Adobe Experience Cloud Blog

DECEMBER 12, 2012

We know that on average, marketers spend 20% of their marketing budget on events, which is a sizeable amount. Events provide a unique opportunity for lead generation , branding, customer and prospect engagement, and educating attendees. Will you put on a virtual event? Will you put on a virtual event?

Event Marketing 48

Event Marketing Planning Marketing Budget Creation Trade Show 48

AgencyEA

MARCH 19, 2018

Having executed several large projects in the Bay Area, we’re extra excited that this year’s Experiential Marketing Summit takes place in San Francisco. This pinnacle event marketers’ conference brings together more than 1,500 marketers from around the world. Power Panel: The 2018 B-to-B Dream Team.

B to B 70

B to B Dwell Advertising Agencies Conference 70

Brandpoint

DECEMBER 13, 2021

Many of the changes that resulted from the pandemic are with us to stay — the need for stronger online customer presence, a focus on user experience, better digital assets for your sales team, remote work, virtual events and staffing shortages. It might be time for Plan B. Employee Shortages The Great Resignation.

Demand Generation Agencies 162

Demand Generation Agencies Paid Search Agency Advertising Agencies Digital Asset Management 162

Unbounce

JULY 23, 2020

As part of our new Conversion Benchmark Report , Unbounce ran a survey of marketers, working in dozens of industries, in early 2020. Together with the findings from the report itself, these numbers provide a behind-the-scenes view of what other marketers think when it comes to their landing pages. Boy, that’s an understatement.)

Landing Pages 145

Landing Pages Marketing AI Planning Paid Search Agency 145

Martech

SEPTEMBER 28, 2021

With better collaboration, and an open mind about what ABM entails, marketers can make a better impact with their B2B strategies. This way, ABM won’t seem like a separate strategy, but can incorporate important pieces of the marketer’s toolkit like email, targeted ads and other messaging. Defining ABM broadly.

Account Based Marketing 108

Account Based Marketing ABM Campaigns Paid Search Agency 108

SocialPilot

JANUARY 26, 2024

In the same context, a well-crafted AI prompt acts as a clear set of instructions to the AI assistant , guiding it to generate content that perfectly aligns with your marketing objectives. I have curated a list of 50 AI prompt examples for marketers that you can use to create well-optimized content. Let’s get started!

Examples 78

Examples ROI Planning Work Management 78

DiscoverOrg

FEBRUARY 13, 2019

The process of sales and marketing alignment is so fraught with assumptions, misunderstandings, and disagreement that we think both departments need a relationship therapy session! Marketing has certain data needs. Sales uses a CRM … but the marketing automation system might not integrate. Sales has others. Industries.

Ideal Customer Profiles 205

Ideal Customer Profiles Enterprise Management Top of Funnel Work Management 205

PureB2B

JULY 14, 2020

As a marketing leader, you’re expected to come up with a fail-proof plan for allocating your budget for the remainder of this year, and the pressure to drive ROI is continuing to grow. Bigger goals with less budget and resources are “the new norm” for B2B marketing orgs leading into 2020. M: Its not just about engagements anymore.

Demand Generation 62

Demand Generation Demand Planning Allocation 62

PureB2B

JULY 14, 2020

As a marketing leader, you’re expected to come up with a fail-proof plan for allocating your budget for the remainder of this year, and the pressure to drive ROI is continuing to grow. Bigger goals with less budget and resources are “the new norm” for B2B marketing orgs leading into 2020. M: Its not just about engagements anymore.

Demand Generation 62

Demand Generation Demand Planning Allocation 62

PureB2B

JULY 14, 2020

As a marketing leader, you’re expected to come up with a fail-proof plan for allocating your budget for the remainder of this year, and the pressure to drive ROI is continuing to grow. Bigger goals with less budget and resources are “the new norm” for B2B marketing orgs leading into 2020. M: Its not just about engagements anymore.

Demand Generation 62

Demand Generation Demand Planning Allocation 62

The Freeman Company

OCTOBER 16, 2018

Q&A with Event Marketer B-to-B Dream Team Member Laine Mann of Pfizer

B to B 40

B to B Creativity Brand Identity Branding 40

The Point

JUNE 27, 2018

As a marketer, how do you make your Webinar invitations stand out from the crowd, a challenge made bigger when you’re presenting on a topic (say, GDPR) that is so commonplace as to be completely generic? Before I’ve read a word of body copy, I know what the event is, the basic value proposition (7 Things), and when it’s being held.

