DemandBase

MARCH 19, 2019

You have to have dedication and passion to change the world” @Demandbase #ABMSummit #abm #marketing pic.twitter.com/cWrDuwrDmn. Awesome @Demandbase #ABMSummit // thanks for letting me be a part of this no pressure at all. Thanks for makin it real today at @Demandbase #ABMSummit pic.twitter.com/JeJIGEzbWr. They packed the house.

Account Based Marketing 66

Account Based Marketing ABM DemandBase Marketing AI 66

Engagio

JULY 29, 2021

Digital B2B marketing is complex, no one would deny you that, but there are a lot of companies that are making it harder for themselves than it needs to be. They either undo their own efforts or put all their resources into dead-end methods, both affecting their potential results and giving them the impression that it “doesn’t work.”.

B2B Marketing 133

B2B Marketing Marketing & Strategy Marketing Strategy B2B 133

ClickZ

OCTOBER 9, 2020

In fact, according to a Demandbase survey , by 2019, 84 percent of marketing and sales professionals were either already using AI as part of their business operations or were in various stages of planning and implementing their AI strategies. AI: From hype to a rethink. Simply put, AI could not function as a black box.

Marketing AI 145

Marketing AI Planning DemandBase Trust Marketing 145

DemandBase

MAY 17, 2019

The official theme of the conference, “Together: Achieving High Performance by Aligning the B-to-B Revenue Engine”, illustrates just how important it is to be able to connect data across the entire marketing and sales tech stack in order to take action, measure performance, and make decisions about how to be more efficient and effective.

Account Based Marketing 40

Account Based Marketing DemandBase B to B ABM 40

DemandBase

SEPTEMBER 19, 2019

For eight weeks this summer, I was lucky enough to work on the Demandbase marketing team as an intern. I’m happy to say my time at Demandbase far exceeded my expectations. Want a sneak peak into the life of a Demandbase marketing intern? Employee B: Yeah I know… it’s almost like they are acting as one conjoined team?

Account Based Marketing 40

Account Based Marketing DemandBase ABM Marketing & Strategy 40

Kabbage

NOVEMBER 9, 2016

Content is everywhere these days. For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. That’s exactly why we share a list of the top marketing blogs each year.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Kabbage

NOVEMBER 9, 2016

Content is everywhere these days. For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. That’s exactly why we share a list of the top marketing blogs each year.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Hubspot

DECEMBER 23, 2022

Effective sales prospecting is a multistep process that requires systematic prospect discovery, qualification, and outreach. In this post, you’ll learn the 19 best sales prospecting tools to help you engage with your ideal prospects. But first, we’ll dive into the benefits sales prospecting tools have for your organization. Choosing the Right Tools.

Enterprise Management 72

Enterprise Management Ideal Customer Profiles Work Management Marketing Management 72

DemandBase

OCTOBER 2, 2018

While b-to-b marketing leaders have evolved, many of the teams and roles in their organizations creating areas of specialization and centers of excellence for areas such as content, portfolio marketing and communications have overlooked field marketing. SiriusDecisions. But, in many organizations, that may not be saying much.

Account Based Marketing 40

Account Based Marketing DemandBase Planning Paid Search Agency 40

DemandBase

MARCH 5, 2019

Account B remains the same). Now, you’re feeling the pressure to scale. You need to level up. If this sounds familiar, then it’s time to strap in. You’re ready for ABM 2.0. You’re about to take a trip way out of your comfort zone, but if you pack a few tools and make a few investments – you’ll be ready. That was probably hard enough, right?

Account Based Marketing 106

Account Based Marketing ABM Advertising Agencies DemandBase 106

Engagio

OCTOBER 30, 2023

Companies are struggling to figure out how and where to use it best, and are wondering how to quantify the impact it will have. Is it a productivity powerhouse, or does it carry the risk of diminishing human skill? Recent studies are starting to provide us a nuanced answer: it’s both. more tasks while doing it 25.1%

Marketing AI 62

Marketing AI Product Account Based Marketing Marketing Analytics Tools 62

Digital B2B Marketing

JANUARY 22, 2013

Providers like Madison Logic, Demandbase and D&B are worth watching in the B2B marketing space as well. Providers like Madison Logic, Demandbase and D&B are worth watching in the B2B marketing space as well. Data is reinventing the online advertising market. Glad you asked. If so, you have a problem on your hands.

DemandBase 100

DemandBase Banner Ads Banners Landing Pages 100

Online Marketing Institute

JULY 31, 2009

Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) I’m sure I forgot a few.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

ViewPoint

JANUARY 26, 2012

Outbound telemarketing The telephone is the Swiss Army knife in the B-to-B marketer’s backpack: a flexible, personal, dependable resource with infinite applications. The DMA’s 2010 Response Rate Report reported a healthy 1.68% response rate to B-to-B prospecting letter mail and 2.18% to its cheaper cousin, postcard mail.

