How to Audit your Email Campaigns for Better Results

Webbiquity

Are your your email campaigns effective? Perhaps it’s time to put your email marketing through an audit. Though it’s a somewhat time-consuming process, the insights you’ll gather after performing an audit are worth the effort. Here’s a step-by-step guide on how to conduct an email audit plus tips on how to improve your campaign results using your findings. What is an Email Marketing Audit? Email Design.

6 Surefire Strategies to Improve Your Bulk Email Campaign Performance

SendX

Yet email marketing, which can be rightfully considered to be the first form of online marketing, is still a dominant marketing channel. According to the Content Marketing Institute , 87% of B2B marketers say email is one of their top free organic content distribution channels.

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A/B Testing Pitfalls: How Marketers Can Avoid Costly Mistakes

Oracle

Because it gives you a way to determine whether your marketing audience prefers version A of something or version B, A/B testing is powerful. The truth is that A/B testing is only powerful if you do it right and avoid the many pitfalls that can undermine your testing. Here’s detailed advice on how to best accomplish all of that and avoid A/B testing’s many potential pitfalls: What to A/B Test.

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9 Things That Can Hurt Your Email Deliverability

Delivra

This article covers some common misconceptions that people have about deliverability and explains how to avoid them. . We know that protecting and improving your deliverability can feel overwhelming, especially with the constantly evolving technologies that surround email in general.

Email Deliverability Testing – Why, When and How to Test

ANNUITAS

Every marketer will tell you that testing is one of the most important aspects of a successful email program. There are so many tests to run – A/B testing, subject line testing, content testing, time of day testing, etc. The problem is that there is never enough time to run every test, and more often than not, most marketers don’t make the time to measure the success of the email. That is a mistake that can negatively impact revenue.

Swing For the Fence With These A/B Testing Tips

Outreach

I recently read Scott Leese’s book on successful sales mentality, “Addicted to the Process,” and the opening analogy struck my attention: A baseball player in a slump. When a player’s in a slump, they place extreme pressure on themselves… sounds like some sales reps out there. They need to hit a home run. These frantic changes don’t work, whether we’re talking about home runs or email campaigns. Concentrate on One Pitch at a Time.

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Top 10 Best Email Deliverability Software Systems for 2021

Valasys

Ever wonder how your emails got to the inbox? It is a known fact that email marketing has become the most effective form of marketing. But what if you don’t know how to improve your email deliverability rates? What are Email Marketing Software Systems?

Guide to Bulk Email Blasts (Best Practices That Work in 2020)

SendX

Let me tell you what you missed while you were busy segmenting but God of email marketing was sharing tips - you can send the same email to everyone and it won’t be a sin. via GIPHY Instead, it would just be called an email blast. Few characteristics of an email blast.

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What Are Your Metrics Saying About Your Email Campaigns?

Fathom

Email campaigns are a great way to reach your audience, whether it’s through monthly promotional messages or automated nurturing programs. Keep in mind, it’s important to set benchmarks for individual types of campaigns, rather than bunching all message reporting together. The following are a few examples of what a change in numbers might be saying about your email campaign and suggested fixes for the problem.

Announcing a Breakthrough in Email Deliverability Monitoring

eDataSource

eDataSource Announces Breakthrough in Email Deliverability Monitoring Technology innovation enhances tracking capabilities even as Google’s privacy concerns restrict data for third-party email apps. link] the leading provider of email deliverability solutions and performance insights, has announced a major technological breakthrough that will significantly and uniquely enhance its clients’ inbox monitoring and reporting capabilities.

Announcing a Breakthrough in Email Deliverability Monitoring

eDataSource

eDataSource Announces Breakthrough in Email Deliverability Monitoring Technology innovation enhances tracking capabilities even as Google’s privacy concerns restrict data for third-party email apps. link] the leading provider of email deliverability solutions and performance insights, has announced a major technological breakthrough that will significantly and uniquely enhance its clients’ inbox monitoring and reporting capabilities.

Top 20 Email Marketing Terminologies

SendX

In this post we’re going to look at several email marketing terminologies around the world of email marketing. Email is still one of the best performing marketing channels there is. Email marketing generates a whopping ROI of 4200%.

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Industry Spotlight: Email Marketing at Nonprofits

Litmus

Every industry does email marketing a little differently. Their organizations are usually driven primarily by donations, and therefore the end of the year is a key time period for them. As with other organizations, email marketing is critical for nonprofits. Nearly 79% of nonprofits say email marketing is important to the overall success of their organization. That has led to major challenges and only 44% of nonprofits saying their email program is successful.

