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5 Landing Page A/B Tests (And Their Surprising Results)

Hubspot

Intuition is a powerful and often unexplainable phenomenon of human nature. It’s a beautiful thing, but one that often has negative repercussions on your marketing. There’s no one size fits all when it comes to landing page design. How about a combination of both.

How to Identify and Fix Friction on Your Landing Pages

Hubspot

You’ve spent a lot of energy (and budget) getting targeted traffic to your website. Often times this comes as a result of landing page friction -- a barrier that prevents your visitors from completing the action you'd like them to take.

13 Solutions to Your Most Common Landing Page Problems

Hubspot

On the surface, landing pages seem simple, right? They''re one page with one form. They have a paragraph or two of copy, and an accompanying image. If you have all the elements of successful landing pages, you should be good to go. Landing Pages

5 Ways You Can Add Social Proof to Your Landing Pages

Hubspot

Imagine you and I were chatting, and I leaned in and told you, "I''m a really amazing oil painter. So before we get into how to use social proof on your landing pages, let''s make sure we''re on the same page with what social proof is.

Every Page is a Potential Landing Page: 6 Tips to Optimize for the New Reality

Marketing Action

Be a red flag? A harbinger of business decline? And that’s a good thing. Blame (or thank) SEO, which in a few short years has shifted the way we find and interact with a brand’s web presence. the front page), now sees 48% starting there.

7 Key Design Tips for High-Converting Landing Pages [+ Free Templates]

Hubspot

Here''s some food for thought: Companies see a 55% increase in leads when increasing their number of landing pages from just 10 to 15 , according to our 2012 Marketing Benchmarks Report. How to Design a Landing Page That Converts. 3) Stamp on a logo.

How to Run an A/B Test [FAQs]

Hubspot

When was the last time your boss said, "We have enough leads for the day. I''m going to take a stab and say that has never happened. According a report by Econsultancy , only 28% of marketers are satisfied with their conversion rates. Ready to run an A/B test?

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How to Use "Pay With a Tweet" to Generate Leads

Hubspot

One of the things that prevents lead gen content from going viral is that anyone wanting to read that piece of content has to fill out a form. Not everyone is happy filling out a form with only an idea of what content lies behind it. How to Create a Pay With a Tweet Button.

The Beginner's Guide to Conversion Rate Optimization (CRO)

Hubspot

Today, most marketing teams are structured to drive traffic towards websites, which then converts into leads for the sales team to close. Once your sales and marketing engine attracts website visitors who consistently convert into leads for your sales team, you should start thinking about CRO.

The 7-Point Checklist for Powerful Landing Page Copy

Hubspot

Whether writing blog posts, drafting lead nurturing emails, or shooting videos for their YouTube channel, successful inbound marketers are master content creators. But when you think about landing pages, most people jump to conversions. What's the page's bounce rate? But writing effective landing page copy is a little different than writing, say, a blog post. of your landing page copy. What is a reader keyword?

13 Case Studies That Prove the Power of Word Choice

Hubspot

Sometimes the tiniest change in word choice can have a major impact on your conversion rates. While the difference between a checkout button that reads “Add to Cart” rather than “+Cart” might seem insignificant, it can significantly alter your website's performance.

Optimize and A/B Test Interactive Content With the Scheduler Tool

SnapApp

We have a lot on our plates, and we need to prioritize our activities effectively around what will get us the best results. We need a way to test different scenarios and approaches and optimize around the best tactic – whether we’re talking about paid media CTAs or email subject lines.

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Rethinking CRO: How Remarketing Can Unlock Higher Conversion Rates

Hubspot

CRO isn''t just about making small adjustments to a landing page to get 5% more conversions. Both large and small optimizations can make a difference, but in my experience, it''s the radical optimization changes that have the highest potential to earn you more conversions.

Five Facebook Advertising Features You Haven’t Tried Yet

Webbiquity

Since Facebook unveiled its advertising options for businesses, the ads have grown substantially. Looking for the next big thing in Facebook advertising ? Here are five Facebook advertising features you haven’t tried yet. The message is simple: enjoy a seaside lifestyle.

5 Little Lead Generation Experiments You Can Run Right Now

Hubspot

"We need more leads.". And after hearing it, most marketers are left in a sticky situation: They suddenly have to do more with the same budget and the same number of hours in a week. Result: We increased leads by 776%. 3) Use Facebook dark posts.

8 Lead Generation Ideas for Startups

PureB2B

Lead generation can be challenging for startup companies. As you build your business and its operations, you need to employ effective, scalable lead generation techniques to keep your sales funnel filled as your requirements and capacities increase. Optimize your landing pages.

8 Lead Generation Ideas for Startups

PureB2B

Lead generation can be challenging for startup companies. As you build your business and its operations, you need to employ effective, scalable lead generation techniques to keep your sales funnel filled as your requirements and capacities increase. Optimize your landing pages.

Five Facebook Tips for Small Businesses

Paul Gillin

But with Facebook becoming the place you just have to be for businesses of all sizes, a little marketing know-how comes in handy. When we look at what platforms our small business customers are using for social media marketing, 94% of them are on Facebook,” Schmulen said.

9 Quick Tips for B2B Lead Generation to Implement Today

Modern B2B Marketing

Author: Sesame Mish B2B lead generation is a huge topic. Previously, we combed through a host of data and concluded that content marketing, in-person connections, and referrals are the big B2B lead generation tactics that are worth most of your time. Create a SlideShare.

