How to Create Cost-Effective Email Campaigns That Won’t Land In Spam


Email marketing is one of the most cost-effective marketing tactics, if done correctly. One of the best ways to keep your messages out of the automated spam folders of web-based emails is to keep customers engaging with your emails. Email Marketing To Protect Against Spam.

Spam 233

13 Email A/B Testing Mistakes that Limit Your Success


Email A/B testing was a recurring topic at all three Litmus Live events last year, as well as this year. That’s no surprise because it’s one of the most powerful opportunities for email marketers to iterate and improve their campaigns.

A/B 90

ABCs of A/B Testing: 9 Ways to Optimize Your Email Campaigns

Marketing Action

Testing is essential for optimizing your email campaigns; you want to find the combination of design and content that does the best job of enticing your audience and spurring them to action. Automated email testing lets you take some of the risk out of trying new things.

A/B 111

The Best Time to Send Email: How to Schedule Your Email Campaign


Email marketers are always on the lookout to find ways to get a better responses from their email campaigns. But, one of the most asked questions by email marketers is always: when is the best time to send emails? This is a valid question.

The 8 Dos and Don’ts of Email Marketing A/B Testing


You’ve probably heard time and time again that email marketing consistently offers the highest ROIs across any channel, especially among B2B industries where other options are often limited. If this sounds familiar, chances are your solution is email marketing A/B testing.

A/B 57

ABCs of A/B Testing: 9 Ways to Optimize Your Email Campaigns

Marketing Action

Testing is essential for optimizing your email campaigns; you want to find the combination of design and content that does the best job of enticing your audience and spurring them to action. Automated email testing lets you take some of the risk out of trying new things.

A/B 80

Adventures In A/B Testing: Balluff Explores Its Funny Side

Modern Marketing

Sometimes a pet project can transform your marketing campaigns. A German brand with a U.S. Paulina and her team set out on a pet project to reach a new audience. By submitting a request via form prospects filled out the missing fields. Share email.

A/B 237

6 Tips to Remember When Crafting an Automated Email Campaign

Predictive Response

impossible, even if you are in a highly competitive industry. With email automation software, never miss an opportunity. Email marketing is still one of the most effective methods of. The next time you use your email marketing automation. software, there are a few tips to keep in mind to maximize your online reach and the overall success of your campaign. . Choosing the right voice for your email campaigns can drastically shift the way.

Improving Lead Generation and Conversion Rates Using A/B Testing

Circle Studio

To maximize the effectiveness of your digital marketing efforts, it’s important to be constantly testing and optimizing your campaigns. Creating different variations before deciding what will benefit your campaign the most is a good way to start, and this is where A/B testing comes into play. A/B testing is a way for marketers to test different variables and see which is the most effective at accomplishing a goal, such as generating leads and conversions.

Swing For the Fence With These A/B Testing Tips


I recently read Scott Leese’s book on successful sales mentality, “Addicted to the Process,” and the opening analogy struck my attention: A baseball player in a slump. When a player’s in a slump, they place extreme pressure on themselves… sounds like some sales reps out there.

A/B 63

5 Steps to Start A/B Testing in Education Marketing


A/B testing is a great way to identify how design changes affect the success of your school’s webpages. By conducting randomized experiments between two design variations of a university’s site, we can slowly optimize pages to dramatically improve success over time. To start A/B testing as part of your education marketing plan, follow these steps: 1. Form a hypothesis. Begin by forming a hypothesis. Create a test strategy.

A/B 76

A/B Testing: Optimize Your Emails and Landing Pages and Improve Conversions

Marketing Action

One of the tough things about being a marketer these days is the fact that what worked in the past doesn’t always work anymore. According to Forrester, B2B buyers may be as much as 90% of the way through their journey before they reach out for a sales person.

8 Spring Email Campaigns and Ideas for Inspiration


Spring: One of the best seasons for cleaning, starting fresh, and—sending email campaigns? It’s also the perfect opportunity for marketers to freshen up their spring email campaigns with interesting and personalized content. This well-designed email from St.

Personalize Email Campaigns


Email still remains an excellent source of leads and an important communication channel for prospects and customers alike. Personalizing the email helps make it more relevant and connect with the person on the other end. Email Personalization Options: Dynamic fields. Separate campaigns by list. Conditional version emails. Since it’s just the fields you’re changing, you’re not sending drastically different emails per user.

The Art of Advanced Email Marketing: A/B Testing

Hinge Marketing

You’ve spun up an impressive email marketing engine, mastering both the basics of email marketing and intermediate techniques. The A/Bs of Testing. Testing your emails is one of the most important steps in email marketing. The other half receives Version B.

A/B 107

Always Be Improving: The 5 Rules of A/B Testing

Modern B2B Marketing

Author: Matt Zilli There are two types of marketers in this world: The 2 percent who would happily A/B test all the livelong day, and the 98 percent who emit an audible groan every time the topic gets raised. And it can’t just be a one-time event.

Test 136

10 Things Every Email Marketer Can Relate To


Sometimes, it can be rough to be an email marketer. Designing email templates, segmenting lists, drafting copy, planning your campaignsa lot goes into executing a successful email marketing program. Email marketing is hard. By Niti Shah.

The A/B Testing Checklist You'll Want to Bookmark


When marketers like us create landing pages, write email copy, or design call-to-action buttons, it can be tempting to use our intuition to predict what will make people click and convert. But basing marketing decisions off of a "feeling" can be pretty detrimental to results.

A/B 57

Email Marketing: Do you test your legacy marketing?

