Email Open Rates: Which Benchmarks Matter Most?

Outreach

Our working lives revolve around email: many of us check it as soon as we wake up. Email marketing is a core element of the buyer journey, serving as one of the earliest touchpoints in the sales cycle (at Outreach, we refer to the optimized series of such touchpoints as Sequences).

Optimizing and Testing Your Email Campaigns

Sharpspring

It can take a lot of trial and error to get your email marketing strategy delivering the results you want. The last thing you want is a scattershot approach, i.e. throwing out everything you can and seeing what sticks. Email Campaign Best Practices.

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How to Boost Open Rates with Better Email Subject Lines

Sharpspring

Part 1: How to Boost Your Open Rate with Better Email Subject Lines. All the brilliant email designs and persuasive copy in the world matter little if your audience doesn’t open your emails. What makes a good subject line? A short one (e.g.

The Best Time to Send Email: How to Schedule Your Email Campaign

Delivra

Email marketers are always on the lookout to find ways to get a better responses from their email campaigns. To that end, they research what types of images are the most popular, whether they should embed video, how to incorporate emojis into their email subject line, and more. But, one of the most asked questions by email marketers is always: when is the best time to send emails? This is a valid question. In a Way, Yes.

A/B Testing

Delivra

When it comes to email, marketers know that the effectiveness of messaging and content is nowhere near an exact science. There are so many ever-changing variables: design trends, your company’s creative strategy, and even how people receive their emails. Don’t just form a hypothesis.

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6 Surefire Strategies to Improve Your Bulk Email Campaign Performance

SendX

Yet email marketing, which can be rightfully considered to be the first form of online marketing, is still a dominant marketing channel. According to the Content Marketing Institute , 87% of B2B marketers say email is one of their top free organic content distribution channels.

Read Rates: Who’s Actually Captivated by Your Email?

Litmus

Open rates can be deceptive. Read rates. While there are many email metrics you can measure, this one packs a punch. Only 19% of marketers currently track read rate today, according to our latest State of Email Analytics report. What is read rate?

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How to Audit your Email Campaigns for Better Results

Webbiquity

Are your your email campaigns effective? Perhaps it’s time to put your email marketing through an audit. Though it’s a somewhat time-consuming process, the insights you’ll gather after performing an audit are worth the effort. Here’s a step-by-step guide on how to conduct an email audit plus tips on how to improve your campaign results using your findings. What is an Email Marketing Audit? Email Design.

A/B Testing Pitfalls: How Marketers Can Avoid Costly Mistakes

Oracle

Because it gives you a way to determine whether your marketing audience prefers version A of something or version B, A/B testing is powerful. The truth is that A/B testing is only powerful if you do it right and avoid the many pitfalls that can undermine your testing. Here’s detailed advice on how to best accomplish all of that and avoid A/B testing’s many potential pitfalls: What to A/B Test.

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100 Email Marketing Statistics: Ready Reference to Why Email is the King

SendX

Statistics that help you make the best-informed decision on why to go for email marketing The Case for Email Marketing As marketers, we often have to make complex choices, and are always faced with the challenge of backing our decisions with tonnes of research, facts and figures.

6 Tips to Remember When Crafting an Automated Email Campaign

Predictive Response

impossible, even if you are in a highly competitive industry. With email automation software, never miss an opportunity. Email marketing is still one of the most effective methods of. The next time you use your email marketing automation. software, there are a few tips to keep in mind to maximize your online reach and the overall success of your campaign. . Choosing the right voice for your email campaigns can drastically shift the way.

Adventures In A/B Testing: Balluff Explores Its Funny Side

Oracle

Sometimes a pet project can transform your marketing campaigns. A German brand with a U.S. headquarters in Kentucky, the sensor manufacturer’s typical email campaigns were filled with information on the industry, specs, voltage – “things that don’t exactly light up your day,” Paulina Johnson , Internet Marketing Manager at the company’s U.S. Paulina and her team set out on a pet project to reach a new audience. Share email.

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18 Subject Line Tips from Experts to Win Email Opens

Litmus

People are changing—and your subject lines have to adapt to rise above the busy inbox and win those coveted email opens. But not just any email opens. Even for someone like me who’s been doing email marketing for over a decade and now does content for a living.

The Complete Guide to A/B Testing with Email

Convert

With the right strategies and tactics, email marketing stands to give you an average 3,800% return on investment. And one of these “right strategies” that we know about email marketing is to A/B test your emails to create higher-converting email campaigns every time.

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100 Email Marketing Statistics: Ready Reference to Why Email is the King

SendX

Statistics that help you make the best-informed decision on why to go for email marketing The Case for Email Marketing As marketers, we often have to make complex choices, and are always faced with the challenge of backing our decisions with tonnes of research, facts and figures.

