How to Analyze Your Email Campaign Performance and Optimize It

Single Grain

Launching a marketing campaign without tracking its performance is just like a buying car with a punctured tire. Therefore, reviewing the campaign and tracking the metrics are important aspects of any email marketing strategy. Get A Free Consultation.

How to Utilize B2B Email Marketing to Scale-up Your Business

SendX

Did you know that, on average, B2B email campaigns have a 47% higher CTR than B2C campaigns? So, if you’ve been waiting for a sign to help you decide whether or not you should use B2B email marketing to boost your business, this might be it.

Opt-in 254
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

8 Spring Email Campaigns and Ideas for Inspiration

Delivra

Spring: One of the best seasons for cleaning, starting fresh, and—sending email campaigns? It’s also the perfect opportunity for marketers to freshen up their spring email campaigns with interesting and personalized content. In this post, we’ll go over some common and not-so-common spring themes and ideas to spice up your emails. We’ll also provide some of the best spring emails as examples to use for inspiration. This well-designed email from St.

How to A/B Test Your CTAs to Find The Right Formula (Case Studies Included)

Mailmunch

The most common areas tested by companies are websites (74%), emails (59%), and landing pages (57%) [ MarketingCharts ]. Single call-to-action increased clicks by 371% and sales 1617% in email [ Protocol80 ]. Why It’s Important to Test Your CTAs with A/B Tests.

Guide to Bulk Email Blasts (Best Practices That Work in 2020)

SendX

Let me tell you what you missed while you were busy segmenting but God of email marketing was sharing tips - you can send the same email to everyone and it won’t be a sin. via GIPHY Instead, it would just be called an email blast. Harmless, if done as told in this guide.

Blasts 195

What Are Your Metrics Saying About Your Email Campaigns?

Fathom

Email campaigns are a great way to reach your audience, whether it’s through monthly promotional messages or automated nurturing programs. Keep in mind, it’s important to set benchmarks for individual types of campaigns, rather than bunching all message reporting together. The following are a few examples of what a change in numbers might be saying about your email campaign and suggested fixes for the problem.

How to Properly Diagnose a Failed Email Campaign

Content Standard

As Mark Twain said after his latest marketing promotion, “The reports of the death of the email campaign are greatly exaggerated.” ” As any marketing maven knows, email lives, with a vengeance, and remains one of the biggest hammers in any marketer’s toolbox. But as you know all too well, bad email promotions are death warmed over: email done wrong does your promos and your products a lethal turn.

5 Email Trends to Watch in 2018

Inbox Insight

According to the Content Marketing Institute , Email Marketing is the content distribution method most used by B2B marketers, leading the way ahead of LinkedIn, Twitter, Facebook, Google+, Instagram, YouTube and print. Its indisputable success in building relationships, gathering data, generating leads and increasing sales makes it easy to see why B2B marketers consider email to be most important to their overall content marketing success. In comes ‘Intent Targeting.’.

17 (of the) Best Email Marketing Guides of 2011

Webbiquity

As figures below show, email marketing remains a vital element of modern B2B and B2C marketing programs. More than four out of five internet users check their email first when they go online for business each day, and nearly three-quarters check email six or more times per day. Email messages generate 15 to 20 times the response rate of traditional paper direct mail—while costing much less and being more environmentally friendly. Email!”

Email 157

10 Things Every Email Marketer Can Relate To

Webbiquity

Sometimes, it can be rough to be an email marketer. Designing email templates, segmenting lists, drafting copy, planning your campaignsa lot goes into executing a successful email marketing program. And if you’re a fellow email marketer, I’m sure you know all too well what I mean. 1) Realizing your email included a typo after you hit “send.” Email marketing is hard. By Niti Shah.

Top 20 Email Marketing Terminologies

SendX

In this post we’re going to look at several email marketing terminologies around the world of email marketing. Email is still one of the best performing marketing channels there is. Email marketing generates a whopping ROI of 4200%.

Email 195

9 Strategies to Boost Your Email Marketing Lead Generation

SendX

Having an active and engaged list of email subscribers is an incredibly valuable asset. Once you’ve gained your readers’ trust, you can have a conversation with them, gather their opinions, continuously get readers on your new content and sell your products and services.

How To Reduce Email Unsubscribe Rate (With 10 Solutions)

SendX

Whether you want it or not, one day, some people who joined your email list will unsubscribe. So, is unsubscription such a disaster? Send emails with the right frequency The majority of people wish to quit email lists if they get too many emails.