B2B Lead Generation

I call it legacy marketing because it’s marketing on autopilot, a pandemic of “we do it this way because we’ve always done it this way” thinking that is likely leaving a lot of ROI on the table. “The only person who likes change is a baby with a wet diaper.”

Test 282

B2B Reads: Emotional Intelligence, Keeping Leads Warm, and Keywords

Heinz Marketing

We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. A look at the importance of emotional intelligence when it comes to business. A/B Testing: 3 Tests Our Marketing Team Ran and the Surprising Results.

What Are Your Metrics Saying About Your Email Campaigns?


Email campaigns are a great way to reach your audience, whether it’s through monthly promotional messages or automated nurturing programs. Keep in mind, it’s important to set benchmarks for individual types of campaigns, rather than bunching all message reporting together. The following are a few examples of what a change in numbers might be saying about your email campaign and suggested fixes for the problem.

Wearing White Before Memorial Day (Or, Why Marketers Need A/B Testing)

Marketing Action

I remember watching as my mother switched from a black purse to a white purse, and black shoes to white (or gold sandals, if it was a fancy occasion). It’s a habit, it’s tradition, and it’s easy to get caught it in the idea that it’s simply the right thing to do.

A/B 87

A/B Testing in Real Life: An Email Marketer’s Journey through Online Dating

Modern B2B Marketing

Does an orange button work better than a blue button in my email? Being an email marketer has taught me one critical thing: you never really know what works best until you test it and prove a rightful winner. Use a greeting that stands out.

A/B 99

How to Properly Diagnose a Failed Email Campaign

Content Standard

As Mark Twain said after his latest marketing promotion, “The reports of the death of the email campaign are greatly exaggerated.” ” As any marketing maven knows, email lives, with a vengeance, and remains one of the biggest hammers in any marketer’s toolbox.

Improve Your Offer Strategies by Learning to Let Go

Marketing Action

So, you came up with the perfect email campaign for a targeted list. You created an irresistible subject line, snappy content, and a dynamic call to action (CTA). Then we dust ourselves off and make our emails better than before. a meaningful call-to-action offer.

A/B 84

5 Email Trends to Watch in 2018

Inbox Insight

According to the Content Marketing Institute , Email Marketing is the content distribution method most used by B2B marketers, leading the way ahead of LinkedIn, Twitter, Facebook, Google+, Instagram, YouTube and print. What methods will B2B email marketers be focusing on? A/B Testing.

Industry Spotlight: Email Marketing at Nonprofits


Every industry does email marketing a little differently. Their organizations are usually driven primarily by donations, and therefore the end of the year is a key time period for them. As with other organizations, email marketing is critical for nonprofits.

Email Marketing Trends and Stats


Email marketing consistently ranks among the highest ranking channels producing revenue and a strong return on investment. Read on to discover powerful trends and statistics or skip ahead to these three major categories: The effectiveness of personalized email marketing.

Stats 84

17 (of the) Best Email Marketing Guides of 2011


As figures below show, email marketing remains a vital element of modern B2B and B2C marketing programs. More than four out of five internet users check their email first when they go online for business each day, and nearly three-quarters check email six or more times per day.

Email 209

How to Use Video in Your Email Marketing Campaigns


Email campaigns are a great way to share your video marketing content, but you might still be a bit unsure about how to include video effectively. 4 tips for incorporating video in your emails 1. You can even play with animated GIFs or A/B testing thumbnails.

Video 65

3 Quick Takes: Email Best Practices for B2B Marketers


3 Quick Takes: Email Best Practices for B2B Marketers. The week is winding down and you should already be scheduling your next email campaigns to leads and prospects. But before you push send, take a couple of minutes to make sure you follow these email best practices: Keep Your Data Clean. In order to learn from your content, your audience has to receive your email in the first place. That’s a good enough reason to focus on maximizing deliverability.

Steps To Successful Split Testing


It’s A against B in this ultimate email marketing campaign split testing. But first, for those who are as yet unaware of the existence of split testing, it is a great method for optimizing your email marketing campaigns in order to experience the success you so crave.

Test 60

3 Examples of Going From Ideation to Interactive and Visual Content


If you’re starting out with something like a lengthy research report, chock-full of facts and statistics, you’re likely to push the project away. It is, after all, a complicated task. That’s when we know our creative brainstorming was a success. Need a boost?

Email Marketing Automation Strategies to Optimize Your Marketing Funnel


You have likely put quite a bit of time and effort into generating new leads. Made use of landing page campaigns and social media lead generation strategies – do you know what’s next? The bad news is, this isn’t always a simple task. With segmentation this is a great solution.

Funnel 260

7 MailChimp Alternatives (Our Feedback After Trying Them Out)


So here, we share our in-depth feedback and comments on using the top alternatives to MailChimp: SendX Campaign Monitor ActiveCampaign AWeber ConvertKit Constant Contact Drip Our team went deep into MailChimp, and realised that in a lot of cases, it isn’t the right fit for a lot of businesses.

How Exclusive B2B Content Can Increase Your Leads and Email List

KoMarketing Associates

You are regularly creating content to get traffic and conversions, but is it really turning into the lead and email list numbers that you or your executives are expecting? Require an email address or contact information for big pieces of content, like ebooks and white papers.

List 244

5 Ways to Target B2B Customers Through Email Marketing

KoMarketing Associates

Here’s some news that might come as surprising: a recent study in the UK of IT professionals working in B2B said they preferred that companies market to them using email by a gross majority: 57 percent. Email surely fits into this basket of digital approaches, but studies like this one show that there’s still hope. However, some brands are sending as many as 25 emails a month – almost one per day! Mass Data Personalization Campaigns.

Target 222