How the Pros Would Optimize Your Landing Page


Marketers, how do you solve a problem like Maria? In our profession, the hills are very much alive with the sound of conversion opportunities, but at the end of the day, how do you catch a cloud and pin it down? Just look at your landing pages. Landing Page Optimization

Optimizing and Testing Your Email Campaigns


It can take a lot of trial and error to get your email marketing strategy delivering the results you want. The last thing you want is a scattershot approach, i.e. throwing out everything you can and seeing what sticks. Email Campaign Best Practices.


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How to Create Cost-Effective Email Campaigns That Won’t Land In Spam


Email marketing is one of the most cost-effective marketing tactics, if done correctly. One of the best ways to keep your messages out of the automated spam folders of web-based emails is to keep customers engaging with your emails. Follow these steps to create appealing emails that customers and clients won’t ignore, delete, or flag. Email Marketing To Protect Against Spam. Sending too many emails eventually turns off your subscribers. Email Automation.

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6 Surefire Strategies to Improve Your Bulk Email Campaign Performance


Yet email marketing, which can be rightfully considered to be the first form of online marketing, is still a dominant marketing channel. According to the Content Marketing Institute , 87% of B2B marketers say email is one of their top free organic content distribution channels.

How to Analyze Your Email Campaign Performance and Optimize It

Single Grain

Launching a marketing campaign without tracking its performance is just like a buying car with a punctured tire. Therefore, reviewing the campaign and tracking the metrics are important aspects of any email marketing strategy. Get A Free Consultation.

A/B Testing Pitfalls: How Marketers Can Avoid Costly Mistakes


Because it gives you a way to determine whether your marketing audience prefers version A of something or version B, A/B testing is powerful. The truth is that A/B testing is only powerful if you do it right and avoid the many pitfalls that can undermine your testing. Here’s detailed advice on how to best accomplish all of that and avoid A/B testing’s many potential pitfalls: What to A/B Test.

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A/B Testing Statistics: Why Statistics Matter in Experimentation


A Quick Guide to Statistics and A/B Testing: The Terms You Need To Know. It is nearly impossible to conduct a reasonable A/B testing experiment without having a grip on statistics. You have a control variant and an alternative variant.

Christmas in July! Create Smarter Ecomm Landing Pages for the Holidays


But if you’re in ecommerce, that’s a different story. It turns out that right now is the best time to start planning your next holiday campaign. In 2018, for example, US consumers spent a whopping $7.9 And there are other important reasons you should start prepping… Sure, that’s a lot of cheese on the table. But, according to Jonathan Naccache of Webistry , heavy discounting also cuts into profits: The holiday period is a double-edged sword.

13 Email A/B Testing Mistakes that Limit Your Success


Email A/B testing was a recurring topic at all three Litmus Live events last year, as well as this year. That’s no surprise because it’s one of the most powerful opportunities for email marketers to iterate and improve their campaigns. A/B testing can help you uncover high-impact changes in your subject lines, email design, landing pages, and more. Ecommerce brands that A/B test. Have a clear hypothesis.

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Not Using Landing Pages in Your Ecommerce Email Marketing? Here’s Why You Should


You meticulously craft an ecommerce email marketing campaign that’s gonna help you sell a ton of products. You build a beautiful HTML template, write engaging copy, and A/B test your subject line. Your storefront product page isn’t enough.

How We Increased Sign-ups by 39% With These Landing Page Design Hacks


Get a copy of latest landing page design hacks here.). It was a webinar week again, and Shibani was once again caught up with planning it. She had the speakers ready, the timeline in place, and had the email campaign inviting registrations – all set up.

10 High-Converting Landing Page Examples From Top Bloggers


Have you ever wondered why you’re not getting the kind of conversion rates other bloggers claim to have on their landing pages? Check out ConvertKit's Free landing pages. Landing pages are unique in that they have a single goal: to capture sign ups.

15 Fast and Easy Ways to Improve Your Site’s Conversion Rate

Single Grain

The conversion rate is the percentage of people who land on your website and take the action you want them to take (fill out a form, download an e-book, make a purchase). Get A Free Consultation. 1) Make Sure Your Ads Match Your Landing Page. UPDATED!

12 Best Landing Page Software to Generate Leads and Save Time


12 Best Landing Page Software to Generate Leads and Save Time. Finding the perfect landing page software for your use-case can be tough. Especially when a quick google search gives you 18,50,00,000 results. What follows is a list of the 9 best landing page software for driving traffic and conversions in 2021. But first, what is a landing page? These come in place when you have a certain goal in mind, eg.