Holistic Email Metrics Matrix: Are You Seeing the Whole Picture?

Litmus

Email analytics are powerful… and also dangerous. That’s why looking at email metrics holistically is important. Learn the four parts of the Holistic Email Metrics Matrix and what to track for each: Direct business impact. The danger of email analytics. Healthy email list.

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Wix Email Marketing Vs Mailchimp: Which Is Best For Your Business? [2020]

SendX

Source: Exabytes Digital Email marketing solutions help you develop, plan, and execute your email marketing campaigns. Millions of businesses use email marketing software as an easy and cost-effective way to reach a large number of customers. This is a tie.

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What’s Your Reputation? Time to Get Serious About Email Deliverability

The Mx Group

You’ve poured blood, sweat and tears into creating a killer email campaign. Your message is fine-tuned, your offer carefully crafted, and you’ve planned your A / B test for the subject lines. But all that hard work won’t pay off if your email never makes it to your intended target. Poor email deliverability is a serious issue that can undermine all the effort you put into an email campaign.

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3 Quick Takes: Email Best Practices for B2B Marketers

SWZD

3 Quick Takes: Email Best Practices for B2B Marketers. The week is winding down and you should already be scheduling your next email campaigns to leads and prospects. But before you push send, take a couple of minutes to make sure you follow these email best practices: Keep Your Data Clean. In order to learn from your content, your audience has to receive your email in the first place. That’s a good enough reason to focus on maximizing deliverability.

2 Truths and a Lie: High Email Bounce Rates and Sender Reputation

DiscoverOrg Sales

Email marketing is hard. Some might argue that B2B email marketing is harder today than it was 5 years ago or 10 years ago, but I would probably counter with “its always been hard.” There are so many factors that contribute to the success of an email program: whether it’s a one-off promotion, a regular nurture or subscription program, or a sequenced email drip over the course of month.There’s subject line , content, graphics. Why Emails Bounce.

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Innovating Ahead of The Curve: A Breakthrough for Inbox Tracking

eDataSource

The email industry is now within six weeks of losing access to consumer Gmail inbox data, which has been critical to marketers’ ability to track commercial email performance. The Gmail audience reflects a large share of email activity throughout the world, so maintaining visibility into Gmail activity is essential. As ISP’s look to engagement in making inbox placement decisions, the EVUN user experience provides a realistic view of inbox performance.

A Breakthrough for Inbox Tracking

eDataSource

The email industry is now within six weeks of losing access to consumer Gmail inbox data, which has been critical to marketers’ ability to track commercial email performance. The Gmail audience reflects a large share of email activity throughout the world, so maintaining visibility into Gmail activity is essential. As ISP’s look to engagement in making inbox placement decisions, the IntelliX AI Network™ user experience provides a realistic view of inbox performance.

10 Email Marketing Platforms To Grow Your Business

SendX

Writer and Podcaster David Perell, says that “Email Marketing is like plumbing. Lessons from running my business: 1) Email marketing is like plumbing. 3) There’s a direct correlation between how hard you work and how successful you are. So, we know that emails are here to stay.

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8 Tips to Reduce the Email Bounce Rate

SendX

Creating an authentic and relevant email campaign takes a lot of strategizing, experimenting, and testing. via GIPHY One of the greatest problems email marketers face is high email bounce rates. Fortunately, you have the power to control the email bounce rate.

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Best B2B Email Marketing Software for 2021

SendX

What is B2B email marketing? So B2B email marketing, basically is a specific category of email marketing strategy where your target audience are businesses and not individual customers. Why B2B email marketing? So, we know that emails are here to stay.

B2B Email Marketing: Best Practices and Essential Tips for 2022

DealSignal

According to HubSpot , 78% of marketers saw an increase in email engagement in 2021, and marketers who used segmented campaigns saw as much as a 760% increase in revenue. What Is B2B Email Marketing? Email Marketing for B2B Lead Generation. Send emails in batches.

20 Questions: Email Marketing

SendX

Emails have time and time again proven themselves to be the top way to communicate with both existing and potential customers. In a marketer’s quest to gather more attention, gain more engagement, and generate more clicks, it's inevitable that questions would come up. email marketing

Top 10 Mailchimp Alternatives in 2020 (In-Depth Analysis)

SendX

Mailchimp has been wooing marketers with their easy to use interface, beautiful templates for a long while. And not so long ago, it became more than just an email marketing software. It became a CRM platform. Mailchimp has a free plan which can help you get started.

