PPC Isn’t Screwed — You Aren’t Doing It Right
Convert
NOVEMBER 8, 2022
tracking accuracy got all messed up. For one: “ More money in (to ads) = More money in purchases x ROAS ” no longer holds true. “PPC is dead.”. PPC is dying.”. That’s a bit of a stretch. PPC is still alive and well. No, not as many marketers are crazy about it as they once were. it’s no longer so easy to get impressive returns.
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