conversion Rate Optimization (CRO)? These conversions occur all over the website -- on the homepage, pricing page, blog, and landing pages -- and all of these can be optimized for a higher number of conversions.

5 Simple Ways to Optimize Your Website for Lead Generation


Optimizing your website to generate leads is a no-brainer. But it's not as simple as throwing a "click here" button on your home page and watching the leads pour in. Instead, marketers and designs need to take a more strategic approach. A 27% increase in lead generation.

24 Conversion Rate Optimization Tools for Research, Feedback, Analytics & More


In an effort to truly leverage that investment in traffic, marketers must use conversion rate optimization, or CRO, to convince said traffic to complete a desired action. In some cases, these optimization techniques might be as basic as changing the color of a CTA.

How to Identify and Fix Friction on Your Landing Pages


You’ve spent a lot of energy (and budget) getting targeted traffic to your website. Often times this comes as a result of landing page friction -- a barrier that prevents your visitors from completing the action you'd like them to take. Here are a few examples: Persuasive copy.

Answers to the 19 Most Frequently Asked Questions About A/B Testing


A/B testing, also known as "split testing," is one of the most effective ways to make measurable (and scientific) improvements to your online presence. Questions on how to run A/B tests properly , however, seem to abound across the internet. When is it a bad idea?

Landing Page Best Practices You Should Still Test For Yourself


Wouldn''t it be nice if people in your industry did some A/B tests, talked about or published their results, and then you could just replicate their tactics and get the same results? And if you don''t know how to run A/B tests on your landing pages, you can click here to learn how.).

6 Conversion Experts Answer 20 of Your Most Important CRO Questions [Live Google Hangout]


Whether you're new to marketing or decades into your career, conversion rate optimization is an ever-changing topic and necessary asset in your marketing playbook. An effective CRO strategy can help you achieve all that -- without forcing you to crank out a bunch of new content.

9 Real-Life Conversion Rate Optimization Tests to Try Yourself


But in conversion optimization, examples are especially hard to come across. Below are nine fascinating case studies to inspire your next conversion optimization test. Most successful blogs include a call-to-action at the end of their blog posts.

How to Optimize Your Promotion Channels & Increase Conversion Rates


Written by Katherine Boyarksy , Lead Generation Specialist at HubSpot. . With more and more companies straying away from their dependencies on email – including us at HubSpot – it’s important to consider how you can optimize your current channels as well as the content itself.

The 28 Best Miscellaneous Online Tools for Marketers


the best rank-tracking tools ) within a defined area on the website visibility and engagement model for marketing technology. A platform that combines commenting (on WordPress, Tumblr or Squarespace blogs) with native advertising. Enter any URL and create a trackable shortened link.

17 of the Best WordPress Plugins for Marketers


From writing to SEO to analytics, these plugins will help you arrive at the solutions you're seeking while saving you a ton of time in the process. Just Writing takes WordPress' Distraction-Free Writing Mode (DFWM) to a whole new level. Think people won't notice if you make a typo?

Why Your First Idea Might Be Your Worst Idea


This post originally appeared on HubSpot's Agency Post. There’s a common mistake both young professionals and expert contributors fall victim to when coming up with ideas. Jar A held 21 units, Jar B held 127, and Jar C held 3 units.

9 A/B Tests Mere Marketing Mortals Can Use to Increase Leads


If you are not trying any A/B tests currently, you're probably doing yourself a disservice. Running A/B tests on your website is a killer way to learn how to generate more leads from the same amount of traffic. Test a few! Connect with HubSpot

12 Things You Learned in College That Prepared You for the Real World


When I was a freshman in college, one of my very first professors gave our class a piece of advice that I'll never forget: "Begin emails with 'Hi,' not 'Hey.'". He preferred "Hi Mr. X" -- it was a much more neutral and respectful way to greet someone, he told us.

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Top Marketing Blogs You Should Be Reading


For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). That’s exactly why we share a list of the top marketing blogs each year. HubSpot’s Marketing Blog. Optimizely.

Top Marketing Blogs You Should Be Reading


For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). That’s exactly why we share a list of the top marketing blogs each year. HubSpot’s Marketing Blog. Optimizely.

How to Generate Leads From the Most Popular Pages on Your Website


But regardless how many pages you have on your site, you'll find that the vast majority of your traffic comes in to a few, very specific pages -- often your homepage, your "About" page, your "Contact Us" page, and maybe one or two of your most popular blog posts.

4 of the Best Growth Hacking Experiments to Try in 2017


Growth Hacking is a popular marketing buzzword, but does anyone really know what it means? But how can one pull off that kind of growth -- especially with a limited budget and resources? On the surface, it might look a little intimidating. A Bit About Growth Hacking.

Choosing a Video Platform: What to Evaluate for Marketing and Sales


When you’re on the hunt for a VP, consider a full list of options that you should be looking for. For marketers, a few features may be key, while another team may need their own unique features. Investigate the detailed metrics offered by a VP.

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5 Smart Ways Marketers Can Prepare for Unexpected Changes


Let's face it: 2016 (so far) has brought about a number of shocks, surprises, and setbacks for businesses -- from stock market instability to events like Brexit. A series of technical SEO updates which increased organic traffic by over 50% in just one month.

