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3 Email A/B Tests You Should Be Running Right Now [With Examples]

SendX

Every time a consultancy or agency publishes an ROI study on marketing channels, businesses consistently rank email high on the list. The medium has been around for over 40 years , and in 2020 you still can’t reliably embed a video into an email. Here are a few places to start.

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13 Email A/B Testing Mistakes that Limit Your Success

Litmus

Email A/B testing was a recurring topic at all three Litmus Live events last year, as well as this year. A/B testing can help you uncover high-impact changes in your subject lines, email design, landing pages, and more. Ecommerce brands that A/B test. To A/B test your emails, all you need to do is present two variations to two different groups of your subscribers and then listen. Whether to send a series of automated emails.

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How to Increase Website Conversion Rate

Optinmonster

Increasing conversions even by a little bit can add up to a large impact on your revenue and profits. Create a Conversion Funnel. A/B Test Everything. Have a Clear Value Proposition. Add a Countdown Timer. Offer a Money-back Guarantee.

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A/B Testing Statistics: Why Statistics Matter in Experimentation

Convert

A Quick Guide to Statistics and A/B Testing: The Terms You Need To Know. It is nearly impossible to conduct a reasonable A/B testing experiment without having a grip on statistics. You have a control variant and an alternative variant.

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Integrations A/B Testing: How to Ace Experimentation Using Integrations

Convert

Helping our users get started with Convert and ensuring they get the best customer experience from our fantastic features is a huge part of what I do. When you integrate Convert (or any other A/B testing tool) with a third-party tool, you can push your A/B experience data into that tool.

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A/B Testing: A Guide You’ll Want to Bookmark

Convert

A/B testing is a MUST for any growth-driven organization. If you have an online property as one or more of your customers’ touchpoints, you want to make it a well oiled-machine that converts the greatest amount of visitors with the least amount of effort.

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Why CMO’s Need To Be More Involved in Ecommerce

Buzz Marketing for Technology

Posted in Commerce Conversion Optimization Customer Experience eCommerce Leadership Online Testing Optimization Personalization Testing. billion spent online this past holiday season has taught retailers anything, it’s that capturing customers—and their dollars—online is crucial. But online is a big place. Whether online novices or experts, business leaders crave insight on how to accomplish this. Data is crucial to online retail.

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How to Buy an A/B Testing Tool in 2021

Convert

Do you know there are over 50 A/B testing tools on the market? With so many A/B testing tools around, how do you know which one to choose? The best A/B testing software isn’t necessarily the most expensive or the most popular.

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How to Track Ecommerce Conversions Across Domains, Devices & Browsers When Running an A/B Test?

Convert

Customers today use a variety of touchpoints to complete ecommerce purchases. As a result of this trend, an increasing number of conversion funnels stretch across multiple domains, devices, and web browsers. Why Is Cross-Domain Tracking an Important Concept in A/B Testing?

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11 A/B Testing Platforms That Integrate Well With Shopify (+ 8 Key Things That Make a Tool Perfect for Shopify A/B Testing)

Convert

Are you looking to grow your ecommerce business? By A/B testing elements of your Shopify site so that they convert better, you can make every visitor far more valuable. But how do you get started with A/B testing and which platform integrates well with Shopify?

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26 A/B Testing Examples to Inspire Your Next Test

Convert

In your journey into A/B testing , you’ve probably come face-to-face with this popular 2004 quote by Jeff Bezos: If you double the number of experiments you do per year, you’re going to double your inventiveness. How to Extract Maximum Insights From an A/B Testing Example.

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Email Marketing for eCommerce: 7 EASY Tips for Success

Optinmonster

Are you learning email marketing for eCommerce but not sure how to make it successful? As an online store owner, growing your email list can be tough. That’s why, today, we’re going to teach you everything about eCommerce email marketing. Powerful A/B testing.

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7 Proven Ways to Reduce Shopping Cart Abandonment (UPDATED)

Optinmonster

Shopping cart abandonment is one of the biggest problems online business owners face. But before we get started, let’s look at what shopping cart abandonment is and why it’s a problem you need to take seriously. That’s a lot of missed opportunities and lost revenue.

