KoMarketing Associates

FEBRUARY 27, 2018

You can learn a lot from a company’s landing pages. First of all: Do they have any landing pages at all? Even a few years ago, only 67 percent of medium-sized companies used any landing pages (!). And only 48 percent built a new landing page for each marketing campaign. And that’s smart.

Landing Page 249

Landing Page Optimization Effective Effectiveness 249

Single Grain

SEPTEMBER 29, 2020

When it comes to getting eyes on your website’s landing pages, few marketing channels offer results as fast and at such a reasonable initial investment. They may also want to make use of advertising platforms’ excellent targeting technology to ensure that they get the right kind of visitors to their landing pages.

Landing Page 98

Landing Page Ads A/B Advertisement 98

Mailmunch

FEBRUARY 16, 2021

It’s a common question: What’s the difference between a homepage and a landing page? It’s why landing pages are so effective for sign-ups, conversions and downloads. A landing page is more appropriate for one specific action or campaign – i.e. download an eBook. Homepages are not. .

Landing Page 91

Landing Page Differences Conversion Rate Websites 91

seo.co

NOVEMBER 1, 2021

Raise your hand if, after setting up your landing page(s): You see conversions flat line or drop. Audience engagement with your landing page is paltry. Your revenues and up-sells as a result of your pages fall. Your search engine rankings for that page fall . Why Landing Pages Matter.

Landing Page 119

Landing Page SEO Optimization Tips 119

Hubspot

JANUARY 21, 2021

Marketers have found that conversational experiences on landing pages (such as chatbots and live chat) convert three-to-four times more than a traditional landing page. Conversational Landing Pages. Automate and scale conversations on your website with HubSpot’s Chatbot Builder Software.

Landing Page 101

Landing Page Conversion Buyer Personas Hubspot 101

Unbounce

JANUARY 26, 2021

In our profession, the hills are very much alive with the sound of conversion opportunities, but at the end of the day, how do you catch a cloud and pin it down? Just look at your landing pages. What opportunities would they see on your landing pages? Also, we needed a real page—no hypothetical what-ifs would do.

Landing Page 142

Landing Page Optimization Conversion Rate Traffic 142

Anyword

SEPTEMBER 16, 2022

As conversion-focused marketers, we know how difficult it is to both optimize your content for specific keywords and create customized landing pages at scale. Especially as the frenzy of Q4 approaches, finding the balance between creating consistent copy and A/B testing that content for the right audiences is no easy feat.

Landing Page 56

Landing Page Ads Persona User-Generated 56

Unbounce

JULY 21, 2020

In the last decade, the conversation has focused on technical marketing: growth hacking, conversion rate optimization, SEO, the merging of product and marketing, and data, data, data. Landing page optimization can serve as your testing ground for this stuff, and I’ll show you how. It was too “fluffy.”

Landing Page 136

Landing Page Optimization Brand Branding 136

Unbounce

MAY 29, 2020

Imagine you’re an ecommerce business using landing pages to sell sweaters for miniature pigs. Recently, you’ve done a round of A/B testing—adding a little more oink to your calls to action, let’s say—and tweaked your social ad targeting to reach the hardcore piggy people on Instagram. . Well, we feel your pain.

Landing Page 136

Landing Page Conversion Rate Conversion Rate 136

Unbounce

JUNE 29, 2021

Whether you’re announcing your new business, creating an event page, or promoting a new product, you’re going to need more than a shiny landing page to get people to sign on the dotted line. What you need is a landing page strategy. What Is A Landing Page? Customizing Your Pages By Audience.

Landing Page 127

Landing Page Strategy User-Generated Optimization 127

Optinmonster

JANUARY 9, 2023

Not sure how to increase conversion rate on your website? The average website conversion rate is between 2-5%. Increasing conversions even by a little bit can add up to a large impact on your revenue and profits. Create a Conversion Funnel. Create a Conversion Funnel. A/B Test Everything. Create Urgency.

Conversion Rate 118

Conversion Rate Conversion Rate Websites 118

seo.co

FEBRUARY 23, 2022

Raise your hand if, after launching your landing page(s): You see conversions flat line or drop. Audience engagement with your landing page is paltry. Your revenues and up-sells as a result of your pages fall. Your search engine rankings for that page fall . Why Landing Pages Matter.

