Ecommerce Advertising Strategy: How We Doubled PPC Sales for ThinSlim Foods (w/ a 3X ROAS)

Single Grain

ThinSlim Foods is a brand of low-carb products that has been doing quite well: they’ve grown 100-150% every year for the last seven years. But although they were getting a good ROAS, they weren’t able to increase conversion volume with their account structure.

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How to Improve E-Commerce Landing Pages with Paid Ads Data

Single Grain

Paid advertising plays a vital role in e-commerce success. When it comes to getting eyes on your website’s landing pages, few marketing channels offer results as fast and at such a reasonable initial investment. The Importance of A/B Testing in E-Commerce.

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The Entrepreneurs’ Guide to A/B Testing on Shopify Stores (+ 9 Shopify Entrepreneurs Share Their A/B Testing Stories With Results)

Convert

So you’ve heard about A/B testing through the grapevine. Maybe your competitor casually mentioned it on a podcast or your marketing team thinks it’s a great idea. Or the growth agency you’re in talks with wants to run A/B tests. Growing a business isn’t easy.

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The Entrepreneurs’ Guide to A/B Testing on Shopify Stores (+ 9 Shopify Entrepreneurs Share Their A/B Testing Stories With Results)

Convert

So you’ve heard about A/B testing through the grapevine. Maybe your competitor casually mentioned it on a podcast or your marketing team thinks it’s a great idea. Or the growth agency you’re in talks with wants to run A/B tests. Growing a business isn’t easy.

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16 Unbelievably Useful E-commerce Marketing Tools You Need ASAP!

Outgrow

E-commerce marketing can be a challenging process at times. But let’s clear up a few basics about these digital marketing tools first. E-commerce has undeniably had a significant growth during the pandemic. Thus, helping you stay on top of your ROI and ROA budgets.

UTM Parameters: Why and How They REALLY Help You

Optinmonster

Do you ever sit back, look at your traffic in Google Analytics, and wonder: “Wait a minute. Finally, we’ll include a 2-minute video that shows you how to target OptinMonster campaigns to specific referrals. Imagine a scenario where you’re driving both paid and organic traffic.

Help 101

Getting the Most Out of Paid Media Spend in 2022

FunnelEnvy

For marketers looking to reach a specific audience quickly, few methods can achieve results like paid advertising. Paid ads have also been a boon for small local businesses, targeting their campaigns only within a given geographic region.

What To Consider When Looking Into Affiliate Marketing

Anyword

Psychologically, a lot of affiliate marketing is based on narrowing down the options for your readers. More often than not, we wouldn’t, and probably for a good reason. It’s the same in the world of eCommerce and affiliate marketing. So shine a spotlight on what’s important.

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How to Grow Your Sales with Shopify Landing Pages

Unbounce

With five years of marketing experience under her belt, she launched her store on Shopify as a side hustle. To manage growing demand, she relied on an ecomm agency that promised her 7X ROAS. That’s when she discovered the secret sauce to scaling her ecommerce business.

Best B2B PPC Agency: Top 5 Choices for 2022

Single Grain

Fortunately, a B2B PPC agency can help – and we've curated a list of the top 5 agencies. TABLE OF CONTENTS: ↓ What Is a B2B PPC Agency? The Benefits of Hiring a B2B PPC Agency. How to Choose a B2B PPC Agency. What Is a B2B PPC Agency?

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2022 Round-Up of the Best Shopify Conversion Rate Optimization Apps

Convert

What started in 2006 as a response to the poor state of online shopping for snowboarding equipment is now used by 1.75 Today, Shopify is almost synonymous with eCommerce and is the go-to platform for setting up an online storefront. Shopify Plus ecommerce conversion rate calculator.

Increase Holiday Sales With These Conversion Tips (2021 Shopify Edition)

Convert

As 2021 ends, holiday shopping is going to take eCommerce by storm. Black Friday, Cyber Monday, Thanksgiving, Christmas, and New Year sales are notorious for pulling in a huge stream of holiday shoppers. This will put a strain on retailers’ resources. Run a poll.

How to Turn Mounds of Data into Usable, Meaningful Insights (2021 Guide)

Convert

You will need a potent set of steps to combat them. Let’s put this into perspective: Supposing you own an eCommerce store and have Google Analytics (GA) activated, each user that navigates your online store leaves some digital footprints that are picked up by GA. But there’s a catch.

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How to Optimize Your E-commerce Site for Revenue

Convert

It will be a tough pill to swallow, but all traffic isn’t good traffic. You have a lot of window shoppers browsing, making comparisons, soaking in your content, but they’re just not ready to buy. value, or cull the products with a razor-thin margin. But let’s back up a bit.

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How to Optimize Your E-commerce Site for Revenue

Convert

It will be a tough pill to swallow, but all traffic isn’t good traffic. You have a lot of window shoppers browsing, making comparisons, soaking in your content, but they’re just not ready to buy. value, or cull the products with a razor-thin margin. But let’s back up a bit.

The Big List of Content Marketing Acronyms

Brandpoint

Were you just in a meeting when someone casually dropped an acronym you’ve never heard and no one else batted an eye? A lot. We update this list as we go so if you don’t see something today, there’s a good chance it’ll be here soon.

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SEO vs PPC: How to Prioritize Your SEM Strategies

QuanticMind

Prioritizing investment in SEO vs PPC is far from a new challenge for marketers today. Each technique is a valuable way to reach your target audience, but they both require careful attention to optimize so that marketing can start benefiting from them. Here are a few reasons why your business might want to prioritize SEO first: Reach. If you fail to have a presence in search engine results, you’re missing out on a huge potential channel to reach your target audience.

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SEO vs PPC: How to Prioritize Your SEM Strategies in 2018

QuanticMind

Prioritizing investment in SEO vs PPC is far from a new challenge for marketers today. Each technique is a valuable way to reach your target audience, but they both require careful attention to optimize so that marketing can start benefiting from them. Here are a few reasons why your business might want to prioritize SEO first: Reach. If you fail to have a presence in search engine results, you’re missing out on a huge potential channel to reach your target audience.

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The Ultimate Guide to PPC

Hubspot

Marketers, can we be honest with each other for a second? On a scale of 1-10, how much do you really understand the world of paid advertising? Despite the fact that 45% of small businesses use paid ads , pay-per-click is still a concept that eludes many of us. As a marketer, PPC is a skill that you should have in your toolbelt — or at least have a basic understanding of. What’s a marketing channel without a few acronyms and a little jargon?

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42 Digital Marketing Trends You Can’t Ignore in 2020

Single Grain

As Brian Solis puts it: “Each business is a victim of Digital Darwinism, the evolution of consumer behavior when society and technology evolve faster than the ability to exploit it. Get A Free Consultation. Content Marketing and Artificial Intelligence: A Perfect Marriage?

The Complete Guide to Shopify Conversion Rates in 2022 (+ Expert Backed Tips & Examples)

Convert

Let’s be honest: Your ROAS post iOS 14 is plummeting. Among Shopify store owners, CRO (conversion rate optimization) specialists, and agencies, boosting CVR is a borderline obsession. When an online store visitor becomes a paying customer, Shopify clocks it as a conversion.

The Complete Guide to Shopify Conversion Rates in 2022 (+ Expert Backed Tips & Examples)

Convert

Let’s be honest: Your ROAS post iOS 14 is plummeting. Among Shopify store owners, CRO (conversion rate optimization) specialists, and agencies, boosting CVR is a borderline obsession. When an online store visitor becomes a paying customer, Shopify clocks it as a conversion.