article thumbnail

Optimizing and Testing Your Email Campaigns

Sharpspring

It can take a lot of trial and error to get your email marketing strategy delivering the results you want. The last thing you want is a scattershot approach, i.e. throwing out everything you can and seeing what sticks. Email Campaign Best Practices.

article thumbnail

6 Surefire Strategies to Improve Your Bulk Email Campaign Performance

SendX

Yet email marketing, which can be rightfully considered to be the first form of online marketing, is still a dominant marketing channel. According to the Content Marketing Institute , 87% of B2B marketers say email is one of their top free organic content distribution channels.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Best Time to Send Email: How to Schedule Your Email Campaign

Delivra

Email marketers are always on the lookout to find ways to get a better responses from their email campaigns. To that end, they research what types of images are the most popular, whether they should embed video, how to incorporate emojis into their email subject line, and more. But, one of the most asked questions by email marketers is always: when is the best time to send emails? This is a valid question. In a Way, Yes.

article thumbnail

How to Create Cost-Effective Email Campaigns That Won’t Land In Spam

Webbiquity

Email marketing is one of the most cost-effective marketing tactics, if done correctly. One of the best ways to keep your messages out of the automated spam folders of web-based emails is to keep customers engaging with your emails. Follow these steps to create appealing emails that customers and clients won’t ignore, delete, or flag. Email Marketing To Protect Against Spam. Sending too many emails eventually turns off your subscribers. Email Automation.

Spam 153
article thumbnail

The 8 Dos and Don’ts of Email Marketing A/B Testing

Delivra

You’ve probably heard time and time again that email marketing consistently offers the highest ROIs across any channel, especially among B2B industries where other options are often limited. Your emails are delivering some results, but you were hoping you’d be seeing much more from a channel with such an impressive reputation. If this sounds familiar, chances are your solution is email marketing A/B testing. 4 Dos of email marketing A/B testing.

A/B 47
article thumbnail

Klaviyo Attribution Reporting: Understand How Your SMS and Email Campaigns Are Performing

SmartBug Media

We’re currently living in an age of abundance when it comes to the data that email service providers share with us, but whether or not your tech stack tells a complete picture is a different story. The Offer: Did you offer a monetary discount or a gift?

SMS 64
article thumbnail

How to Optimize Your Emails with A/B Testing

ATAK Interactive

Email marketing is one of the most important tools in your marketing toolbox, with one of the highest returns on investment (ROI): an average return of $42 for every $1 spent, compared to organic and paid social media advertising, organic and paid search, and display ads. What is A/B testing?

A/B 81
article thumbnail

5 Steps to Start A/B Testing in Education Marketing

Fathom

A/B testing is a great way to identify how design changes affect the success of your school’s webpages. By conducting randomized experiments between two design variations of a university’s site, we can slowly optimize pages to dramatically improve success over time. To start A/B testing as part of your education marketing plan, follow these steps: 1. Form a hypothesis. Begin by forming a hypothesis. Create a test strategy.

A/B 76
article thumbnail

How to Optimize Your Emails with A/B Testing

ATAK Interactive

Email marketing is one of the most important tools in your marketing toolbox, with one of the highest returns on investment (ROI): an average return of $42 for every $1 spent, compared to organic and paid social media advertising, organic and paid search, and display ads. What is A/B testing?

A/B 78
article thumbnail

Klaviyo Best Practices: How to Build an Email Campaign in Klaviyo

SmartBug Media

When most brands think of an email campaign, the first things that come to mind are newsletters and sales promotions. Although these are important items in a brand’s marketing efforts, sticking to these two types of emails is going to exhaust the audience and dissolve your contact list.

Media 87
article thumbnail

A/B Testing Statistics: Why Statistics Matter in Experimentation

Convert

A Quick Guide to Statistics and A/B Testing: The Terms You Need To Know. It is nearly impossible to conduct a reasonable A/B testing experiment without having a grip on statistics. You have a control variant and an alternative variant.

article thumbnail

The Results Are In: A/B Testing HTML vs. Plain Text Emails

Litmus

And when we asked you , we got a lot of mixed replies. Internally, we’ve been discussing the pros and cons of the plain text email and whether it has a place at Litmus. The beady-eyed among you may already know that Litmus already sends some stylized plain text emails.