How to Do A/B Testing: A Checklist You'll Want to Bookmark


When marketers like us create landing pages, write email copy, or design call-to-action buttons, it can be tempting to use our intuition to predict what will make people click and convert. But basing marketing decisions off of a "feeling" can be pretty detrimental to results. Rather than relying on guesses or assumptions to make these decisions, you're much better off running conversion rate optimization (CRO) tests -- sometimes called A/B tests.

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11 Practices for B2B Landing Page Optimization (LPO)


The landscape of B2B has changed a lot particularly after the dawn of digitization. The modern digitized B2B businesses rely on hyper-targeted campaigns which are based on the research derived from the omnichannel data of prospects, including their demographic, technographic, firmographic, psychographic, “fit-data” as well as data from their past researching behaviors & buying habits. Ways to Accomplish Landing Page Optimization (LPO). Prelude.

How to A/B Test Your CTAs to Find The Right Formula (Case Studies Included)


The most common areas tested by companies are websites (74%), emails (59%), and landing pages (57%) [ MarketingCharts ]. Single call-to-action increased clicks by 371% and sales 1617% in email [ Protocol80 ]. Why It’s Important to Test Your CTAs with A/B Tests.

B2B Reads: Emotional Intelligence, Keeping Leads Warm, and Keywords

Heinz Marketing

We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. A look at the importance of emotional intelligence when it comes to business. A look at some of the traits people value the most when it comes to hiring potential team members. A/B Testing: 3 Tests Our Marketing Team Ran and the Surprising Results. Email Isn’t Dead; You’re Just Doing It Wrong. A Day in the Life of an ABM Marketer.

8 Spring Email Campaigns and Ideas for Inspiration


Spring: One of the best seasons for cleaning, starting fresh, and—sending email campaigns? It’s also the perfect opportunity for marketers to freshen up their spring email campaigns with interesting and personalized content. In this post, we’ll go over some common and not-so-common spring themes and ideas to spice up your emails. We’ll also provide some of the best spring emails as examples to use for inspiration. This well-designed email from St.

The Art of Advanced Email Marketing: A/B Testing

Hinge Marketing

You’ve spun up an impressive email marketing engine, mastering both the basics of email marketing and intermediate techniques. The A/Bs of Testing. Testing your emails is one of the most important steps in email marketing. One of the simplest forms of testing is known as A/B or split testing, and its simplicity drives its power. Half of the test group is sent Version A. The other half receives Version B. Landing pages.

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Always Be Improving: The 5 Rules of A/B Testing


Author: Matt Zilli There are two types of marketers in this world: The 2 percent who would happily A/B test all the livelong day, and the 98 percent who emit an audible groan every time the topic gets raised. Although a paltry 44 percent of companies currently use split-testing software, I’m here to give you the bad news: testing is crucial. And it can’t just be a one-time event. Sadly, that line isn’t catchy enough for a movie.

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Improving Lead Generation and Conversion Rates Using A/B Testing

Circle Studio

To maximize the effectiveness of your digital marketing efforts, it’s important to be constantly testing and optimizing your campaigns. Creating different variations before deciding what will benefit your campaign the most is a good way to start, and this is where A/B testing comes into play. A/B testing is a way for marketers to test different variables and see which is the most effective at accomplishing a goal, such as generating leads and conversions.

3 Tips For Boosting Landing Page Conversions With Video


A high-conversion landing page can be the difference between your business thriving and, well, going out of business. Here are three things you need to know to increase your landing page conversions with an explainer video. 1) Keep it simple: Target your audience and offer value A successful landing page should target not only your desired customer, but also indicate a specific action they should perform to lead them further into your campaign or sales funnel.

3 Copywriting Best Practices for Your Email Campaigns

Higher Logic

When you send a marketing email with a weak subject line or awkward copy, the interaction with the recipient ends right there – with your message in the digital trash. Even if you convince someone to open your email, how compelling is your content and the offer? But when it comes to email, there is clear methodology for constructing great copy and getting those messages opened. For now, follow these quick tips to produce stellar email copy: 1. had a 21.9

The A/B Testing Checklist You'll Want to Bookmark


When marketers like us create landing pages, write email copy, or design call-to-action buttons, it can be tempting to use our intuition to predict what will make people click and convert. But basing marketing decisions off of a "feeling" can be pretty detrimental to results. One of the easier (and most common) types of CRO tests is called an A/B test. So, what does it take to run an A/B test, exactly? How A/B Tests Work.