Rate 238

How To Reduce Email Unsubscribe Rate (With 10 Solutions)

SendX

Whether you want it or not, one day, some people who joined your email list will unsubscribe. So, is unsubscription such a disaster? Send emails with the right frequency The majority of people wish to quit email lists if they get too many emails.

Rate 195

The Best Email Marketing Tools to Increase Sales

Webbiquity

Businesses recognize the value of email marketing. It’s the most widely used tactic, and 59% of B2B marketers say email is their most effective channel in terms of revenue generation. Check out these five email marketing tools and their features. Sponsored post.

Tools 199

What is a bulk email blast?

SendX

Let me tell you what you missed while you were busy segmenting but God of email marketing was sharing tips - you can send the same email to everyone and it won’t be a sin. via GIPHY Instead, it would just be called an email blast. Harmless, if done as told in this guide.

Blasts 212

B2B Email Marketing: Best Practices and Essential Tips for 2022

DealSignal

According to HubSpot , 78% of marketers saw an increase in email engagement in 2021, and marketers who used segmented campaigns saw as much as a 760% increase in revenue. What Is B2B Email Marketing? Email Marketing for B2B Lead Generation.

11 Email Design Best Practices to Grab Your Reader’s Attention

SendX

In 2019 alone, users sent and received more than 293 billion emails each day—a figure that’s expected to grow to 347 billion by the end of 2022. This staggering number means a lot of noise to cut through. In fact, email shows an incredible 4,200% return on investment.

Read Rates: Who’s Actually Captivated by Your Email?

Litmus

While there are many email metrics you can measure, this one packs a punch. Only 19% of marketers currently track read rate today, according to our latest State of Email Analytics report. Let’s back up a little first. Get more insights on email performance visibility.

Rate 93

Best Justuno Alternatives to Grow Your List Faster 

Optinmonster

Are you looking for the best Justuno alternatives to grow your email list and drive conversions? Email popups are one of the most effective ways of converting website traffic into subscribers. Justuno is a suite of website conversion tools. A/B testing and actionable insights.

List 74

8 Email Marketing Improvements to Make During Slow Periods

Oracle

When your business’s promotional email frequency is high during its peak season, chances are that your email program is almost exclusively focused on getting that next email out the door. Improve Email Production Workflow. Improve Email Design.

Email 243

Best Strategies to Increase Your Email Conversion Rate

SalesIntel

You probably want to find a convenient way to improve your email conversion rates. However, this is often a challenge as you have to keep track of various things and be well informed. You have to be thorough across all fronts in all your marketing measures.

Email Open Rates: Which Benchmarks Matter Most?

Outreach

Our working lives revolve around email: many of us check it as soon as we wake up. Email marketing is a core element of the buyer journey, serving as one of the earliest touchpoints in the sales cycle (at Outreach, we refer to the optimized series of such touchpoints as Sequences).

Top Tips for Creating a Budget for your Email Marketing Campaign

Marketo

Email, although a conventional mode of marketing and communication, has weathered the storms of Twitter, Facebook, Slack, Mobile, and even RSS. What has helped email become a valuable medium over time is its periodic evolution. From plain-text messages to highly targeted and automated emails, they have now mastered features like HTML and CSS coded design, interactivity, videos, and even live feeds. billion in 2023.

Email Marketing Automation Strategies to Optimize Your Marketing Funnel

SendX

You have likely put quite a bit of time and effort into generating new leads. Made use of landing page campaigns and social media lead generation strategies – do you know what’s next? You have to figure out how to nurture all of these leads in an effort to build your actual sales conversions. The bad news is, this isn’t always a simple task. One option that you may have never thought to use is email marketing automation.

Funnel 204

Key Things You Need to Know About Email Marketing Software

Webbiquity

Many marketers underestimate the continuing power of email marketing. They may believe it’s no longer effective in the current environment of overloaded email inboxes and sophisticated filtering, or that it’s only useful for price discounting. On the contrary, used properly, email marketing can hep build customer loyalty, nurture leads, and increase direct sales. Email messages that actually provide value also help boost your brand awareness.

Case Study: How AdamEnfroy.com Got 11K+ Email Subscribers in 2019

Optinmonster

Email marketing is the most direct and effective way to connect with leads, nurture them, and turn them into happy, paying customers. But you can’t just send out random emails and expect to see results. He wants to teach new bloggers how to start a blog and do the same.