Test 83
article thumbnail

How to Optimize Your Emails with A/B Testing

ATAK Interactive

Email marketing is one of the most important tools in your marketing toolbox, with one of the highest returns on investment (ROI): an average return of $42 for every $1 spent, compared to organic and paid social media advertising, organic and paid search, and display ads. In addition, as of 2018, 59% of marketers said that email was their biggest source of ROI. For those looking to maximize the ROI of their marketing efforts, here is an overview of email split testing.

article thumbnail

8 Spring Email Campaigns and Ideas for Inspiration

Delivra

Spring: One of the best seasons for cleaning, starting fresh, and—sending email campaigns? It’s also the perfect opportunity for marketers to freshen up their spring email campaigns with interesting and personalized content. In this post, we’ll go over some common and not-so-common spring themes and ideas to spice up your emails. We’ll also provide some of the best spring emails as examples to use for inspiration. This well-designed email from St.

article thumbnail

Always Be Improving: The 5 Rules of A/B Testing

Marketo

Author: Matt Zilli There are two types of marketers in this world: The 2 percent who would happily A/B test all the livelong day, and the 98 percent who emit an audible groan every time the topic gets raised. Although a paltry 44 percent of companies currently use split-testing software, I’m here to give you the bad news: testing is crucial. And it can’t just be a one-time event. Sadly, that line isn’t catchy enough for a movie.

Test 105
article thumbnail

5 ways to segment your email marketing list to increase engagement

RockContent

Is your business doing the best it can with its email marketing campaigns? We can assure you that the answer is probably very different, whether you segment an email list or not. But how can segmentation be used properly to advance your goals?

article thumbnail

The Art of Advanced Email Marketing: A/B Testing

Hinge Marketing

You’ve spun up an impressive email marketing engine, mastering both the basics of email marketing and intermediate techniques. The A/Bs of Testing. Testing your emails is one of the most important steps in email marketing. One of the simplest forms of testing is known as A/B or split testing, and its simplicity drives its power. Half of the test group is sent Version A. The other half receives Version B.

A/B 66
article thumbnail

How to Do Email A/B Testing Right (+ 10 Easy Ideas to Start Now)

Litmus

If you’re tired of making email marketing decisions based on hunches (or trying to get buy-in for your plans), then some email A/B testing might be in order. Here’s what you need to know to get up to speed on email A/B testing: 10 email elements to test.

A/B 64
article thumbnail

What Are Your Metrics Saying About Your Email Campaigns?

Fathom

Email campaigns are a great way to reach your audience, whether it’s through monthly promotional messages or automated nurturing programs. Keep in mind, it’s important to set benchmarks for individual types of campaigns, rather than bunching all message reporting together. Depending on the purpose of the message and the segment you have chosen to send to performance metrics can vary greatly. Increasing Opt-out rates : You’re sending too many emails.

article thumbnail

Improving Lead Generation and Conversion Rates Using A/B Testing

Circle Studio

To maximize the effectiveness of your digital marketing efforts, it’s important to be constantly testing and optimizing your campaigns. Creating different variations before deciding what will benefit your campaign the most is a good way to start, and this is where A/B testing comes into play. A/B testing is a way for marketers to test different variables and see which is the most effective at accomplishing a goal, such as generating leads and conversions.

article thumbnail

Guide to Bulk Email Blasts (Best Practices That Work in 2020)

SendX

Let me tell you what you missed while you were busy segmenting but God of email marketing was sharing tips - you can send the same email to everyone and it won’t be a sin. via GIPHY Instead, it would just be called an email blast. The mailing list is not segmented.

Blasts 195
article thumbnail

A/B Testing in Real Life: An Email Marketer’s Journey through Online Dating

Marketo

Does an orange button work better than a blue button in my email? Being an email marketer has taught me one critical thing: you never really know what works best until you test it and prove a rightful winner. Come join me on my journey through A/B testing in the world of online dating! On a typical Friday night, you’ll find me out having dinner and drinks with friends…but I also love to stay in and enjoy my shows on Netflix with a craft beer in hand.

Marketo 76
article thumbnail

How to Properly Diagnose a Failed Email Campaign

Content Standard

As Mark Twain said after his latest marketing promotion, “The reports of the death of the email campaign are greatly exaggerated.” ” As any marketing maven knows, email lives, with a vengeance, and remains one of the biggest hammers in any marketer’s toolbox. But as you know all too well, bad email promotions are death warmed over: email done wrong does your promos and your products a lethal turn. Failure to Segment.

article thumbnail

AWeber Review: Is It Worth It in 2022?

Single Grain

AWeber is an affordable, reliable email marketing solution that helps businesses stay in touch with their customers and prospects. It offers a wide variety of features, including autoresponders, sign-up forms, and detailed reports. is a cinch. RSS to email. HTML emails.

Review 52
article thumbnail

4 steps you must have in your email brief for campaign success [Free Template]

Litmus

Every marketing email your brand sends should have a clear purpose and a sound strategy behind it. As much as we may have this in mind, there are a number of forces working against marketers from achieving this that an email brief could solve. This is a mistake.

Template 108
article thumbnail

Your Email Testing Playbook for 2020 (& the Tools You'll Need)

Hubspot

A/B testing is one of those techniques that, if you have enough volume to give you significant results, is pretty much guaranteed to generate better results from your marketing. But, first, we'll explain the importance of A/B testing. Email Testing. A day later?