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16 A/B Testing Experts You HAVE to Follow to Get Ahead in 2022

Convert

You know this—that’s why you’re checking out this list of top A/B testing influencers to follow. You want to know whose shoulders you can stand on to activate more genius in your A/B testing journey. A/B testing is a powerful tool in the arsenal of any marketer.

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Top CRO Companies: 27 A/B Testing & CRO Agencies for Brands Looking to Thrive with Experimentation

Convert

Are you looking to hire a CRO or A/B testing agency, but want to find one that offers maybe just a little bit more than the usual CRO services? Perhaps you have some unique needs or goals so you’re looking for a company that feels more like a partnership?

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Step by Step Guide to A/B Testing Shopify Themes (Using Convert Experiences)

Convert

As a Shopify business owner, finding the right theme is tough. ??A A lot of time and energy goes into setting up a successful ecommerce store. Well, what if there was a way to pick more than one theme ? Create a Convert Split URL Test.

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12 Fantastically Diverse Newsletters in the A/B Testing Space: Micro Hits of The Best in the Industry, Delivered to Your Inbox

Convert

Have you seen our A/B testing experts and CRO influencers posts? Our guides showed you which experts to follow to stay on top of the latest A/B testing insights, ideas, and knowledge that work. We have a better ‘newsletter reading strategy’ that we use for this.

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9 Ecommerce Marketing Strategies to Explode Your Sales

Optinmonster

Are you looking for the BEST eCommerce marketing strategies to generate new leads and drive more sales? Digital marketing can be one of the toughest aspects of running an online business. 9 Ecommerce Marketing Strategies. 5) Run an Online Contest. 7) Start a Blog.

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How to Present Shopify Metrics in an A/B Testing Report to Provide Clear Value

Convert

Creating a stellar Shopify A/B test report has two main facets—choosing the right metrics and knowing how to present them. Go read: The Complete Step by Step Guide to (Thoroughly) Understanding & Using A/B Testing Metrics. But I look at it as a guardrail metric.

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3 Reasons Online Customers Never Return

Buzz Marketing for Technology

It doesn’t take a record-breaking holiday shopping season to realize that most online shoppers are vulnerable to the advances of competing online retailers. But when it comes to a decline in return customers, blaming a lack of customer loyalty on the competition is the easy way out. And from there, put a plan in place for increasing customer loyalty. There are many reasons customers will only buy from a site once. Posted in Personalization.

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Top A/B Testing Tools to Optimize Your Conversion Rates in 2021

Convert

The right A/B testing software can help you generate more leads and sales and maximize the potential of your landing pages. With so many A/B testing tools on the market, how can you pick the best platform that suits your A/B testing program? It’s a win/win.

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Bayesian Statistics: An A/B Tester’s Quick and Hype-Free Primer

Convert

How confident are you in your ability to interpret the results provided by your A/B testing tool? Say, you’re using a tool built on Bayesian statistics, and it told you “B” has a 70% chance of beating “A” so “B” is the winner.

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16 Ways to Optimize Your Website with Convert’s Newest A/B Testing Solution, Deploy

Convert

Meet Convert Deploy , our newest tool that makes A/B testing approachable and user-friendly, even for those without any technical expertise. Deploy is an A/B testing solution that allows you to easily update your website without writing any code.

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How to Improve E-Commerce Landing Pages with Paid Ads Data

Single Grain

Paid advertising plays a vital role in e-commerce success. When it comes to getting eyes on your website’s landing pages, few marketing channels offer results as fast and at such a reasonable initial investment. The Importance of A/B Testing in E-Commerce.

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How to Choose a Privacy Compliant A/B Testing Tool (Our Guide for German Optimizers)

Convert

A/B testing companies are now taking extra measures to comply with these new rules. The following guide will walk you through each of the data privacy laws in Germany, so you can make the most informed decision when selecting an A/B testing tool.

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How to Enable Enhanced eCommerce Tracking in WooCommerce

Optinmonster

Do you want deeper insights into your eCommerce performance in Google Analytics? With Google Analytics, you can enable Enhanced eCommerce tracking to get more valuable data from your online store. What’s the Difference Between Standard and Enhanced eCommerce Tracking?

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42 Conversion Rate Optimization and A/B Testing Stats For 2021

Convert

We’ve curated, vetted, and organized the most up-to-date A/B testing stats below. As can be expected, last year was a unique time for digital businesses and CRO. Some websites saw a burst in traffic from visitors at home, while other industries completely shut down.

