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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

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APRIL 4, 2018

This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. . According to a 2017 study , the marketing technology landscape grew 40% last year to a total of 5,381 different solutions. It’s a vicious cycle.

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17 Best Paid Media Tools for Marketers

Single Grain

JANUARY 31, 2020

With the right paid platforms, your brand gets the opportunity to be seen by a larger and broader audience who would otherwise be out of your reach. When you’re spending money to make money, naturally you want to see a healthy ROI. We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. 1) SEMrush.

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B2B Marketing Zone

41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

17 Best Paid Media Tools for Marketers

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