Stay on Top of Your Email Metrics Reports With These 6 KPIs

Vision6

Understanding email performance can sometimes seem like a guessing game. The go-to metrics that get a lot of the limelight, like opens and clicks, aren’t the only metrics you should be focusing on. Need some help getting started with email metric benchmarks?

Top 10 Best Email Marketing Services Software Platforms for 2020

Martech Advisor

Email marketing services software are defined SaaS (cloud) based platforms that allow marketers to create, send and analyze emails, typically for the purposes of audience engagement and lead generation. Table of Contents: What is an Email Marketing Software Platform?

Email tips from one of our B2B lead generation and marketing automation experts

Sales Lead Insights

This is the first in an ongoing series of tips from experts in B2B marketing , B2B lead generation and B2B marketing automation. First up is Altaf Shaikh , our email expert. He and his team of email specialists know how to create email campaigns that get delivered, opened, read and acted-upon. Here are Altaf’s Top Three Email Tips: A/B Test Your Outcomes. No email marketing campaign is the best it can be on the first iteration.

How To Create An Email Newsletter in 3 EASY Steps

Optinmonster

Do you know how to create an email newsletter that will keep your subscribers informed, engaged, and turn them into loyal customers? Email newsletters are a vital part of your business’s growth. Plus, most email service providers (ESP) allow you to automate these campaigns.

An Email Automation Guide for Marketers Who Take Personalization Seriously

Convert

The best email a customer can receive is one that is personalized. Think about what makes you open an email from a business: is it because the email addresses you by your name? Does it recommend a product or a service that you’ve shown interest in before?

How to Build an Email List for your B2B Company?

Fount Media

Business-to-business email marketing is a form of email marketing strategy in which you send emails neither to companies nor to individual customers. You can also start expanding your email list in a few simple steps by combining popup forms and Facebook ads.

List 52

Email Marketing for eCommerce: 7 EASY Tips for Success

Optinmonster

Are you learning email marketing for eCommerce but not sure how to make it successful? As an online store owner, growing your email list can be tough. That’s why, today, we’re going to teach you everything about eCommerce email marketing. Automated campaigns.

When Good Enough Shouldn’t Be: Fixing Email Performance Problems

Oracle

When faced with a problem, it’s easy to get sidetracked into focusing on superficial metrics or jump to conclusions, especially when it involves what appears to be a quick fix. What’s the best way to test my theories to come to a clear course of action?

Email 161

Top 15 Email Marketing KPIs [Metrics and Formulas]

LeadSquared

Many companies try to gauge email marketing effectiveness purely on open and click-through rates. But there are a lot more data to analyze. Several organizations refuse to believe in the power of email marketing. Top 15 Email Marketing KPIs. Email Open Rates.

CTR 52

3 Big Email Marketing Mistakes That Are Hurting Your Campaigns

Marketo

Each and every one of us have made cringeworthy mistakes in our lives—some of which haunt us to this very day. I still remember the day I asked my crush to prom without checking beforehand if she had a boyfriend. But whether you split your pants or forget your pants altogether, the mistakes that we make in our personal lives often aren’t as public as email marketing mistakes. Bad A/B Testing Decisions. Honestly, who doesn’t love to run a good A/B test ?

Top Tips for Creating a Budget for your Email Marketing Campaign

Marketo

Email, although a conventional mode of marketing and communication, has weathered the storms of Twitter, Facebook, Slack, Mobile, and even RSS. What has helped email become a valuable medium over time is its periodic evolution. From plain-text messages to highly targeted and automated emails, they have now mastered features like HTML and CSS coded design, interactivity, videos, and even live feeds. billion in 2023.

3 Steps for Successful Email Marketing Campaigns in a “Post-Email” World

Marketo

Author: Cassidy Milder It’s been an interesting past few years for email marketing. From those who (loudly) declared email dead , to those who were ready to defend it with their dying breath, email has certainly opened up divisions between marketers. Still, the vast majority of us probably take a more reasoned position toward email campaigns: email isn’t dead, it’s just going to have to get smarter. billion emails sent every second.

Email 103

6 Ways to Spice Up Boring Email Marketing Campaigns

The Effective Marketer

Note: This is a guest post by Lior Levin. For a marketer, email is possibly the most powerful medium ever created. In addition to be instantaneous and simple, it’s a personal medium that can be tailored to every person, it’s opt-in, meaning that you’re reaching an already-engaged audience and, best of all, the cost of sending each email is effectively zero. So how can you help keep that spark alive when sending email after email?

Email 129