How to Audit your Email Campaigns for Better Results

Webbiquity

Are your your email campaigns effective? Perhaps it’s time to put your email marketing through an audit. Though it’s a somewhat time-consuming process, the insights you’ll gather after performing an audit are worth the effort. Here’s a step-by-step guide on how to conduct an email audit plus tips on how to improve your campaign results using your findings. What is an Email Marketing Audit? Email Design.

How to Create Cost-Effective Email Campaigns That Won’t Land In Spam

Webbiquity

Email marketing is one of the most cost-effective marketing tactics, if done correctly. One of the best ways to keep your messages out of the automated spam folders of web-based emails is to keep customers engaging with your emails. Follow these steps to create appealing emails that customers and clients won’t ignore, delete, or flag. Email Marketing To Protect Against Spam. Sending too many emails eventually turns off your subscribers. Email Automation.

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A/B Testing Pitfalls: How Marketers Can Avoid Costly Mistakes

Modern Marketing

Because it gives you a way to determine whether your marketing audience prefers version A of something or version B, A/B testing is powerful. The truth is that A/B testing is only powerful if you do it right and avoid the many pitfalls that can undermine your testing. Here’s detailed advice on how to best accomplish all of that and avoid A/B testing’s many potential pitfalls: What to A/B Test.

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Adventures In A/B Testing: Balluff Explores Its Funny Side

Modern Marketing

Sometimes a pet project can transform your marketing campaigns. A German brand with a U.S. Paulina and her team set out on a pet project to reach a new audience. By submitting a request via form prospects filled out the missing fields. Share email.

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The Complete Guide to A/B Testing with Email

Convert

With the right strategies and tactics, email marketing stands to give you an average 3,800% return on investment. And one of these “right strategies” that we know about email marketing is to A/B test your emails to create higher-converting email campaigns every time.

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ABCs of A/B Testing: 9 Ways to Optimize Your Email Campaigns

Marketing Action

Testing is essential for optimizing your email campaigns; you want to find the combination of design and content that does the best job of enticing your audience and spurring them to action. After all, connecting with customers requires both art and a science, and finding the right way to reach them can be a challenge. Brilliant concepts and executions are obviously important, but they’re only the beginning when it comes to developing successful marketing campaigns.

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13 Email A/B Testing Mistakes that Limit Your Success

Litmus

Email A/B testing was a recurring topic at all three Litmus Live events last year, as well as this year. That’s no surprise because it’s one of the most powerful opportunities for email marketers to iterate and improve their campaigns. A/B testing can help you uncover high-impact changes in your subject lines, email design, landing pages, and more. Ecommerce brands that A/B test. their emails generate 20% more revenue.

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ABCs of A/B Testing: 9 Ways to Optimize Your Email Campaigns

Marketing Action

Testing is essential for optimizing your email campaigns; you want to find the combination of design and content that does the best job of enticing your audience and spurring them to action. After all, connecting with customers requires both art and a science, and finding the right way to reach them can be a challenge. Brilliant concepts and executions are obviously important, but they’re only the beginning when it comes to developing successful marketing campaigns.

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The Best Time to Send Email: How to Schedule Your Email Campaign

Delivra

Email marketers are always on the lookout to find ways to get a better responses from their email campaigns. To that end, they research what types of images are the most popular, whether they should embed video, how to incorporate emojis into their email subject line, and more. But, one of the most asked questions by email marketers is always: when is the best time to send emails? This is a valid question. In a Way, Yes.

How to Do A/B Testing: A Checklist You'll Want to Bookmark

Hubspot

When marketers like us create landing pages, write email copy, or design call-to-action buttons, it can be tempting to use our intuition to predict what will make people click and convert. But basing marketing decisions off of a "feeling" can be pretty detrimental to results. Rather than relying on guesses or assumptions to make these decisions, you're much better off running conversion rate optimization (CRO) tests -- sometimes called A/B tests. What Is A/B Testing?

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5 Steps to Start A/B Testing in Education Marketing

Fathom

A/B testing is a great way to identify how design changes affect the success of your school’s webpages. By conducting randomized experiments between two design variations of a university’s site, we can slowly optimize pages to dramatically improve success over time. To start A/B testing as part of your education marketing plan, follow these steps: 1. Form a hypothesis. Begin by forming a hypothesis. Create a test strategy.

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6 Tips to Remember When Crafting an Automated Email Campaign

Predictive Response

impossible, even if you are in a highly competitive industry. With email automation software, never miss an opportunity. Email marketing is still one of the most effective methods of. The next time you use your email marketing automation. software, there are a few tips to keep in mind to maximize your online reach and the overall success of your campaign. . Choosing the right voice for your email campaigns can drastically shift the way.

Personalize Email Campaigns

ActiveDEMAND

Email still remains an excellent source of leads and an important communication channel for prospects and customers alike. Personalizing the email helps make it more relevant and connect with the person on the other end. Email Personalization Options: Dynamic fields. Separate campaigns by list. Conditional version emails. Since it’s just the fields you’re changing, you’re not sending drastically different emails per user.