B to B 120

B to B netFactor Media SEM 120

chiefmartech

NOVEMBER 8, 2022

Asher is the co-founder of Partnership Leaders , a community of 1,000+ SaaS partnership executives (he’s also VP GTM at Demandbase). tl;dr — The State of Partner Ops and Programs is a “must read” report for martech. But as you know, success with martech is 10% technology and 90% people, process, and strategy.

Advertising Agencies 68

Advertising Agencies Marketing Analytics Tools Enterprise Management Work Management 68

Top Rank Marketing

AUGUST 14, 2023

As the saying goes, the B’s in B2B are people too and all that comes with being human including emotions. There’s a lot to be excited about in B2B Marketing today including the latest trend of Generative AI and its impact on everything from ideation to performance optimization. It is creativity and data, human and technology.

B2B 94

B2B Advertising Agencies Paid Search Agency Co-Registration 94

Customer Experience Matrix

MARCH 26, 2015

For B2B marketers, this has happened mostly through Demandbase and what was formerly Bizo (now part of LinkedIn). Nor does it address the challenges that users face in making sense of it all. And Lenovo uses just only two of Adobe’s eight solutions. And Lenovo uses just only two of Adobe’s eight solutions.

Paid Search Agency 120

Paid Search Agency Display Enterprise Management Marketing Automation Services 120

Lattice

JANUARY 6, 2016

High Leads (ex: B) = Call within 3 days and keep trying at least 4 times to connect. 7 Predictive Marketing Ideas. Now that you have a predictive score for your leads you probably have plans to adjust the way your sales team follows up with leads. But have you thought about how you might use the score in your marketing programs as well?

Lead Scoring 100

Lead Scoring Lead Ranking Planning DemandBase 100

Biznology

DECEMBER 5, 2014

Some B2B marketers know exactly what accounts are in their target market. What a luxury! These marketers can eliminate the old “spray and pray,” and focus all their attention and investment in a finite universe of prospects and current customers. It’s almost like mass customized selling, with maximum coverage and minimal waste.

B to B 80

B to B Banner Ads Banners Paid Search Agency 80

PathFactory

MAY 20, 2022

The first part of this – insight for sales and marketing – is being called Revenue Intelligence and it’s why every martech vendor out there is getting them some of it ASAP (if they don’t have it already) – e.g. Salesforce, Oracle, the ABM vendors as it were (6sense, Demandbase, etc.), Everyone needs a bit of validation occasionally, right?

Top of Funnel 52

Top of Funnel Enterprise Management Work Management Marketing Management 52

NuSpark Consulting

JANUARY 12, 2012

I was joined by Anna Talerico from Ion Interactive, Chris Goward from Wider Funnel, Justin England from ReachForce, Greg Ott from Demandbase, and Bob Leonard from acSellerant. How to implement A/B tests and what factors to consider. The content and design elements of a landing page that drives conversions.

Landing Pages 100

Landing Pages Conversion Rate Conversion Optimization 100

SmartBug Media

MARCH 19, 2021

If you’re an inbound marketer in the B2B space, you understand how much time and energy goes into planning and executing your marketing campaigns. The challenge, though, is sifting through all the amazing resources out there to find the ones that will make the biggest impact. To help, I’ve compiled a list of 50 (that’s right, 50!) SmartBug Media®.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Vidyard

OCTOBER 9, 2014

There’s a good chance that the best message for Audience A isn’t the best message for Audience B. And that’s where targeted content comes in, or so says Avanish Sahai, Chief Product Officer at Demandbase. 65-90% of the buying process happens before a prospect even raises their hand. Before they request a demo.

Account Based Marketing 53

Account Based Marketing B2B Marketing Microsite DemandBase 53

Martech

MARCH 10, 2022

This focuses on targeting top potential customers and uses both marketing and sales initiatives to capture the prospect’s interest and nurture them through the buying journey. Here’s a guide on how to do that. As many e-commerce businesses experienced firsthand, COVID-19 caused a boom in online shopping. And that’s where ABM comes in.

Account Based Marketing 101

Account Based Marketing Ideal Customer Profiles Enterprise Management Work Management 101

Valasys

JUNE 10, 2019

Approaches towards Account-Based Analytics: The ABM funnel can be divided into two parts based on (a) Customer acquisition (new business) & (b) expansion (customer marketing). According to SiriusDecisions, 92% of B2B marketers, globally, consider ABM extremely or very important to their overall marketing efforts.

Account Based Marketing 60

Account Based Marketing Top of Funnel ABM Marketing Report 60

FunnelEnvy

MARCH 16, 2020

That may be based on specific named accounts or company size, industry or other related firmographic attributes. Much of the traffic coming to the website is of course, “anonymous” meaning that they haven’t shared any contact information. A word of caution is warranted here, however. Beware Vanity Experiences. Firmographic Vendor Considerations.

