Hubspot

JUNE 6, 2011

This is a guest article written by Linda Bustos, director of eCommerce research for Elastic Path Software. Linda is chief blogger at the Get Elastic Ecommerce Blog , the Internet's most read eCommerce blog. One of the biggest mistakes you can make with A/B or multivariate testing is to have conversion rate myopia.

Conversion Rate 28

Conversion Rate Elasticity Conversion Optimization 28

Convert

SEPTEMBER 20, 2022

The experimentation world has mostly moved beyond simple button color A/B tests. What you hope to learn from an experiment should be reflected in its design, and the design of experiments goes well beyond simply testing A versus B using a concrete hypothesis. Simple A/B test. A/B/n test. Multivariate test.

Conversion Rate 69

Conversion Rate Click Rate Statistics Landing Pages 69

TrustRadius Marketing

SEPTEMBER 20, 2022

10 User segmentation Drip email automation Usability Price API and integrations Data collection and export. Engagement is an indispensable step in the customer lifecycle. Businesses of all sizes need to engage customers on a wide scale to meet their business goals. There are many tools on the market that can make the process easier.

Enterprise Management 98

Enterprise Management Work Management Marketing Automation Services Marketing Management 98