SmartBug Media

FEBRUARY 1, 2021

Launching a new website isn’t the end of the design process. Make sure you’re avoiding these common web design mistakes marketing departments commit after revamping their websites. Web Design Mistake #1: Thinking, “Analytics? Click-through rates and page views. Web Design Mistake #2: Leaving Loose Ends.

Design 84

Design Paid Search Agency Landing Pages Marketing Analytics Tools 84

SmartBug Media

OCTOBER 28, 2019

Landing pages form the backbone of any PPC campaign. All the keywords, ad copy, and targeting in your PPC account are instrumental in getting visitors to your landing page, but are you keeping visitors engaged? PPC Landing Page Best Practices. Establish Landing Page Goals.

Landing Pages 56

Landing Pages PPC Optimization Conversion Rate 56

SendX

JULY 29, 2021

You need attention-grabbing titles on both channels, whether you’re trying to get users to open an email or click on a page. A webpage that delivers customer value often leads to the user visiting additional pages. Some web pages share a similar purpose with emails since you want to get users to take action or make a purchase.

Email Marketing 198

Email Marketing SEO Work Management Marketing Management 198

FunnelEnvy

FEBRUARY 19, 2024

High-converting landing pages are strategic assets that transform curious visitors into engaged users and paying customers. Imagine a visitor landing on your website after clicking on a targeted ad. Their initial impression, shaped by your B2B SaaS landing pages, determines whether they become a lead or bounce away.

Landing Pages 62

Landing Pages Top of Funnel Practices Demand 62

Webbiquity

MAY 6, 2013

With all of the hype surrounding inbound and content marketing, it’s easy to underrate the continued importance of pay-per-click (PPC) advertising, a.k.a. You decide which keywords, and how many, you’d like to show up on page one for, including popular phrases for which it may be very difficult to rank organically.

PPC 100

PPC Paid Search Agency Adwords Tips 100

Envy

SEPTEMBER 30, 2022

A common mistake many B2B marketers fall into is not placing enough emphasis on ‘thank you pages’. What is a thank you page? A Thank You page is a page that aims to keep your audience engaged after they’ve completed a certain action. 3 reasons why thank you pages are essential for B2B marketing.

B2B Marketing 118

B2B Marketing B2B Top of Funnel Planning 118

Valasys

JANUARY 23, 2023

Small businesses may boost their internet visibility with pay-per-click (PPC) advertising. PPC in advertising is ideal for small businesses looking to maximize their advertising spend. However, you will need to learn its ins and outs to keep costs down while using the PPC model. What’s PPC Advertising?

Small Business Marketing 40

Small Business Marketing PPC Paid Search Agency Lead Ranking 40

LeadSquared

OCTOBER 25, 2016

Why is PPC advertising so popular? PPC, on the other hand, is one of the easiest and quickest ways to put advertisements in front of targeted audiences searching about something related to your business. Here’s what you need to know about PPC Advertising for Beginners. How PPC Advertising Works. Proper Targeting.

PPC 52

PPC Advertisements Advertising Landing Pages 52

Hubspot

MARCH 20, 2015

When it comes to designing landing pages, there is a difficult balance to achieve between making data-driven decisions and using your intuition. Rather than making guesses or assumptions to fuel your landing page’s performance, your success is dependent on trial-and-error. How about a combination of both.

Landing Pages 28

Landing Pages Lead Scoring Lead Ranking Top of Funnel 28

SmartBug Media

MARCH 19, 2021

New articles are posted daily on topics such as inbound marketing, creative design, marketing strategy, paid media, PR, sales enablement, and web development—providing a valuable resource for any B2B marketer. The Ultimate Landing Page Checklist: 5 Must-Have Elements. The Ultimate Landing Page Checklist: 5 Must-Have Elements.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Go Beyond SEO

AUGUST 16, 2018

Although PPC has been a very successful and profitable means of online marketing for a wide range of industries and business sizes, it can also be very costly and have zero results. Prior to beginning your first PPC campaign, here are a few things to help with your preparation: PPC Campaign Goals. Sufficient PPC Budget.

PPC 92

PPC Lead Ranking Advertising Agencies Adwords 92

The Point

JANUARY 25, 2012

Where do most paid search (PPC) campaigns succeed or fail? Though it’s typical for marketers to invest more time and legwork in the mechanics of search (keywords, bid strategy, campaign structure), I’d argue that the majority of PPC campaigns are won or lost at the close: the landing page. Not “learn more.”

Landing Pages 100

Landing Pages PPC Paid Search Agency Tips 100

Webbiquity

OCTOBER 15, 2019

But of course, you’re probably not skilled at every aspect of marketing—writing, video production, graphic design, email marketing, pay per click (PPC) advertising, SEO, PR, influencer marketing, etc.—so Effective marketing for a startup company is all about focus. That’s human nature. Here are three key steps.