Google's Push to Purge Your Low-Engagement Emails

Higher Logic

In the last few months, Google added a feature to users' Gmail accounts. It's meant to help you easily unsubscribe from emails, and it looks something like this: Recognize this image? But those of us in marketing, communications, sales, and membership are a little more concerned with what this unsubscribe notification means for future email strategy. The notification pops up if a user doesn’t open emails for one month from a designated "promotions" sender.

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100 Email Marketing Statistics: Ready Reference to Why Email is the King

SendX

Statistics that help you make the best-informed decision on why to go for email marketing The Case for Email Marketing As marketers, we often have to make complex choices, and are always faced with the challenge of backing our decisions with tonnes of research, facts and figures.

Tips & Tricks to Optimize your Emails

SendX

Email marketing is one of the most stable and effective ways for business owners to drive conversions and raise brand awareness. However, marketers have to remember that most of their competitors try to leverage the full potential of email marketing as well. What is Email Optimization?

8 Email Marketing Improvements to Make During Slow Periods

Oracle

When your business’s promotional email frequency is high during its peak season, chances are that your email program is almost exclusively focused on getting that next email out the door. Improve Email Production Workflow. Improve Email Design.

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What is PDCA? (and Why It Matters for Marketers)

Marketing Insider Group

They both came to the conclusion that validating your assumptions before acting on them was a good idea. PDCA (plan-do-check-act) was initially introduced as a quality control system in manufacturing during the 1940s in Japan. Kick off a new improvement project.

7 MailChimp Alternatives (Our Feedback After Trying Them Out)

SendX

So here, we share our in-depth feedback and comments on using the top alternatives to MailChimp: SendX Campaign Monitor ActiveCampaign AWeber ConvertKit Constant Contact Drip Our team went deep into MailChimp, and realised that in a lot of cases, it isn’t the right fit for a lot of businesses. Their support can be really bad, and their pricing can be a worrisome venture as your email list size grows. This is a major bummer for a lot of users!

Holiday Marketing Quarterly: Doing an Email Marketing Holiday Post-Mortem

Oracle

Email Deliverability Recoveries. Automated Email Optimization & Growth. Check out the full 14-page guide for details on each of those areas, but in this post we wanted to focus on that critical first step of doing a holiday post-mortem on your email marketing performance.

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100 Email Marketing Statistics: Ready Reference to Why Email is the King

SendX

Statistics that help you make the best-informed decision on why to go for email marketing The Case for Email Marketing As marketers, we often have to make complex choices, and are always faced with the challenge of backing our decisions with tonnes of research, facts and figures.

What is a bulk email blast?

SendX

Let me tell you what you missed while you were busy segmenting but God of email marketing was sharing tips - you can send the same email to everyone and it won’t be a sin. via GIPHY Instead, it would just be called an email blast. The email has a universal appeal.

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Prepare for the Holiday Season by Experimenting & Testing Now

Oracle

That’s because the holiday season is a dangerous time to try to innovate. More than any other time of the year, it’s the most expensive time to have a failure. On the other hand, the second and third quarters are a great time to experiment with different tactics and strategies in a much lower-stakes environment. If they don’t, well, you avoided them not working out in a much more costly way during November and December. Email Marketing

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5 Tips to Prepare Your Email Program for Mail Privacy Protection (and Still Be Successful)

Litmus

As news of Apple’s Mail Privacy Protection sinks in for email marketers, questions linger around how it will ultimately impact email programs as they stand today. As a whole, Apple iPhone, Apple Mail, and Apple iPad accounted for more than 46% of combined email opens in 2020.

5 Steps To Perfecting Your Email Automation

Sharpspring

When used properly, email marketing can be one of the most effective ways to boost your business. It builds credibility, helps to brand your company and gets your name out to a ready audience who are keen to purchase your products. The Benefits of Email Automation Tools.

Top 15 Email Marketing KPIs [Metrics and Formulas]

LeadSquared

Many companies try to gauge email marketing effectiveness purely on open and click-through rates. But there are a lot more data to analyze. Several organizations refuse to believe in the power of email marketing. Top 15 Email Marketing KPIs. Email Deliverability Rate.

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Top 10 Best Email Marketing Services Software Platforms for 2020

Martech Advisor

Email marketing services software are defined SaaS (cloud) based platforms that allow marketers to create, send and analyze emails, typically for the purposes of audience engagement and lead generation. Table of Contents: What is an Email Marketing Software Platform?