How to Optimize Your Emails with A/B Testing

ATAK Interactive

Email marketing is one of the most important tools in your marketing toolbox, with one of the highest returns on investment (ROI): an average return of $42 for every $1 spent, compared to organic and paid social media advertising, organic and paid search, and display ads. What is A/B testing?

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A/B Testing: Optimize Your Emails and Landing Pages and Improve Conversions

Marketing Action

One of the tough things about being a marketer these days is the fact that what worked in the past doesn’t always work anymore. According to Forrester, B2B buyers may be as much as 90% of the way through their journey before they reach out for a sales person. One thing is for sure: We can’t afford to send a lackluster email that drives to an underwhelming landing page. Because once we miss the mark, there’s a possibility that we’ve missed it forever.

How to Optimize Your Emails with A/B Testing

ATAK Interactive

Email marketing is one of the most important tools in your marketing toolbox, with one of the highest returns on investment (ROI): an average return of $42 for every $1 spent, compared to organic and paid social media advertising, organic and paid search, and display ads. In addition, as of 2018, 59% of marketers said that email was their biggest source of ROI. For those looking to maximize the ROI of their marketing efforts, here is an overview of email split testing.

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Swing For the Fence With These A/B Testing Tips

Outreach

I recently read Scott Leese’s book on successful sales mentality, “Addicted to the Process,” and the opening analogy struck my attention: A baseball player in a slump. When a player’s in a slump, they place extreme pressure on themselves… sounds like some sales reps out there. They need to hit a home run. These frantic changes don’t work, whether we’re talking about home runs or email campaigns. Concentrate on One Pitch at a Time.

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The Art of Advanced Email Marketing: A/B Testing

Hinge Marketing

You’ve spun up an impressive email marketing engine, mastering both the basics of email marketing and intermediate techniques. The A/Bs of Testing. Testing your emails is one of the most important steps in email marketing. One of the simplest forms of testing is known as A/B or split testing, and its simplicity drives its power. Half of the test group is sent Version A. The other half receives Version B.

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8 Spring Email Campaigns and Ideas for Inspiration

Delivra

Spring: One of the best seasons for cleaning, starting fresh, and—sending email campaigns? It’s also the perfect opportunity for marketers to freshen up their spring email campaigns with interesting and personalized content. In this post, we’ll go over some common and not-so-common spring themes and ideas to spice up your emails. We’ll also provide some of the best spring emails as examples to use for inspiration. This well-designed email from St.

Always Be Improving: The 5 Rules of A/B Testing

Marketo

Author: Matt Zilli There are two types of marketers in this world: The 2 percent who would happily A/B test all the livelong day, and the 98 percent who emit an audible groan every time the topic gets raised. Although a paltry 44 percent of companies currently use split-testing software, I’m here to give you the bad news: testing is crucial. And it can’t just be a one-time event. Sadly, that line isn’t catchy enough for a movie.

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Improving Lead Generation and Conversion Rates Using A/B Testing

Circle Studio

To maximize the effectiveness of your digital marketing efforts, it’s important to be constantly testing and optimizing your campaigns. Creating different variations before deciding what will benefit your campaign the most is a good way to start, and this is where A/B testing comes into play. A/B testing is a way for marketers to test different variables and see which is the most effective at accomplishing a goal, such as generating leads and conversions.

What Are Your Metrics Saying About Your Email Campaigns?

Fathom

Email campaigns are a great way to reach your audience, whether it’s through monthly promotional messages or automated nurturing programs. Keep in mind, it’s important to set benchmarks for individual types of campaigns, rather than bunching all message reporting together. The following are a few examples of what a change in numbers might be saying about your email campaign and suggested fixes for the problem.

Email Marketing: Do you test your legacy marketing?

B2B Lead Generation

I call it legacy marketing because it’s marketing on autopilot, a pandemic of “we do it this way because we’ve always done it this way” thinking that is likely leaving a lot of ROI on the table. “The only person who likes change is a baby with a wet diaper.” I joined Chris last week at MarketingSherpa Email Summit 2014 for his session on how making some changes to Tennant’s email program transformed the team’s marketing efforts.

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The A/B Testing Checklist You'll Want to Bookmark

Hubspot

When marketers like us create landing pages, write email copy, or design call-to-action buttons, it can be tempting to use our intuition to predict what will make people click and convert. But basing marketing decisions off of a "feeling" can be pretty detrimental to results. One of the easier (and most common) types of CRO tests is called an A/B test. So, what does it take to run an A/B test, exactly? How A/B Tests Work. After the A/B Test.