Traffic 57

Traffic Effectiveness Marketing Websites Personalization 57

NuSpark Consulting

APRIL 13, 2012

In the old days, we had a phone. And a fax machine. If you were in marketing, you had media kits and circulations statements. Rate cards were actual cards. Flow charts were designed on paper with markers and rulers. Budgets determined using Texas Instruments’ calculators. Then computers came. Wordperfect and Lotus123. Digital Audience Research.

Paid Content 100

Paid Content Top of Funnel Marketing Funnels Lead Generation 100

Webbiquity

JUNE 17, 2014

Everything We Thought We Knew About B-to-B Marketing Is Wrong by Forbes. Much has been written about how the internet in general, and the explosion of content marketing in particular, has changed the nature of b2b marketing. In less than a generation, information has gone from being scarce to overabundant.

Sales Management 100

Sales Management Work Management Marketing Management B2B Marketing 100

ANNUITAS

MARCH 11, 2014

In their recent white paper called The Marketing Technologist – A New Role For The Modern B2B Marketing Organization marketing technology personalization platform Demandbase makes a good case as to why the marketing technology stack needs to be owned by marketers. Should the marketing technology stack be led across the business?

Work Management 100

Work Management Marketing Management CMS Development Planning 100

Adobe Experience Cloud Blog

SEPTEMBER 16, 2012

Music Meets Tech , 6:00pm+, B Restaurant & Bar (720 Howard Street). Demandbase Keynote Screening , 9:00am – 11:30am, 301 Howard St. Demandbase Keynote Screening , 9:00am – 11:30am, 301 Howard St. Tableu , 5:00pm – 7:00pm, 111 Minna Gallery (Put in Daytime, b/c there are featured speakers). Appirio Party App.

InsideView 48

InsideView Marketo DemandBase Class 48

Engagio

MARCH 20, 2024

Acting as an extension of your team, Demandbase will review specific messaging strategies for each of your stages. Are your B2B advertising campaigns reaching the right people at the right accounts to drive your ROI? How can you get there? You need adtech actually designed and built with B2B in mind.

Advertising Agencies 71

Advertising Agencies Ideal Customer Profiles Account Based Marketing ABM 71

Adobe Experience Cloud Blog

NOVEMBER 13, 2009

They include: Jigsaw, Hoovers, Pivotlink, On24, Demandbase, and Marketo. You can gra b the badge for the party here. . Are you a B2B Marketer planning to be in the San Francisco Bay area next week? If so, on Thursday night you will want to attend what is going to go to be remembered as the Marketing Party of 2009 ! Awesome Hosts!

Jigsaw 48

Jigsaw B2B Marketing Planning DemandBase 48

Engagio

JANUARY 25, 2024

Hey there my name is _, I’m a stranger and we haven’t met before, but if you give me a moment I can tell you something interesting about your business/brand B. I made/saw this and it made me think of you B. Linkedin Sales Navigator + Demandbase C. I don’t have one B. I think you make your own luck B. My brain D.

DemandBase 62

DemandBase Cold Calling Marketing Analytics Tools Content 62

Heinz Marketing

AUGUST 30, 2021

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. We cover a wide range of topics, with a focus on sales development and inside sales priorities. It works way better.

Ideal Customer Profiles 113

Ideal Customer Profiles Enterprise Management Work Management Cross-Selling 113

SmartBug Media

NOVEMBER 21, 2022

As you look to enrich your data, there are several technologies available, including: D&B Hoovers. Account-based marketing (ABM) requires you to use a multichannel approach and a wide array of marketing tactics to generate revenue, which means you'll also need multiple technologies to make it a success. Some common tools include: Revegy.

Account Based Marketing 105

Account Based Marketing Ideal Customer Profiles Marketing Automation Services ABM 105

Adobe Experience Cloud Blog

APRIL 22, 2009

Enquiro Research (as well as Google , Business.com , Covario , and Demandbase ) to perform new qualitative and quantitative research into the (often irrational) ways that businesses make complex purchases. Marketo recently worked with. Some of the highlights and my thoughts are below. As Enquiro writes, "All this is good, in fact, essential.

Purchase 48

Purchase Top of Funnel Work Management Buy 48

Golden Spiral

NOVEMBER 8, 2018

Many companies who approach Golden Spiral for website help feel like they’re in a fire drill. Their website isn’t very active and it’s been a couple of years since they’ve updated it. They need a new website and they need it now. We now say, “Maybe you need a new website. You’re leading with a tactic and not strategy. 01 Analytics.

Marketing Websites 48

Marketing Websites Paid Search Agency Marketing Automation Services Verticals 48