The Featured Snippet Is Now Result #1: What This Means for SEO


On January 22nd, 2020, Google rolled out a change to featured snippets (FS), the information block that appears at the top of a search results page (SERP). If a web page listing is elevated into the featured snippet position, we no longer repeat the listing in the search results.

The Top 8 Reasons Your Video May Fail


“To the victor go the spoils,” is a truism in politics, love, war, and video marketing. A few champions enjoy the lion’s share of views, engagement, and outcomes. Actual engagement and impact matter a whole lot more, as does how you promote it and who you’re promoting it to. But when a video doesn’t get views, it’s unlikely to hit those other metrics, and that’s often due to a common mistake.

14 Quick Tips for Kick-Ass Lead Management


With or without a lead management system, you likely still face these types of problems. Meet on a weekly basis to ensure you’re both speaking the same language, have aligned and reasonable goals (do you have a service level agreement in place?), Forcing a weekly meeting may seem unnecessary or uncomfortable at first, but you’ll find that the little things you normally let slide or complain about actually start to get addressed.