How to Use UX Testing to Improve Your Customer Lifetime Value (CLV)

Single Grain

According to a survey by Havas , “people wouldn't care if 74% of the brands they use every day just disappeared.” Today's shoppers place a lot more value on customer experience than ever before. They then move on to converting a new customer. Get A Free Consultation.

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6 Inbound Marketing Testing Methods You Should Be Utilizing

SmartBug Media

A/B Testing. When conducting A/B testing, two identical items are created and one or two elements are adjusted to see which resonate better with the target audience. Email Layout: Layout can be a big turnoff for email subscribers. Eye Track Testing.

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Top 6 Ways You Can Conduct User Research to Gather Optimization Ideas


User research is widely associated with user experience (UX) design , especially for helping reduce churn rates by delivering optimal experiences with a software product or service. Eye-Tracking Studies. A/B Testing.

Lead Generation

FMG Suite

Lead generation for financial advisors used to be a tedious endeavor that consumed a lot of valuable time. Email marketing, blogging, social media posting , and a professional website must work together to build the online presence you need to grow your business. . At the core of a well-tuned marketing strategy lies one of the most powerful lead generation tools ever created: the landing page. . What is a landing page?

17 Best Paid Media Tools for Marketers

Single Grain

With the right paid platforms, your brand gets the opportunity to be seen by a larger and broader audience who would otherwise be out of your reach. When you’re spending money to make money, naturally you want to see a healthy ROI. Get A Free Consultation. A plus plan for $42.50

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Tips and Tools For Improving Your Website UX

SmartBug Media

You want your website to provide a user experience (UX) that is intuitive, reliable, fast, and engaging, but in order to provide that experience, you’ll need to have a deep understanding of users, what they need, what they value, their abilities, and their limitations—while taking into account your business goals and objectives. optimize your page speed. Utilize the same color patterns for clickable buttons and links and limit the “ask” for each page.

How to Design the UX of a Website or App to Increase Conversions

Single Grain

Whether you are working on designing a dynamic website or creating a mobile app, getting users to convert by clicking on that call to action button is the reason behind your software product’s existence. Knowing the basics of psychology and the application of these principles in designing the product is the key to designing a dynamic website or app that converts. Get A Free Consultation. If you have an e-commerce website or app, conversions are a no-brainer.

Neuromarketing 101: How Neuroscience Affects Customers’ Buying Behaviors

Single Grain

This means that marketers who have a solid understanding of consumer behavior and psychology are typically going to be the most effective at creating strong, customer-centric campaigns. Get A Free Consultation. Get A Free Consultation. A/B testing.

Doing More with Less: Conversion Rate Optimization Technology


In other words—CRO takes effort upfront, but once processes and pages are streamlined, your marketing team will find themselves able to kick back while conversions soar. CRO, on the other hand, leads your qualified web traffic down a direct and frictionless path of conversion. While most people associate CRO with web pages, it is the process of optimizing overall web presence. It’s a waste of time and money. Page Building & A/B Testing.

How to Generate Leads From the Most Popular Pages on Your Website


From blog posts to landing pages to job postings, your website may be made up of tens, hundreds; even thousands of individual pages. But regardless how many pages you have on your site, you'll find that the vast majority of your traffic comes in to a few, very specific pages -- often your homepage, your "About" page, your "Contact Us" page, and maybe one or two of your most popular blog posts. Which Pages Get the Most Traffic?

AI and Big Data Are Changing Our Attention Spans


As long as there have been things to buy, there's been a market for human attention. Long ago, capitalizing on human attention consisted of little more than the call of a street vendor over the din of a crowded village market. Thousands of algorithms on millions of servers auction off your every click and tap, anticipating which emails you'll open, which search results you'll read, even how your eye might dart around the page. but with a Game of Thrones flair.