a-b customer recency 
Litmus
JULY 8, 2021
Unfortunately, there are lots of ways to reach the wrong conclusions with analytics, including: Not reaching statistical significance and making other mistakes with your A/B tests. Subscriber RFM (recency, frequency, monetary). The danger of email analytics. But first, why is a holistic view of metrics important? Mobile app activity.
Nuvi
SEPTEMBER 22, 2020
The 2020 Property Management Reputation Report analyzed actual customer feedback from each property to understand tenant concerns and gauge overall sentiment. The 2020 Property Management Reputation Report analyzed actual customer feedback from each property to understand tenant concerns and gauge overall sentiment.
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Customer Experience Matrix
APRIL 9, 2014
Based on a preview the company provided me in February, the implementations are more than adequate for the small marketing departments that are Vocus’ core customers. Based on a preview the company provided me in February, the implementations are more than adequate for the small marketing departments that are Vocus’ core customers.
Martech
AUGUST 7, 2023
It is a “truth universally acknowledged,” to quote Jane Austen, that it’s cheaper to retain old customers than acquire new ones. So why don’t marketers do a better job of winning back customers who once spent money but have gone silent? The problem isn’t so much that reactivation programs don’t work.
Exo B2B
APRIL 29, 2021
Effective customization helps you improve your click rates. Today, we have the opportunity to access a lot of relevant data that can help us improve our customization tactics and go beyond first name and family name. There are a multitude of possibilities for B2B email customization. Source : LYFE marketing (blog).
Albacross
JANUARY 19, 2022
Re-visit your Ideal Customer Profile. Standard attributes include the basic firmographic and technographic data of your ideal customers – industry, location, employee size, company revenue, tech tools they are using, to name a few. Choose 10 key customers from each segment. But nothing is as simple as that. But is that all?
Vidyard
OCTOBER 10, 2018
Of the many statistics on customer reviews , 72% of customers don’t take action until they have read reviews. How customer reviews affect the path to purchase If you’re not actively engaging in a review strategy, it’s time to start. The majority of buyers give that same credibility to customer reviews.
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