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B2B Marketers Should Stop A/B Testing in 2018

FunnelEnvy

Several years ago I was hired to help fix some serious website conversion issues for a B2B SaaS client. A year earlier the client had redesigned their website pricing page and quickly noticed a significant drop in conversions. The pricing page itself was quite standard; there were several graduating plan tiers with some self-service options and a sales contact form for the enterprise plans. Before coming to us, they accelerated A/B testing on the page.

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A Primer on Statistical Significance in A/B Testing (And The Biggest Misconceptions Around It)

Convert

Is your A/B test taking too long to hit 95% statistical significance? There’s a clear winner in front of me, and time is running out. For your A/B test to give you the real answers you’re looking for, you’re going to need to flex some stats muscles.

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A Primer on Statistical Significance in A/B Testing (And The Biggest Misconceptions Around It)?

Convert

Is your A/B test taking too long to hit 95% statistical significance? There’s a clear winner in front of me, and time is running out. For your A/B test to give you the real answers you’re looking for, you’re going to need to flex some stats muscles.

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What Is A Data Management Platform (DMP) in A/B Testing?

Convert

What Is a Data Management Platform (or DMP)? A data management platform (DMP) is a critical tool for any business looking to improve its marketing efforts. Simply put, a DMP is a martech tool that collects data about a person’s interactions with a brand.

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How to Automate Your Black Friday Marketing

Sharpspring

Each year, online figures for Black Friday indicate continued substantial growth. In 2018, online sales reached new levels , and with more Internet users coming online in 2019, this year’s figures will likely be even higher. Research by Shopify showed that 66% of sales over the Black Friday and Cyber Monday period came from a mobile device. How Do I Prepare for Black Friday eCommerce? Using Automation in a Black Friday Marketing Strategy. Use A/B testing.

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eCommerce Advertising – Best Practices and Examples

Mailmunch

A massive 1.8 billion people bought goods online in 2018. And since then, that number has only gone and grown, with online sales expected to reach up to a staggering $4.8 So what can you do to give your online advertising the extra push and get your products noticed?

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WooCommerce vs. Magento: Which Is Best for eCommerce?

Optinmonster

Are you starting an eCommerce store and having difficulty deciding between WooCommerce vs. Magento? Both platforms have gained popularity over the last few years as excellent eCommerce solutions that anyone can use to sell products online.

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The Ultimate Guide to Using Goals in A/B Testing (And How Convert Aces Goals)

Convert

Whether in life or A/B testing… without goals, we keep spinning our wheels and never reach the destination. A goal represents a completed activity, called a conversion, that contributes to the success of your business. Ecommerce. Visit a Page.

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How to Find the Best Selling Angles For Your Shopify Store Products (With Data & A/B Testing)

Convert

Over 100 years of professional branding and optimization experience – in a 17 minute read. At a time when MP3 players weren’t designed for ease of use and had little storage space, the iPod was an instant hit. Dan Nelken , author of “ A Self Help Guide for Copywriters.

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How to Choose an A/B Testing Tool in 2023

Convert

Did you know there are over 50 A/B testing tools on the market? Consider what kind of optimization challenges you face on the regular – the best A/B testing software for you should match your needs and budget. Tools are but a very small piece of your optimization puzzle.

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Using Meta-Analysis to A/B Test a New Layout or Theme Across Multiple Products or Websites

Convert

If you’re an eCommerce brand, sooner or later, you’re likely going to come across this scenario: Experimenting with a new layout or website theme that applies across different products or websites. It turns out, there is a way, it’s a technique called Meta-Analysis.

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9 Ways to Optimize Your eCommerce Store’s Conversion Rate

Mailmunch

There’s a lot that goes into setting up an eCommerce store. This is where optimizing your eCommerce store comes in. . Let’s take a look at them. You could do this by adding a QR code to every package you ship out. Ask a question in your headline.

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What is Post-Segmentation in A/B Testing? And 5 Tips for Using Advanced Post-Segmentation to Get More Out of Your Experiment Reports

Convert

Segmentation goes beyond the scope of what traditional A/B testing can do, allowing you to better understand your audience, by segmenting them into specific target groups. Recently, I had a troubleshooting call with a Convert customer for a large multinational retail chain.