How to Generate Leads From the Most Popular Pages on Your Website

Hubspot

But regardless how many pages you have on your site, you'll find that the vast majority of your traffic comes in to a few, very specific pages -- often your homepage, your "About" page, your "Contact Us" page, and maybe one or two of your most popular blog posts. Otherwise, you're leaving potentially massive lead and sales numbers on the table. And once you've found that out, what are the best ways to optimize those pages for leads -- and which tools can help?

The Anatomy of a Lead-Generating Website

Hubspot

There are plenty of ways to increase the number of people visiting your site, but unless you convert these visitors into leads, you won't be able to ultimately get new customers. As a result, your business won't be able to grow at a healthy rate. That's why it's so important to design your website with lead generation top-of-mind. Do you use a tool that automatically pulls the submissions from your forms and puts them into your contact database? Request a demo?

How to Generate More Leads from Your B2B Blog

Schubert B2B

If you’re like many hard-working B2B content marketers, you understand the importance of blogging. But you may not be sure how to convert your blog traffic into leads. Every blogger needs a sustainable marketing strategy for turning blog visitors into valuable business leads and, in the long run, customers. Once you capture those leads, you can start the lead nurturing process. So, you want to make a good first impression.