Landing Page 74

Landing Page Work User-Generated Audience 74

Metadata

JUNE 16, 2021

Why do so many B2B landing pages fail to convert well? The uncomfortable answer is that most landing pages struggle to convert because the copy is often pulled together at the last minute. …and writing landing page copy that motivates prospects to (a.) fill in your lead gen form, and actually (b.)

Landing Page 98

Landing Page B2B Prospect Writing 98

Unbounce

JULY 23, 2020

As part of our new Conversion Benchmark Report , Unbounce ran a survey of marketers, working in dozens of industries, in early 2020. We wanted to know about your plans when it comes to running a high-converting campaign—as well as the role played by landing pages in supporting your post-click strategy. Very often, it turns out.

Landing Page 132

Landing Page Marketing Conversion Rate Benchmark 132

Zoominfo

FEBRUARY 8, 2018

So we’ll pose this question: How can marketers quickly and easily improve their lead generation efforts? We say, go straight to the source—your lead generation landing pages. With just a few small adjustments, you can increase your conversion rate and generate more leads overnight. Tip Number Three: Be consistent.

Landing Page 171

Landing Page Lead Generation Generation Leads 171

Marketing Insider Group

OCTOBER 10, 2022

Conversion rate optimization is more important than you might think for your overall bottom dollar. Answer: a conversion rate optimization audit! Answer: a conversion rate optimization audit! New to conversion rate optimization? Setting deadlines based on overall conversion progress is a good way to start.

Conversion Rate 225

Conversion Rate Optimization Conversion Rate 225

Sharpspring

APRIL 27, 2020

But, even the best campaign strategy can go wasted if you do not have a high converting landing page when users arrive. What is a landing page? A landing page is a page that your prospects and leads “land” on when they click through on an ad or email. What is a good landing page?

Landing Page 67

Landing Page Inbound Marketing Persona Audience 67

ConvertKit

JANUARY 27, 2021

Why you need to promote your landing page. How to get free traffic to your landing page. Promote your landing page with ConvertKit. The same is true for your landing page. A tale of two pages: Why you need to promote your landing page. Jump ahead. It’s really demoralizing.

Landing Page 119

Landing Page Traffic Promotion Social Media 119

Unbounce

APRIL 14, 2020

B2B products and services can be difficult to fully capture on a landing page—we know from experience. You’re often dealing with a longer sales cycle, multiple different decision-makers, and a complex offering that’s tricky to explain without info-dumping all over the page. But great B2B landing pages do exist.

Landing Page 145

Landing Page B2B Examples Best 145

Navigate the Channel

MAY 26, 2021

One of the most overlooked strategies for commercial contractors is landing pages. Keep reading to learn the best commercial contractor landing page strategy. You can also create specific landing pages with a purpose. Step One: Build Your Landing Pages with Quality Content.

Landing Page 65

Landing Page Strategy Word of Mouth Best 65

SmartBug Media

JUNE 8, 2020

Creating a landing page is easy. With multiple landing page creators on the market, you can publish one in minutes. Designing a landing page that converts inbound traffic into leads. Your landing page is like a virtual sales rep. What makes for a compelling landing page value proposition?

Landing Page 85

Landing Page Leads Lead User-Generated 85

Anyword

APRIL 6, 2022

Building a highly-effective, high-converting landing page takes a lot of manpower, time, and for more, a lot of guesswork. Even marketers who have been in the industry for years have to rely on trial and error to see how well their landing pages resonate with audiences. What Makes an Effective Landing Page.

Landing Page 52

Landing Page Optimization Features Effective 52

Unbounce

JUNE 30, 2020

If this is your predicament, we have three words for you: book landing page. Smart use of landing pages (along with digital ad campaigns) can help publishers and authors find new audiences online. And landing pages are a key ingredient in that recipe for success. Why Do Authors Need a Book Landing Page?

Landing Page 135

Landing Page A/B Sample Custom Publishing 135

Marketing Insider Group

AUGUST 3, 2020

Now, thanks to digital technology, they often resort to A/B testing to compare two or more variants against one another and see which works best. However, one of the most limiting aspects of traditional A/B testing is the fact that only a small number of variants can be tested against each other at any given time. Here’s how: 1.

A/B 333

A/B Marketing Automation Automation Test 333

B2B Lead Generation

JULY 21, 2014

In this B2B Lead Roundtable Blog post, we’ll examine a recent experiment in which the MECLABS research team explored how undermining the value you offer prospects can potentially impact your conversion. Primary Research Question: Which page will obtain the most form submissions? Approach: A/B multifactor split.