How to Create a Reliable Opens Audience for Non-Apple Mail Users

Litmus

What this means for email marketers is we’ll have to adapt (again), but there are some things we can do now to prepare and adjust. One such thing is leveraging the clients and devices that still track and report on opens to serve as a proxy for open rate performance and A/B testing.

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How to Optimize Your Emails with A/B Testing

ATAK Interactive

Email marketing is one of the most important tools in your marketing toolbox, with one of the highest returns on investment (ROI): an average return of $42 for every $1 spent, compared to organic and paid social media advertising, organic and paid search, and display ads. What is A/B testing?

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How to Optimize Your Emails with A/B Testing

ATAK Interactive

Email marketing is one of the most important tools in your marketing toolbox, with one of the highest returns on investment (ROI): an average return of $42 for every $1 spent, compared to organic and paid social media advertising, organic and paid search, and display ads. What is A/B testing?

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How to Optimize Your Emails with A/B Testing

ATAK Interactive

Email marketing is one of the most important tools in your marketing toolbox, with one of the highest returns on investment (ROI): an average return of $42 for every $1 spent, compared to organic and paid social media advertising, organic and paid search, and display ads. In addition, as of 2018, 59% of marketers said that email was their biggest source of ROI. For those looking to maximize the ROI of their marketing efforts, here is an overview of email split testing.

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Personalized Video Helps Businesses Drive Event Attendance, Recruit Students, Increase Email Open Rates by 1000%

Vidyard

In this age of jam-packed inboxes, a simple video featuring the recipient’s name can make all the difference. For example: Influitive saw a click-through rate on its outbound email campaign that was 8 times higher than similar campaigns. Reltio experienced an open rate on its awareness-building email campaign that was 10 times higher than the company’s average. Personalization made a huge difference in the results.

How to Do A/B Testing: A Checklist You'll Want to Bookmark

Hubspot

When marketers like us create landing pages, write email copy, or design call-to-action buttons, it can be tempting to use our intuition to predict what will make people click and convert. But basing marketing decisions off of a "feeling" can be pretty detrimental to results. Rather than relying on guesses or assumptions to make these decisions, you're much better off running conversion rate optimization (CRO) tests -- sometimes called A/B tests. A/B Testing

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Swing For the Fence With These A/B Testing Tips

Outreach

I recently read Scott Leese’s book on successful sales mentality, “Addicted to the Process,” and the opening analogy struck my attention: A baseball player in a slump. When a player’s in a slump, they place extreme pressure on themselves… sounds like some sales reps out there. They need to hit a home run. These frantic changes don’t work, whether we’re talking about home runs or email campaigns. Concentrate on One Pitch at a Time.

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How to A/B Test Your CTAs to Find The Right Formula (Case Studies Included)

Mailmunch

The most common areas tested by companies are websites (74%), emails (59%), and landing pages (57%) [ MarketingCharts ]. Single call-to-action increased clicks by 371% and sales 1617% in email [ Protocol80 ]. Why It’s Important to Test Your CTAs with A/B Tests.

8 Spring Email Campaigns and Ideas for Inspiration

Delivra

Spring: One of the best seasons for cleaning, starting fresh, and—sending email campaigns? It’s also the perfect opportunity for marketers to freshen up their spring email campaigns with interesting and personalized content. In this post, we’ll go over some common and not-so-common spring themes and ideas to spice up your emails. We’ll also provide some of the best spring emails as examples to use for inspiration. This well-designed email from St.

The Art of Advanced Email Marketing: A/B Testing

Hinge Marketing

You’ve spun up an impressive email marketing engine, mastering both the basics of email marketing and intermediate techniques. The A/Bs of Testing. Testing your emails is one of the most important steps in email marketing. When practiced correctly, careful and assiduous testing often drives dramatically improved deliverability, open rates, and click-through rates. Half of the test group is sent Version A.

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How to Do Email A/B Testing Right (+ 10 Easy Ideas to Start Now)

Litmus

If you’re tired of making email marketing decisions based on hunches (or trying to get buy-in for your plans), then some email A/B testing might be in order. Here’s what you need to know to get up to speed on email A/B testing: 10 email elements to test.

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Personalized Video Helps Businesses Drive Event Attendance, Recruit Students, Increase Email Open Rates by 1000%

Vidyard

In this age of jam-packed inboxes, a simple video featuring the recipient’s name can make all the difference. For example: Influitive saw a click-through rate on its outbound email campaign that was 8 times higher than similar campaigns. Reltio experienced an open rate on its awareness-building email campaign that was 10 times higher than the company’s average. For previous Advocamp promotions, Influitive had a 16.1%

Personalized Video Helps Businesses Drive Event Attendance, Recruit Students, Increase Email Open Rates by 1000%

Vidyard

In this age of jam-packed inboxes, a simple video featuring the recipient’s name can make all the difference. For example: Influitive saw a click-through rate on its outbound email campaign that was 8 times higher than similar campaigns. Reltio experienced an open rate on its awareness-building email campaign that was 10 times higher than the company’s average. For previous Advocamp promotions, Influitive had a 16.1%

Email Marketing: Do you test your legacy marketing?