Webinar Metrics 159

Webinar Metrics Emarketing Paper Tips 159

Binary Demand

JUNE 22, 2023

It begins when sales and marketing teams employ a range of B2B lead generation strategies to pique the target market’s interest and lead prospects through the sales funnel. Furthermore, it enables businesses to optimize their marketing spending and increase their ROI, making it a critical component of B2B prospecting.

Lead Generation 98

Lead Generation Enterprise Management Sales Qualified Leads ROI 98

Heinz Marketing

SEPTEMBER 18, 2020

According to Merriam-Webster, it means “the full knowledge and complete understanding that one has about an event only after it happened” This means we’ve probably learned a few things this year through the pandemic. Marketers who do not continue to innovate risk falling behind. Embrace the digital world.

Planning 85

Planning Marketing & Strategy Creativity Paid Search Agency 85

Martech

JULY 28, 2021

As more B2B marketing teams adopt B2C strategies to engage and convert business customers, electronics giant Panasonic has found success in focusing on engaging customers where they are. And during the COVID-19, that includes virtual events. The ability to be agile is the way we approach the business and our marketing.”.

Marketing & Strategy 112

Marketing & Strategy B2B B2B Thought Leadership Trade Show 112

Engagio

NOVEMBER 19, 2018

David: Some of the same testing methodologies still carry over from general inbound and outbound marketing tactics, such as A/B testing messaging, copy and creative. David: It is my personal opinion that smart marketers can balance making intuitive optimizations vs tested optimizations.

Budget Programs 48

Budget Programs Account Based Marketing ABM Optimization 48

Adobe Experience Cloud Blog

JUNE 1, 2016

Author: Mary Kate Francis Even if you aren’t an event marketer, if you’ve ever planned a vacation or thrown a party, you know that things will happen that are out of your control. If you’ve ever planned an event, however big or small, then you have an idea of the sort of adaptability and resourcefulness that event marketers need.

Trade Show 48

Trade Show Thought Leadership Marketo Event Marketing 48

Valasys

JUNE 11, 2020

To help businesses overcome these challenges and better connect with their audience groups on the platform, LinkedIn has rolled out virtual events and poll features (called “Create a Poll”). The best part is all these functionalities are gonna be extremely free for the B2B marketers. LinkedIn Virtual Events.

Linkedin 64

Linkedin Features Broadcasting Communities 64

Hubspot

DECEMBER 18, 2019

This is why video email marketing is such an effective strategy. What is video email marketing? Video email marketing is simply including videos in email marketing. Event Marketing. If your company hosts events, whether internal or external, take videos of the events for a recap to send subscribers.

Email Marketing 101

Email Marketing Video Marketing Effectiveness CTR 101

Bluetext

NOVEMBER 30, 2022

So far in this series, we have examined PLG as a concept, how it can be cross functionally implemented and why – when done right – it can be the right go-to-market strategy for your business. This is why establishing key short term and long term metrics and achievable KPIs is a crucial step in your PLG strategy.

Churn Rate 26

Churn Rate Lead Ranking Marketing Analytics Tools Cross-Selling 26

ViewPoint

DECEMBER 17, 2013

My colleague Bernice Grossman and I recently conducted a new study indicating that B2B marketers now have the opportunity to target prospects more efficiently than ever before. Imagine what marketers could do with a treasure trove of data elements like these to help identify high-potential prospects.

Lead Ranking 120

Lead Ranking Marketing Management Lead Scoring Salesforce.com 120

SpotMe Blog

JULY 27, 2021

Webinars and online events are definitely worth the effort even though measuring their success can sometimes be tricky because it can take many points of contact to close a sale. I think that’s something that we don’t often put as much thought into,” Babitz explained as a guest of The Event Marketing Show.

Webinar Metrics 94

Webinar Metrics Paid Content ROI Sales Qualified Leads 94

markempa

FEBRUARY 23, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. If youre doing marketing or lead generation for a complex sale, youll want to read it. In 2005, 3.5 In 2005, 3.5

Lead Generation 120

Lead Generation Sales Qualified Leads B to B Paid Search Agency 120

Binary Demand

JUNE 19, 2023

It begins when sales and marketing teams employ a range of B2B lead generation strategies to pique the target market’s interest and lead prospects through the sales funnel. Furthermore, it enables businesses to optimize their marketing spending and increase their ROI, making it a critical component of B2B prospecting.