Test 56
article thumbnail

Top 20 Email Marketing Terminologies

SendX

In this post we’re going to look at several email marketing terminologies around the world of email marketing. Email is still one of the best performing marketing channels there is. Email marketing generates a whopping ROI of 4200%.

Email 195
article thumbnail

5 Email Trends to Watch in 2018

Inbox Insight

According to the Content Marketing Institute , Email Marketing is the content distribution method most used by B2B marketers, leading the way ahead of LinkedIn, Twitter, Facebook, Google+, Instagram, YouTube and print. Its indisputable success in building relationships, gathering data, generating leads and increasing sales makes it easy to see why B2B marketers consider email to be most important to their overall content marketing success. A/B Testing.

article thumbnail

Key Things You Need to Know About Email Marketing Software

Webbiquity

Many marketers underestimate the continuing power of email marketing. They may believe it’s no longer effective in the current environment of overloaded email inboxes and sophisticated filtering, or that it’s only useful for price discounting. On the contrary, used properly, email marketing can hep build customer loyalty, nurture leads, and increase direct sales. Email messages that actually provide value also help boost your brand awareness.

article thumbnail

Industry Spotlight: Email Marketing at Nonprofits

Litmus

Every industry does email marketing a little differently. Their organizations are usually driven primarily by donations, and therefore the end of the year is a key time period for them. As with other organizations, email marketing is critical for nonprofits. Nearly 79% of nonprofits say email marketing is important to the overall success of their organization. That has led to major challenges and only 44% of nonprofits saying their email program is successful.

article thumbnail

Wix Email Marketing Vs Mailchimp: Which Is Best For Your Business? [2020]

SendX

Source: Exabytes Digital Email marketing solutions help you develop, plan, and execute your email marketing campaigns. Millions of businesses use email marketing software as an easy and cost-effective way to reach a large number of customers. This is a tie.

Best 310
article thumbnail

When Reframing Email Marketing Strategies Consider These 7 Tips

SendX

Nearly 250 billion emails are exchanged every day over the internet. But before you plunge into all the strategy, you must know email marketing tactics will benefit your business in the long run. Create a pre-send checklist. Send Emails at the Right Time. Perform A/B test.

Tips 195
article thumbnail

When Reframing Email Marketing Strategies Consider These 7 Tips

SendX

Nearly 250 billion emails are exchanged every day over the internet. But before you plunge into all the strategy, you must know email marketing tactics will benefit your business in the long run. Continue to track the progress, also try sending off-hour emails.

Tips 195
article thumbnail

10 Things Every Email Marketer Can Relate To

Webbiquity

Sometimes, it can be rough to be an email marketer. Designing email templates, segmenting lists, drafting copy, planning your campaignsa lot goes into executing a successful email marketing program. And if you’re a fellow email marketer, I’m sure you know all too well what I mean. 1) Realizing your email included a typo after you hit “send.” Email marketing is hard. By Niti Shah.

CAN-SPAM 164
article thumbnail

Tactics to Skyrocket Your Email Marketing Success for 2021

V12 Data

Email remains one of the most used and effective marketing channels. When done properly, email has the potential to leverage sales, generate new customers and boost retention. The biggest email marketing challenge is competition for attention in the inbox (45 percent).

article thumbnail

6 Ways to Spice Up Boring Email Marketing Campaigns

The Effective Marketer

Note: This is a guest post by Lior Levin. For a marketer, email is possibly the most powerful medium ever created. In addition to be instantaneous and simple, it’s a personal medium that can be tailored to every person, it’s opt-in, meaning that you’re reaching an already-engaged audience and, best of all, the cost of sending each email is effectively zero. So how can you help keep that spark alive when sending email after email? Take a Survey.

Effective 129
article thumbnail

How To Develop An Effective Email Marketing Strategy in 2023

Predictive Response

Email Marketing is an essential marketing tool that every business should have in place. For every $1 spent you earn $42 which provides a 4200% return. How Do You Develop An Email Marketing Strategy? Who are your emails intended for? Why are you sending those emails?

Develop 90
article thumbnail

The Current State of Email Marketing

V12 Data

The Current State of Email Marketing. Email remains one of the most used and effective marketing channels. When done properly, email has the potential to leverage sales, generate new customers and boost retention. Email Marketing Challenges. Email deliverability (37%).

article thumbnail

8 Tips to Reduce the Email Bounce Rate

SendX

Creating an authentic and relevant email campaign takes a lot of strategizing, experimenting, and testing. via GIPHY One of the greatest problems email marketers face is high email bounce rates. Fortunately, you have the power to control the email bounce rate.

Rate 195
article thumbnail

10 Email Marketing Platforms To Grow Your Business

SendX

Writer and Podcaster David Perell, says that “Email Marketing is like plumbing. Lessons from running my business: 1) Email marketing is like plumbing. 3) There’s a direct correlation between how hard you work and how successful you are. So, we know that emails are here to stay.

Email 306