Remove a-b gps multivariate
article thumbnail

6 Inbound Marketing Testing Methods You Should Be Utilizing

SmartBug Media

A/B Testing. A/B testing is a tool that is particularly revealing for analyzing the design and effectiveness of landing pages, calls to action, subject lines in emails, headlines, form lengths and types, webpage layouts and styles, promotional offers, product pricing, images, length of copy, and much more. Not sure where to start?