Lead Generation 52

Lead Generation Enterprise Management Sales Qualified Leads ROI 52

The Point

JANUARY 24, 2017

Even in this digital age, trade shows are still a core part of many B2B marketers’ 2017 demand generation plans. Make the call to action an “add to calendar” link or design a custom landing page promoting all your events at the show and how to sign up. Tip: always limit response; it caps your expense and drives urgency.).

Trade Show 100

Trade Show Traffic Demand Creativity 100

ClickDimensions

AUGUST 13, 2018

“I don’t need to grow my email marketing lists,” said no marketer ever. While the quest to grow email marketing lists is as old as email marketing itself, in a post- GDPR world, the need to grow lists may now be more urgent for marketers. Happy Marketing! Blog call to action. Split test.

Email Marketing 58

Email Marketing Advertising Agencies Newsletter Webinar Metrics 58

SmartBug Media

APRIL 24, 2020

Tokens are part of the genius of Marketo, offering an incredible opportunity to streamline your marketing automation. In one instance, I was able to use program tokens to reduce the time it took to get an event program out the door from four hours down to about 45 minutes,” shared 2020 Marketo Champion Brooke Bartos. “In

Marketo 99

Marketo Tactics Copyright Landing Pages 99

Ledger Bennett

OCTOBER 28, 2020

The events of 2020 accelerated cross-discipline digital transformation within an array of business landscapes, necessitating marketplace changes likely to instill lasting behavioral norms for buyers and sellers alike. What Are Virtual Events & Do They Work? Effective virtual events can take shape in various formats.

Ideal Customer Profiles 59

Ideal Customer Profiles Budget Programs Event Marketing Paper 59

Metadata

MARCH 15, 2022

Plenty of marketers and salespeople use “demand generation” and “lead generation” interchangeably. Demand generation is the bulk of all B2B marketing. It’s bringing attention and building awareness to your brand or product through content marketing, event marketing, social media marketing, and more.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Lead Generation Demand 52

markempa

SEPTEMBER 4, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. B-to-B Marketing; How to Measure & Manage Leads and more. B-to-B Marketing; How to Measure & Manage Leads and more.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Lead Generation Demand 120

Vidyard

MARCH 19, 2015

The majority of marketers are making, watching, and sharing videos. Which means the need for giant video marketing budgets is dwindling. And both when it comes time to fork over the cash and to measure ROI on your video marketing, you’ll be thanking yourself that you were thinking about these details ahead of time.

Marketing Budget Creation 65

Marketing Budget Creation Marketing Budget Top of Funnel Budget Programs 65

Excelsior Research

JUNE 1, 2021

A demand generation company includes a point of contact between a business and its customers designed to raise awareness of customer challenges, positioning of the brand as a trusted advisor in the markets around, generating leads, and selling your solutions. 7 effective strategies of demand generation.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Generation 52

Excelsior Research

JUNE 1, 2021

A demand generation company includes a point of contact between a business and its customers designed to raise awareness of customer challenges, positioning of the brand as a trusted advisor in the markets around, generating leads, and selling your solutions. June 1, 2021. Demand Generation. It should not be seen as a quick solution.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Generation 52

Adobe Experience Cloud Blog

JUNE 15, 2013

Author: Tania O''Connor Webinars, done well, can be an integral part of your event marketing mix. They are a chance to get to know your market, leverage the expertise that resides in your organization, and establish thought leadership. For example, say you are marketing office supplies. You’re right. Involve the audience.

Webinar Metrics 48

Webinar Metrics Rules Thought Leadership Sales Qualified Leads 48

Valasys

JULY 29, 2020

Event marketing, both physical and virtual, provides brands with an opportunity to offer their humanized faces to the customers and interact with them in real-time to provide them with seamless experiences and to inspire them to make sales-oriented actions. Setting Goals for your Events. Conceptualizing an Event Marketing Plan.

Work Management 64

Work Management Event Marketing Marketing & Strategy Marketing Strategy 64

Pam Didner

MAY 14, 2020

My clients asked me if they need to revise their marketing plan, and marketing plan templates AGAIN when the economy starts to reopen, Post COVID-19. Many of them just went through a round of marketing plan updates (with budget adjustments, content and media re-planning, even headcount reduction) during the pandemic.

Planning 137

Planning Template Marketing Budget Creation Marketing Plans 137

SpotMe Blog

APRIL 28, 2022

As the effects of the pandemic begin to ease, hybrid events are becoming a go-to event type for more and more industries. To ensure a smooth event is achieved, companies can’t just hope and pray for things to go right, they need certainty. Are you looking for a hybrid event management company to host your next event?

Paid Search Agency 59

Paid Search Agency Work Management Marketing Management Companies 59