Conductor

JANUARY 24, 2020

On January 22nd, 2020, Google rolled out a change to featured snippets (FS), the information block that appears at the top of a search results page (SERP). The decay rate for CTR on a SERP was almost like a law of physics five years ago. The case for making featured snippets just another result. is this affecting also Knowledge Panels?

Features 111

Features SEO CTR SERP 111

Valasys

MARCH 5, 2020

Tack & Optimize your Brand SERPs Queries: Branding is one of the most important motivations behind content marketing. Brand SERPs are equivalent to your online business cards that need to be tracked evaluated & optimized consistently for people, investors, clients, journalists, partners, readers as well as subscribers.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

Single Grain

JUNE 28, 2019

A/B SEO testing. In this guide, we’ll explain why A/B testing is important, the SEO elements you can split test, and a handful of companies who’ve run controlled experiments that resulted in increased search traffic. What Can I A/B Test? Dive Deeper: How to Run A/B Tests that Actually Increase Conversions. The answer?

SEO 104

SEO CTR Lead Scoring Lead Ranking 104

ClearVoice

AUGUST 27, 2019

Duplicate content. Although the world of SEO could change in an algorithm instant, content marketers always have some control — read that, some control — over how their efforts might rank in search engines. Ultimately, good content is king. While SEO basics remain important, there are several practices that simply must go.

De-duplication 92

De-duplication Tactics SEO PageRank 92

Moz

APRIL 14, 2020

All that changed in January when Google announced they would de-duplicate search results to show the featured snippet URL only once on the first page of results. Working with the team at SearchPilot , we devised an A/B split test experiment to remove Moz Blog posts from Google featured snippets, and measure the impact on traffic.

Opt-out 66

Opt-out Traffic Features Google 66

seo.co

OCTOBER 4, 2020

And everybody clicks on one of the first entries in the search engine results pages (SERPs) they find. . + Correctional strategies. When you’re looking for something—a good restaurant to eat at, the name of a good tax attorney, or just a random fact about the movie you’re watching—you usually turn to Google. Everybody does.

Lead Ranking 111

Lead Ranking Lead Scoring SEO Google 111