Startups 216

Startups Planning Ideal Customer Profiles Marketing Analytics Tools 216

Unbounce

NOVEMBER 18, 2021

For small or one-person marketing teams, it’s never been more challenging to juggle SEO, PPC, leads, sales, sign-ups, community building, social media, website management, and on and on… (Deep breaths, this is just a blog—not another to-do list.). “We just don’t have the time or the resources to do X, Y, and Z!”. Sounds familiar?

Paid Content 143

Paid Content Marketing AI Landing Pages Personalization 143

ClearVoice

MARCH 5, 2021

Conversions might be clicking a phone number to call you, filling out a contact form, making a purchase, downloading an asset, clicking to email you, spending a specific amount of time on a page, or watching a video. Good PPC conversion rates. Try these tactics to improve your PPC conversion rates: Rewrite your ad copy.

Conversion Rate 64

Conversion Rate Conversion Landing Pages PPC 64

Unbounce

JULY 23, 2020

We wanted to know about your plans when it comes to running a high-converting campaign—as well as the role played by landing pages in supporting your post-click strategy. Together with the findings from the report itself, these numbers provide a behind-the-scenes view of what other marketers think when it comes to their landing pages.

Landing Pages 145

Landing Pages Marketing AI Planning Paid Search Agency 145

Unbounce

FEBRUARY 4, 2019

Case in point, check out this graph from our Page Speed Report. Case in point, check out this graph from our Page Speed Report. It shows what nearly 400 marketers say their top priorities are for 2019: Source: The 2019 Page Speed Report. Google keeps signaling this is the year of page speed , after all. HailGoogle).

Lead Scoring 111

Lead Scoring Lead Ranking Landing Pages Mobile Marketing 111

Go Beyond SEO

AUGUST 16, 2018

Although PPC has been a very successful and profitable means of online marketing for a wide range of industries and business sizes, it can also be very costly and have zero results. Prior to beginning your first PPC campaign, here are a few things to help with your preparation: PPC Campaign Goals. Sufficient PPC Budget.

PPC 68

PPC Lead Ranking Adwords Advertising Agencies 68

Hubspot

SEPTEMBER 30, 2020

It also helps to have dedicated landing pages, sales pages, splash pages, and lead capture forms. It's a full suite sales and website funnel building tool, primarily predicated on landing pages and basic marketing automation functionality. Some of ClickFunnels features include: Landing pages.

Marketing Automation Services 101

Marketing Automation Services Paid Search Agency Work Management Landing Pages 101

Webbiquity

APRIL 14, 2010

Discover beautiful site designs inspired by nature, mind-blowing microsites, and beautiful icon sets. Find out how to make landing pages work harder and increase conversion rates. Learn which attributes to double-check before launching a new site, mortal web design sins to avoid, and how to create a custom 404 error page.

Landing Pages 100

Landing Pages Design Microsite Tips 100

Go Beyond SEO

AUGUST 16, 2018

Although PPC has been a very successful and profitable means of online marketing for a wide range of industries and business sizes, it can also be very costly and have zero results. Prior to beginning your first PPC campaign, here are a few things to help with your preparation: PPC Campaign Goals. Sufficient PPC Budget.

PPC 60

PPC Lead Ranking Adwords Advertising Agencies 60

QuanticMind

SEPTEMBER 21, 2018

PPC advertising, when managed well, can be one of the most cost-effective tools for reaching your audience. However, with all of the advantages PPC advertising provides, it is easy to allow budgets to bloat out of control. And often, PPC advertisers worry about whether they are getting enough for their money.

Advertising ROI 40

Advertising ROI PPC ROI Advertisements 40

Optinmonster

MARCH 21, 2024

Google Ads retargeting, often interchangeably referred to as Google Ads remarketing, is a sophisticated tool designed to re-engage users who have previously interacted with your website or mobile app. The Role of Cookies and Tracking The technical backbone of retargeting is built on cookies and tracking codes.

Paid Search Agency 93

Paid Search Agency Ads Google Marketing Analytics Tools 93

seo.co

FEBRUARY 10, 2022

It’s a good number to know, for sure, but there’s one major problem with it: it doesn’t tell you how good those leads are. Working with five great bottom-of-the-funnel leads is better–and will result in more revenue–than 100 irrelevant or uninterested leads from some tangential whitepaper download on your website. Let’s dive in.

Paid Content 97

Paid Content Top of Funnel Sales Qualified Leads Lead Ranking 97

Unbounce

MAY 8, 2019

By offering landing page and conversion optimization services, you can create wicked new growth opportunities for both you and your clients. According to Jonathan Nacchache of Montreal’s Webistry , offering landing page services let them accelerate client success: It was a very natural decision that was born out of necessity.

