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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. . According to a 2017 study , the marketing technology landscape grew 40% last year to a total of 5,381 different solutions. It’s a vicious cycle.

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17 Best Paid Media Tools for Marketers

Single Grain

With the right paid platforms, your brand gets the opportunity to be seen by a larger and broader audience who would otherwise be out of your reach. When you’re spending money to make money, naturally you want to see a healthy ROI. We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. 1) SEMrush.

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The Big List of Content Marketing Acronyms

Brandpoint

Were you just in a meeting when someone casually dropped an acronym you’ve never heard and no one else batted an eye? We’ve been there. Fortunately, we decided to start jotting down these abbreviations as we hear them (or when we use them and get that confused look from a colleague) to help others catch up as quickly as possible.