The Entrepreneurs’ Guide to A/B Testing on Shopify Stores (+ 9 Shopify Entrepreneurs Share Their A/B Testing Stories With Results)
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APRIL 12, 2022
So you’ve heard about A/B testing through the grapevine. Or the growth agency you’re in talks with wants to run A/B tests. That’s what A/B testing does. Sure, the benefits of A/B testing transcend making data-driven decisions but at its core, it is the secret sauce to unlocking growth at scale. You know that.
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