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How to Properly Diagnose a Failed Email Campaign

Content Standard

As Mark Twain said after his latest marketing promotion, “The reports of the death of the email campaign are greatly exaggerated.” ” As any marketing maven knows, email lives, with a vengeance, and remains one of the biggest hammers in any marketer’s toolbox. But as you know all too well, bad email promotions are death warmed over: email done wrong does your promos and your products a lethal turn.

Guide to Bulk Email Blasts (Best Practices That Work in 2020)

SendX

Let me tell you what you missed while you were busy segmenting but God of email marketing was sharing tips - you can send the same email to everyone and it won’t be a sin. via GIPHY Instead, it would just be called an email blast. An email blast is an email campaign sent to a large set of contacts or all the contacts in your list, triggered at the same time. Few characteristics of an email blast. The email has a universal appeal.

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A/B Testing in Real Life: An Email Marketer’s Journey through Online Dating

Marketo

Does an orange button work better than a blue button in my email? Being an email marketer has taught me one critical thing: you never really know what works best until you test it and prove a rightful winner. Come join me on my journey through A/B testing in the world of online dating! On a typical Friday night, you’ll find me out having dinner and drinks with friends…but I also love to stay in and enjoy my shows on Netflix with a craft beer in hand.

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B2B Reads: Emotional Intelligence, Keeping Leads Warm, and Keywords

Heinz Marketing

We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. A look at the importance of emotional intelligence when it comes to business. A look at some of the traits people value the most when it comes to hiring potential team members. A/B Testing: 3 Tests Our Marketing Team Ran and the Surprising Results. Email Isn’t Dead; You’re Just Doing It Wrong. A Day in the Life of an ABM Marketer.

15 Fast and Easy Ways to Improve Your Site’s Conversion Rate

Single Grain

The conversion rate is the percentage of people who land on your website and take the action you want them to take (fill out a form, download an e-book, make a purchase). Get A Free Consultation. So it’s not a surprise when you get to the landing page. UPDATED!

Your Email Testing Playbook for 2020 (& the Tools You'll Need)

Hubspot

A/B testing is one of those techniques that, if you have enough volume to give you significant results, is pretty much guaranteed to generate better results from your marketing. Email marketers have known this for ages, but what drives me nuts is that they waste their time on tiny little tests -- instead of tackling some of the bigger, more exciting tests that yield real insights and improvements. But, first, we'll explain the importance of A/B testing.

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Email Marketing Trends and Stats

distribion

Email marketing consistently ranks among the highest ranking channels producing revenue and a strong return on investment. We have scoured the internet and collected a list of email marketing trends and stats that we have incorporated into our latest ebook, Reply All: Flat-Out Fundamental Insights into Crafting Compelling Emails that Deliver. Email send-time and device strategy. Email A/B testing and engagement. – Campaigner.

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5 Email Trends to Watch in 2018

Inbox Insight

According to the Content Marketing Institute , Email Marketing is the content distribution method most used by B2B marketers, leading the way ahead of LinkedIn, Twitter, Facebook, Google+, Instagram, YouTube and print. What methods will B2B email marketers be focusing on? A/B Testing.

Improve Your Offer Strategies by Learning to Let Go

Marketing Action

So, you came up with the perfect email campaign for a targeted list. You created an irresistible subject line, snappy content, and a dynamic call to action (CTA). Then we dust ourselves off and make our emails better than before. A recent survey by Act-On and Ascend2 asked marketing leaders how they were driving email marketing success. a meaningful call-to-action offer. But helping them get to know you through engaging content is a win-win.

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How to Add Email Countdown Timers to Make More Sales Right Now!

Optinmonster

That’s the same anticipation that we, as marketers, hope to capture with email countdown timers. Because that small bit of anticipation can boost sales in a big way. Visually showing your audience that an offer is only available for a limited time or that a new product is close to launching is an excellent way to engage them. So, in today’s post, we’re going to look at a few things: What is a countdown timer campaign ? A Few Closing Thoughts.

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Industry Spotlight: Email Marketing at Nonprofits

Litmus

Every industry does email marketing a little differently. Their organizations are usually driven primarily by donations, and therefore the end of the year is a key time period for them. As with other organizations, email marketing is critical for nonprofits.

3 Quick Takes: Email Best Practices for B2B Marketers

SWZD

3 Quick Takes: Email Best Practices for B2B Marketers. The week is winding down and you should already be scheduling your next email campaigns to leads and prospects. But before you push send, take a couple of minutes to make sure you follow these email best practices: Keep Your Data Clean. In order to learn from your content, your audience has to receive your email in the first place. That’s a good enough reason to focus on maximizing deliverability.

10 Things Every Email Marketer Can Relate To

Webbiquity

Sometimes, it can be rough to be an email marketer. Designing email templates, segmenting lists, drafting copy, planning your campaignsa lot goes into executing a successful email marketing program. And if you’re a fellow email marketer, I’m sure you know all too well what I mean. 1) Realizing your email included a typo after you hit “send.” Email marketing is hard. By Niti Shah.