B2B Lead Generation

I call it legacy marketing because it’s marketing on autopilot, a pandemic of “we do it this way because we’ve always done it this way” thinking that is likely leaving a lot of ROI on the table. “The only person who likes change is a baby with a wet diaper.” I joined Chris last week at MarketingSherpa Email Summit 2014 for his session on how making some changes to Tennant’s email program transformed the team’s marketing efforts.

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Improving Lead Generation and Conversion Rates Using A/B Testing

Circle Studio

To maximize the effectiveness of your digital marketing efforts, it’s important to be constantly testing and optimizing your campaigns. Creating different variations before deciding what will benefit your campaign the most is a good way to start, and this is where A/B testing comes into play. A/B testing is a way for marketers to test different variables and see which is the most effective at accomplishing a goal, such as generating leads and conversions.

Guide to Bulk Email Blasts (Best Practices That Work in 2020)

SendX

Let me tell you what you missed while you were busy segmenting but God of email marketing was sharing tips - you can send the same email to everyone and it won’t be a sin. via GIPHY Instead, it would just be called an email blast. Few characteristics of an email blast.

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3 Copywriting Best Practices for Your Email Campaigns

Higher Logic

When you send a marketing email with a weak subject line or awkward copy, the interaction with the recipient ends right there – with your message in the digital trash. Even if you convince someone to open your email, how compelling is your content and the offer? But when it comes to email, there is clear methodology for constructing great copy and getting those messages opened. For now, follow these quick tips to produce stellar email copy: 1.

What Are Your Metrics Saying About Your Email Campaigns?

Fathom

Email campaigns are a great way to reach your audience, whether it’s through monthly promotional messages or automated nurturing programs. Keep in mind, it’s important to set benchmarks for individual types of campaigns, rather than bunching all message reporting together. The following are a few examples of what a change in numbers might be saying about your email campaign and suggested fixes for the problem.

The A/B Testing Checklist You'll Want to Bookmark

Hubspot

When marketers like us create landing pages, write email copy, or design call-to-action buttons, it can be tempting to use our intuition to predict what will make people click and convert. But basing marketing decisions off of a "feeling" can be pretty detrimental to results. Rather than relying on guesses or assumptions to make these decisions, you're much better off running conversion rate optimization (CRO) tests. So, what does it take to run an A/B test, exactly?

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10 Things Every Email Marketer Can Relate To

Webbiquity

Sometimes, it can be rough to be an email marketer. Designing email templates, segmenting lists, drafting copy, planning your campaignsa lot goes into executing a successful email marketing program. And if you’re a fellow email marketer, I’m sure you know all too well what I mean. 1) Realizing your email included a typo after you hit “send.” Email marketing is hard. By Niti Shah.

How to Get More Responses From Your Cold Emails

Single Grain

Before reading this action-packed, example-laden article, check out our 3-minute video on cold emails from our Leveling Up YouTube channel : Cold email is dead…or at least it is for people who don’t know the intricacies of this channel. But people who do are still generating incredible results through cold emails. The average email open rate is 20.81%. And emails with personalized subject lines generate 50% higher open rates.

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Email Marketing Trends and Stats

distribion

Email marketing consistently ranks among the highest ranking channels producing revenue and a strong return on investment. We have scoured the internet and collected a list of email marketing trends and stats that we have incorporated into our latest ebook, Reply All: Flat-Out Fundamental Insights into Crafting Compelling Emails that Deliver. Email send-time and device strategy. Email A/B testing and engagement. – Campaigner.

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Small Business Email Marketing: 7 (Easy) Tips for Growth

Optinmonster

Do you want to improve your small business email marketing strategy? As a small business, email marketing can be one of your biggest assets. But let’s be honest: it can also be a difficult code to crack. Does Email Marketing Work for Small Business?

When Reframing Email Marketing Strategies Consider These 7 Tips

SendX

Nearly 250 billion emails are exchanged every day over the internet. So, you better know how tough the competition is to stay ahead in the digital world and lead with the highest rate of subscribers. Create a pre-send checklist. Send Emails at the Right Time.

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When Reframing Email Marketing Strategies Consider These 7 Tips

SendX

Nearly 250 billion emails are exchanged every day over the internet. So, you better know how tough the competition is to stay ahead in the digital world and lead with the highest rate of subscribers. Continue to track the progress, also try sending off-hour emails.

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