Landing Pages 111

Landing Pages Paid Search Agency Advertising Agencies Marketing Automation Services 111

Optinmonster

MARCH 8, 2021

Most people think that Facebook advertising works just like any other kind of advertising: you have a product or a service, you post an ad, and you make sales. But that’s not really the way Facebook ads work. Facebook is a social platform first. That means people don’t typically jump on the platform looking for advertisements.

Paid Search Agency 124

Paid Search Agency Facebook Optimization Ads 124

Optinmonster

MAY 18, 2020

The marketing world is full of acronyms: ROI, ROAS, PPC, CPA, along with about a hundred more. EPC affiliate marketing is, typically, run through pay-per-click (PPC) ads. One of the most important, at least for affiliate marketers, is EPC. That’s “earnings per click.” It concretely indicates your earnings potential.

Cost Per Click 125

Cost Per Click CPC Advertising Agencies Landing Pages 125

GreenRope

DECEMBER 15, 2021

Selected channels (Social media, PPC, blog content, etc.). Website & Landing pages. Use social media, content, outreach, and PPC to drive traffic to increase awareness. That being said, a roadmap highlighting key goals and strategies can guide your company to overall growth and success in the New Year. Advertising.

Marketing Strategy 52

Marketing Strategy Marketing & Strategy Webinar Metrics Planning 52

Directive Agency

APRIL 15, 2022

Too often, companies can get stuck in a sort of tunnel vision, focusing only on one digital marketing solution for their business, either SEO or PPC. In addition, we will focus on integration opportunities and the advantages of combining a company’s efforts at SEO and PPC. Two Sides of the Same Digital Marketing Coin. What is SEO?

Paid Content 52

Paid Content Work Management SEO Paid Search Agency 52

GreenRope

OCTOBER 7, 2021

You can use the promotion to attract leads with PPC, social media, or PR strategies. Every year, the population starts to kick up their heels around Halloween and the fun doesn't stop until we all collapse into a deep post-holiday sleep after New Years' But for the business world, holiday preparations start a little earlier.

Tips 52

Tips Work Management Marketing Management Landing Pages 52

Unbounce

APRIL 10, 2019

Simplify Your Design. Similarly, you should simplify your customer experiences by keeping your website design and layout simple. Your site design can deliver better conversions because, according to BigCommerce , it’s the critical factor influencing the buying decisions of 76% of B2B buyers. I don’t blame them, of course.

Optimization 111

Optimization Conversion Practices Lead Scoring 111

Envy

MARCH 4, 2021

For all the leads that land at your door, few are ready to purchase immediately, and many will never convert at all. A workflow nurturing a PPC lead detailing emails sent and time lags. Every funnel can have leaks (leads exiting the sales process , such as leaving a page before submitting contact details). Company size.

Lead Nurturing 109

Lead Nurturing Sales Management Lead Scoring Lead Ranking 109

Envy

SEPTEMBER 11, 2019

If you are interested in how much you need to invest in your PPC budget and what kind of return you can expect, you should check out our shiny new Cyber Security Marketing Campaign Benchmarks Report. We've done years of banner ad A/B testing with our clients and discovered what works and what doesn't. Keep text and images simple.

Linkedin 87

Linkedin Lead Ranking Cost per Lead Marketing Qualified Leads 87

Outbrain

MARCH 4, 2020

This whole process involves optimizing your pay-per-click ads (PPC), landing pages, and even your website design for the benefit of your customers (and of course, your business). Here are a few pros for running a PPC: Quickly generate traffic to your website. PPC is the best way to have measurable results.

Paid Search Agency 49

Paid Search Agency Conversion Rate Marketing Budget Optimization 49

Velocity Partners

FEBRUARY 20, 2024

These are designed to guide these initial conversations and extract the specific information we need to shape our upcoming strategy. If you haven’t come across it yet, it’s an insightful framework that challenges the outdated strategies we B2B marketers have relied on to spur growth over the last decade. Things are about to get real.

Paid Content 78

Paid Content Paid Search Agency Lead Ranking Planning 78

Convert

APRIL 19, 2021

You’re running an A/B test on your site and you are in a dilemma around audience targeting and segmentation. Of course in all A/B tests, there is an opportunity cost involved. Basically, you are betting on one of your page versions being significantly poorer in terms of driving desired actions than the other.

Traffic 52

Traffic Paid Search Agency Lead Scoring Lead Ranking 52

Directive Agency

OCTOBER 11, 2019

With consumers making purchasing decisions online, one of the most critical factors that affect where they buy from is their PPC landing page experience. This is due to the psychology behind the offer, messaging, and overall design of the page. Below are 15 different examples of highly-effective PPC landing pages.

Landing Pages 55

Landing Pages Ideal Customer Profiles PPC Top of Funnel 55