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How To Build Landing Pages That Convert


Though anyone can create a landing page, not everyone can do it well. Every campaign should have its own custom landing page that functions as a hub for your lead generation efforts. With that in mind, let’s take a look at how to build a great landing page that converts.

Terminus Offers Targeted Display Ads for B2B

Customer Experience Matrix

Coincidentally, yesterday''s FierceCMO blog indirectly quotes Lenovo’s Michael Ballard on this very point: “ Adobe is not a solution for everyone because it requires a lot of expertise and attention. automated optimization.

Unveiling The Pipeline Marketing Technology Stack


To make it a little bit easier for you, we put together what we believe to be the essential technology for today’s modern B2B marketer after reflecting on our own analyzation of the marketing technology industry. In the B2B marketing world, AdWords is a near ubiquitous paid channel.

20 of the Best Website Homepage Design Examples


You never get a second chance to make a first impression -- that’s why your homepage is undoubtedly one of the most important web pages on your website. If a new visitor doesn't like what they see, their knee-jerk reaction is to hit the "back" button. It almost acts like a story.

The Anatomy of a Lead-Generating Website


As a result, your business won't be able to grow at a healthy rate. Do you use a tool that automatically pulls the submissions from your forms and puts them into your contact database? Do you have a blog at all?). The Anatomy of a Lead-Generating Website.

19 Simple Email Marketing Tips to Improve Your Email Open and Clickthrough Rates


CAN-SPAM ( C ontrolling the A ssault of N on- S olicited P ornography A nd M arketing) is an act that was passed in 2003. A few highlights: You need to include your valid physical postal address in every email you send out. 3) Send your email from a real person, not your company.

Plain Text vs. HTML Emails: Which Is Better? [New Data]


Having an HTML email does not hurt your deliverability as long as you have two things: a properly coded HTML email and a plain-text version. 2) The email should also contain a plain-text version. In every single A/B test, the simpler-designed email won.

6 Tips for Making the Most of Your Retargeting Campaigns


This post originally appeared on HubSpot's Agency Post. Only 2% of traffic converts on the first visit to a website. If you're ready to turn window shoppers into actual paying customers, this is a technique that you'll certainly want to dive into a bit more.

How to Create Email Newsletters That Don't Suck [Free Ebook]


Your email newsletter''s goal could be to gain more blog visitors, generate leads and sales, or inform your customers about your company’s latest product updates. Heck -- maybe you just want to create a stellar internal newsletter for your company’s employees.

Facebook Advertising Advice: 10 Tips From Experts at Trello, WeWork & More


Facebook started as a way for college classmates to communicate, and it’s since evolved into a hub for content creation, sharing, and advertising. We decided to consult with a variety of successful social media marketers to learn more about their strategies for Facebook Ad targeting.

Solving the SaaS Problem: The Ultimate Tech Stack for B2B Marketers


What are the core tools that should go into a SaaS marketer’s arsenal? Effective marketing strategies, no matter how diverse, share a single trait in common: They’re all customer-centric. Example: HubSpot COS. 6) Paid Advertising and Optimization. Example: Optimizely.

How to Get Started With Paid Search [Free Guide]


Clearly, marketers are taking advantage of AdWords, but what does a great PPC campaign even look like? How do you even do a Google AdWords campaign? Let's take a look at some of the useful things you can do with paid search. Below is a sample Search Terms report.

10 Examples of Facebook Ads That Actually Work (And Why)


And while the community is clearly there, connecting with them from a marketing standpoint isn't always easy. One way to do just that is to create optimized Facebook Ads targeted at the right audience. So, what does optimized Facebook advertising actually look like? What a steal.

7 Marketing Skills You Need to Get a Promotion


Are you vying for a promotion? One thing to keep in mind: No matter how talented you are, you only have 24 hours in a day -- and hopefully you''re not working for all of them. You can download a simple blog planning calendar here. Learn the basics of A/B testing here.

The Top 10 Stats from 2016 that Show the Importance of Email Marketing

Content Standard

When I think about digital storytelling, there are a few images that come to mind. I picture crisp, vivid photography that draws my eye to a publication. And I think of videos, whose power to transport has rendered the medium invaluable for a solid content strategy.

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11 Examples of Facebook Ads That Actually Work (And Why)


And while the community is clearly there, connecting with them from a marketing standpoint isn't always easy. One way to do just that is to create optimized Facebook Ads targeted at the right audience. So, what does optimized Facebook advertising actually look like? What a steal.

How 7 Experts Solve Their Most Painful Email Marketing Problems


Planning email marketing campaigns can be, well, a pain. I''d guess that a crafty little outbound devil comes and whispers into your ear a slew of easy tactics to get your message out. Just buy a new email list and send them the same message you sent last week!".

9 Signs It's Time to Grow Your Content Team


Growing traffic can be a bittersweet experience when you’re first starting out in content marketing. A lack of resources and slow output can limit the top of the funnel content and make it a lot more difficult to properly nurture leads -- let alone attract them.