Remove A/B Remove Cost Per Thousand Remove Ecommerce Remove ROAS

The Ultimate Guide to PPC


Marketers, can we be honest with each other for a second? On a scale of 1-10, how much do you really understand the world of paid advertising? Despite the fact that 45% of small businesses use paid ads , pay-per-click is still a concept that eludes many of us. As a marketer, PPC is a skill that you should have in your toolbelt — or at least have a basic understanding of. This guide will help you grasp pay-per-click marketing in its entirety.

PPC 60

The Big List of Content Marketing Acronyms


Were you just in a meeting when someone casually dropped an acronym you’ve never heard and no one else batted an eye? A lot. We update this list as we go so if you don’t see something today, there’s a good chance it’ll be here soon. CPA: Cost-per-Action.