6 Inbound Marketing Testing Methods You Should Be Utilizing

SmartBug Media

A/B Testing. When conducting A/B testing, two identical items are created and one or two elements are adjusted to see which resonate better with the target audience. Email Layout: Layout can be a big turnoff for email subscribers. Multivariate Testing.

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Tips and Tools For Improving Your Website UX

SmartBug Media

You want your website to provide a user experience (UX) that is intuitive, reliable, fast, and engaging, but in order to provide that experience, you’ll need to have a deep understanding of users, what they need, what they value, their abilities, and their limitations—while taking into account your business goals and objectives. Don’t make your users learn a brand-new user interface. But there are a few key differences to consider with the following tools.