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Unbounce
MARCH 12, 2020
You should never underestimate the power of a good email address, especially if you’re an ecommerce marketer. If they were going to launch as an ecommerce brand in the future, Love Child Organics needed a direct line of communication that they could rely on for years to come. Love Child Organics is a personal favorite client of mine.
Convert
MAY 24, 2022
Traditional retailers whose sales have shifted to ecommerce during Covid-19 have been able to measure the impact online sales have had alongside their physical retail operations, and it’s not a great picture. Sure, you can spend more on acquisition and grow revenue but at what cost? However, the results are not all positive. I’ll cover.
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Optinmonster
MAY 11, 2020
Gives you valuable metrics to calculate things like cost-per-click (CPC), return on ad investment (ROAS), cost-per-acquisition (CPA), and much more. Do you ever sit back, look at your traffic in Google Analytics, and wonder: “Wait a minute. Where’s this traffic coming from?”. More specifically, we’ll look at: What is traffic attribution.
Single Grain
JUNE 7, 2023
From planning a solid advertising strategy to creating attention-grabbing ads that your target audience won’t be able to resist, this post will address everything you need to know to build, execute and manage an ecommerce PPC campaign. Work With Us What Is PPC for Ecommerce? Because it’s effective, that’s why.
Directive Agency
APRIL 15, 2022
Too often, companies can get stuck in a sort of tunnel vision, focusing only on one digital marketing solution for their business, either SEO or PPC. In other instances, each solution is guided by separate teams that rarely work together to collaborate. Two Sides of the Same Digital Marketing Coin. Benefits of SEO.
Hubspot
AUGUST 8, 2019
Marketers, can we be honest with each other for a second? On a scale of 1-10, how much do you really understand the world of paid advertising? Despite the fact that 45% of small businesses use paid ads , pay-per-click is still a concept that eludes many of us. This guide will help you grasp pay-per-click marketing in its entirety.
Single Grain
JUNE 15, 2020
In order to fix this, we switched them to a Target CPA conversion model, which allows them to automatically increase and decrease bids based on how likely an individual is able to convert. ThinSlim Foods is a brand of low-carb products that has been doing quite well: they’ve grown 100-150% every year for the last seven years.
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