The 9 Circles of B2B Marketing Hell

bizible

B2B marketing and sales is a drawn out process that takes months, or longer, to convert leads to customers. That extended timeframe means tons of touchpoints, multiple leads from single accounts, lots of nurturing, and too many opportunities to fall into marketing hell.

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The 14 Best Marketing Automation Tools

Webbiquity

Marketing automation software tools can be very helpful in making lead nurturing and sales acceleration efforts more effective—even if the category is badly misnamed. There’s a reporting function, and facilities to create email templates.”

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24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google

NuSpark

As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities. I’m 51, so as a former media buyer in a past life, I remember the days of typewriters, graph paper, Arbitron and Nielsen rating books (I still have an old reach/frequency slide rule!), On the shelf were multiple SRDS books; each one the size of a phone book. Need a radio station in Miami?- Facebook Ads.

The 11 Best Social Media Campaign Builders and Ad Monitoring Tools

Webbiquity

Social media has become a core element of marketing across businesses of all types and sizes: maintaining active, optimized profiles; sharing industry-related updates; amplifying their own content; and engaging with prospects, influencers, advocates, and customers.

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Facebook Launches Customized Calls-to-Action for Apps

Hubspot

Calls-to-action and social media are two crucial components of your inbound lead generation efforts. So it only makes sense that you would want to combine the power of killer calls-to-action and your bourgeoning Facebook presence to supercharge that effort.

63 Digital Advertising Terms Every Marketer Should Know

Act-On

A/B Testing : A method used to compare different versions of digital ads or website landing pages in order to determine which one performs better. A typical A/B test for ads involves running the two ads simultaneously and then measuring which version gets a better response from the audience. When running an A/B test, only one element of the ads should be changed at a time. A Carmax banner ad.

B2B Conversion Tracking Best Practices

bizible

Through digital ad tracking and website tracking, we have the opportunity to understand quite a bit about our prospects and customers before a word is even spoken. The technology is there, we just need to do a lot of things right to make sure our data is clean and actionable.

New Marketing Automation Options for Small Business in the VEST Report

Customer Experience Matrix

The system has an impressively broad scope, adding full Web site creation to the usual all-in-one mix of email, lead scoring, landing pages, and CRM. It currently has about 4,500 end users at a somewhat smaller number of companies.

Prove Your Worth:10 KPIs for Marketers

Modern B2B Marketing

Author: Frank Passantino Imagine this scenario: First thing tomorrow morning, your executive team calls you into an impromptu meeting, and asks for a report on your marketing efforts. Reports should lead to increased profits. Cost Associated Per Lead Acquisitions.

Real Magnet Offers Complex Campaigns Withouth the Flow Charts

Customer Experience Matrix

I recently saw a useful distinction between AI – artificial intelligence, which is machines replacing people – and IA – intelligent assistance, which is machines helping people. This has always felt a bit optimistic, but, then, so do self-driving cars.

How Failing Fast is the Way to an Effective Social Media Strategy

ScribbleLive

When you learn to ride a bike, you’re bound to encounter the cold, hard reality of gravity. As a social media marketer, how do you manage this constant change? It’s time to get our ducks in a row. Get a plan in place.

5 Ways to Give Your B2B Marketing Strategy a Makeover

Modern B2B Marketing

Doesn’t your B2B marketing strategy deserve a makeover? If your B2B marketing strategy is heavily concentrated in one channel, or marketing efforts are completely siloed, it may be time to consider a more holistic, comprehensive strategy. In fact, a recent eMarketer report found that 40% of executives surveyed said integrating the two tactics is their No. Develop a comprehensive listening strategy to hear what’s being said and why. Recycling leads.

15 Effective Ways to Reduce Cost Per Acquisition

PureB2B

Cost per acquisition (CPA) refers to the amount of marketing or advertising money spent to convert or acquire leads who click on your site or respond to your call to action (CTA). Put in simpler terms, ask yourself: how much of your marketing budget has to be spent to get a paying customer?

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Scale Social Media Strategy Quickly and Overcome Any Obstacle

ScribbleLive

When you learn to ride a bike, you’re bound to encounter the cold, hard reality of gravity. As a social media marketer, how do you manage this constant change? It’s time to get our ducks in a row. Get a plan in place.

Unveiling The Pipeline Marketing Technology Stack

bizible

To make it a little bit easier for you, we put together what we believe to be the essential technology for today’s modern B2B marketer after reflecting on our own analyzation of the marketing technology industry. In the B2B marketing world, AdWords is a near ubiquitous paid channel.

10 Ways to Drive Instant Results With Inbound Marketing

Hubspot

A couple days ago, our friends over at Marketing Pilgrim published a great blog post from Square 2 Marketing 's President and Co-Founder Michael Lieberman called " 10 Ways Inbound Marketing Drives Results This Month.". Create dedicated, conversion-optimized landing pages.

The Fundamentals of Increasing Web Traffic from Social Media

Modern B2B Marketing

Author: Daniel Kushner Social media marketing, for B2B companies, often means one thing: generating new leads. But what do you do with these leads? Chances are you already have a web presence. You’ve also probably created a fair amount of material for your company blog.

The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

Well, we thought it was time to create a blog post that could serve as a holistic marketing glossary -- one that not only defines each term, but also offers some helpful resources in case you want to learn about them in more depth. 1) A/B Testing. Hey, that was a CTA!).