Lead Capture 120

Lead Capture Conversion Leads Lead 120

Unbounce

APRIL 20, 2020

Let’s face it: a lot of landing page optimization is guesswork. ” That’s supposed to be where A/B testing comes in, right? You can create landing page variants and see which performs better to validate your hunches. We want to support you as much as we can during this uncertain time.

Landing Page 104

Landing Page Conversion Traffic Conversion Rate 104

ConvertKit

APRIL 1, 2020

Jump ahead: 6 reasons authors need landing pages for their books/a> 5 essential elements of a book landing page. 8 book landing page best practices. Great book landing page examples for your inspiration. 6 reasons authors need a landing page. Keep reading.

Landing Page 115

Landing Page Tips Video Best Practice 115

FunnelEnvy

AUGUST 22, 2022

A/B testing, or split testing, has been used for decades to improve customer satisfaction in B2C businesses. By some measures, more than half of all B2B marketers today use A/B testing as their primary conversion rate optimization (CRO) method. You’ll likely use forms in conversion elements at every point in a funnel.

A/B 69

A/B Test Funnel Conversion Rate 69

Sprout Social

FEBRUARY 26, 2020

Landing pages are easily one of the most important pieces of your social media marketing strategy , they’re unfortunately easy to overlook. If you’re not 100% sure whether your landing pages are up to snuff, don’t sweat it. What is a landing page used for, anyway? See how that works?

Landing Page 113

Landing Page Social Media Examples Media 113

SendX

MARCH 16, 2021

Based on research 93% of all our conversation is nonverbal. Just ask yourself a simple question, whenever you see a wall of text without any image at all, do you like it? If you create an email newsletter with an infographic then it will increase your overall conversion rate. Okay, let’s get to the business.

Best Practice 369

Best Practice Email Marketing Best 369

Unbounce

MAY 6, 2021

Yep, we’re about to dig up the ol’ viral perception conundrum, and you’d be surprised how much our eyes (and how they process info) play a role in landing page design and conversion lift. Landing pages are supposed to be clear. So how the heck can they help you boost landing page conversions?

Landing Page 127

Landing Page Conversion Help A/B 127

Biznology

SEPTEMBER 25, 2019

There are multiple questions when it comes to social media conversion rates and the most common query for all digital marketers and enterprises is how they can improve social media marketing? In this article, we will be covering how you can increase your social media conversion in order to optimize it using a few tactics.

Conversion Rate 123

Conversion Rate Social Media Optimization Conversion 123

Optinmonster

JANUARY 30, 2023

You probably hear marketers talk about boosting conversions all the time, but that misses the bigger question: What is a good conversion rate? What Is Conversion Rate? Conversion Rate Formulas How to Find Conversion Rate What Is a Good Conversion Rate? What Is Conversion Rate?

Conversion Rate 74

Conversion Rate Conversion Rate Lead Generation 74

Unbounce

JUNE 11, 2020

If you’re hungry for an opportunity to take a bit of that attention away from Netflix, let’s look at what holding online events can do for your business and how you can create webinar landing pages that turn visitors into registrants. Webinar landing page best practices. Inspiring examples of webinar landing pages .

Landing Page 113

Landing Page Best Practice Examples Practices 113

KoMarketing Associates

OCTOBER 23, 2018

And if you’ve been focusing on A/B split-testing as the way to get there, you’ve already done something smart: A/B split-testing is widely named as the most effective way to improve conversion rates. You have to fit your conversion optimization work into the very limited time you’ve got. Because speed affects conversions.

A/B 169

A/B Test Landing Page Multivariate 169

SmartBug Media

MAY 4, 2020

To start A/B testing in Marketo, it helps to understand the math, understand the tool, and understand what your tests can teach you. (If If you need an intro to A/B testing, pause here and read our blog on the 5 most frequently asked questions about A/B testing. In A/B testing, audience size is key.

Marketo 67

Marketo A/B Test Landing Page 67

ConvertKit

SEPTEMBER 9, 2019

It’s not enough to simply create a landing page. As content creators and entrepreneurs, we can often find ourselves conversion-hungry because we want to do everything we can in pursuit of landing page optimization. But first, you need to know what an effective landing page conversion rate looks like.

Landing Page 60

Landing Page Conversion Rate Conversion Rate 60