UTM Parameters: Why and How They REALLY Help You
Optinmonster
MAY 11, 2020
Gives you valuable metrics to calculate things like cost-per-click (CPC), return on ad investment (ROAS), cost-per-acquisition (CPA), and much more. Do you ever sit back, look at your traffic in Google Analytics, and wonder: “Wait a minute. Where’s this traffic coming from?”. What UTM parameters are. 3 UTM parameter best practices.
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