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How to Properly Diagnose a Failed Email Campaign

Content Standard

As Mark Twain said after his latest marketing promotion, “The reports of the death of the email campaign are greatly exaggerated.” ” As any marketing maven knows, email lives, with a vengeance, and remains one of the biggest hammers in any marketer’s toolbox. But as you know all too well, bad email promotions are death warmed over: email done wrong does your promos and your products a lethal turn.

Your Email Testing Playbook for 2020 (& the Tools You'll Need)


A/B testing is one of those techniques that, if you have enough volume to give you significant results, is pretty much guaranteed to generate better results from your marketing. But, first, we'll explain the importance of A/B testing. Email Testing. A day later?

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How to Add Email Countdown Timers to Make More Sales Right Now!


That’s the same anticipation that we, as marketers, hope to capture with email countdown timers. Because that small bit of anticipation can boost sales in a big way. So, in today’s post, we’re going to look at a few things: What is a countdown timer campaign ?

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Creating Signup Pages That Convert (With 12 Examples)


It’s like a nervous tic, always sitting on the tip of the tongue. But with signup pages, it’s also about making that registration process as painless and as easy as possible. But before we get our hands dirty, let’s take a closer look at what a signup page is.

The Difference Between Drip Marketing and Closed Loop Marketing


  While they often imply use of email and online marketing, they have been used to improve the success of marketing efforts long before today’s marketing technologies were available.   The increase in the terms usage is due to marketer’s ability to better implement these programs, due to email, website monitoring and web analytics, campaign tracking, and campaign optimizing allowing for A/B email and landing page testing.

7 Ways Email Marketing Can Help You Double Your SEO Results


However, email is an equally important channel for generating authentic traffic for SEO purposes, boosting engagement, and improving revenues. Read on to learn more about email marketing, SEO, and seven strategies for leveraging email marketing for your SEO efforts.

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10 Things Every Email Marketer Can Relate To


Sometimes, it can be rough to be an email marketer. Designing email templates, segmenting lists, drafting copy, planning your campaignsa lot goes into executing a successful email marketing program. And if you’re a fellow email marketer, I’m sure you know all too well what I mean. 1) Realizing your email included a typo after you hit “send.” Email marketing is hard. By Niti Shah.

Top 20 Email Marketing Terminologies


In this post we’re going to look at several email marketing terminologies around the world of email marketing. Email is still one of the best performing marketing channels there is. Email marketing generates a whopping ROI of 4200%.

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7 Ways Email Marketing Can Help You Double Your SEO Results


However, email is an equally important channel for generating authentic traffic for SEO purposes, boosting engagement, and improving revenues. Read on to learn more about email marketing, SEO, and seven strategies for leveraging email marketing for your SEO efforts. Tell a Story.

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Best B2B Email Marketing Software for 2021


What is B2B email marketing? So B2B email marketing, basically is a specific category of email marketing strategy where your target audience are businesses and not individual customers. Why B2B email marketing? So, we know that emails are here to stay.

The Direct Impact of Email Marketing on Your Company's Sales Growth


If you’re building a strong online presence for your business, you can generate sales in many ways, from using PPC ads to sending promotional emails. Although email marketing has been around for quite a while, it hasn’t become obsolete. What is Email Marketing?

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How to Generate Leads: 7 Strategies That Actually Work 


Whether you are an established business or a startup, creating consistent lead generation strategies is a must. If you’re looking to create a highly successful lead generation strategy, then you’re at the right place. Grow Your Email List . 4) Use Targeted Campaigns .

Top 10 Mailchimp Alternatives in 2020 (In-Depth Analysis)


Mailchimp has been wooing marketers with their easy to use interface, beautiful templates for a long while. And not so long ago, it became more than just an email marketing software. It became a CRM platform. Mailchimp has a free plan which can help you get started.

10 Clever Holiday Marketing Tips for 2021.


It’s never too early to start thinking about your holiday campaigns. Naturally, you need your marketing campaign, tools, and assets lined up in time to share the cheer and get your audience excited for the deals to come. 5) Personalize Emails with Dynamic Data and Templates.

Conversion Rate Optimization Statistics You Need to Know


What Is a Conversion Rate? For example, if 100 people visit your site, and 25 people end up buying your product within a given time, your conversion rate is 25%. A high conversion rate means your website design , sales copy, and marketing strategy is going well.