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A/B Testing Statistics: Why Statistics Matter in Experimentation

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A Quick Guide to Statistics and A/B Testing: The Terms You Need To Know. It is nearly impossible to conduct a reasonable A/B testing experiment without having a grip on statistics. These three terms come in handy when you are going through the summary statistics of an A/B test.

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5 A/B Testing Pricing Lessons Learned From 500 eCommerce Tests

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I’ve also been in the fortunate position to run and analyze over 500 A/B tests. I’ve also been in the fortunate position to run and analyze over 500 A/B tests. Of all the A/B tests I’ve seen over the years, the simplest, most profound, and most impactful are studies around pricing. Why A/B Test Pricing?

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A Primer on Statistical Significance in A/B Testing (And The Biggest Misconceptions Around It)?

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Is your A/B test taking too long to hit 95% statistical significance? For your A/B test to give you the real answers you’re looking for, you’re going to need to flex some stats muscles. Let’s start by defining statistical significance. What Is Statistical Significance? Do I even need to hit 95?

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12 Fantastically Diverse Newsletters in the A/B Testing Space: Micro Hits of The Best in the Industry, Delivered to Your Inbox

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Have you seen our A/B testing experts and CRO influencers posts? Our guides showed you which experts to follow to stay on top of the latest A/B testing insights, ideas, and knowledge that work. Now here’s one more way to make that happen with diverse newsletters in the A/B testing space. Sounds great?

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How to Buy an A/B Testing Tool in 2021

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Do you know there are over 50 A/B testing tools on the market? With so many A/B testing tools around, how do you know which one to choose? The best A/B testing software isn’t necessarily the most expensive or the most popular. How do you narrow down ‘ the one ’ from all the A/B testing tools on the market?

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What Is Split Testing? Best Split Testing Tools and Strategies

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That’s where split testing, or A/B testing, comes into play. Split testing is a powerful tool that can significantly improve your digital marketing strategy, but it’s often overlooked or misunderstood. In this article, we’ll cover everything related to split testing, sharing insights, and best practices.

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What’s a Winning Ecommerce Conversion Rate? Benchmarks & Insights for 2023

Optinmonster

In the bustling digital marketplace, your ecommerce conversion rate isn’t just a number, it’s the heartbeat of your online business. What Is Ecommerce Conversion Rate Ecommerce conversion rate specifically refers to the percentage of website visitors who make a purchase.