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7 Key Steps to Learning & Improving From Your A/B Test Results

Convert

Your A/B test just finished but you’re not seeing the results you expected. Everyone else is sharing case studies where they saw a huge lift with just a button color change or small tweak, but your test didn’t get any improvement in conversion, or worse, it seems to have lost money instead, and now you need to present this to your boss.

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Top Mistakes in B2B Lead Generation CRO and How to Fix Them

FunnelEnvy

Conversion Rate Optimization (CRO) is one of the top goals for B2B marketers. Like a rising tide, when CRO goes up, it can influence other metrics and lead to higher revenue per visitor and more customers. There is so much data to track in digital marketing, especially now with the release of a new AI tool almost weekly.

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9 Types of Web Analytics Tools — And How to Know Which Ones You Really Need

Parse.ly

A/B and multivariate testing tools. Bounce rate and time-on-page metrics don’t tell the real story because of how Google Analytics collects the data. You want to know if your website is contributing to your business the best that it can. And if it’s not, you need to know where you can improve it. Enter web analytics tools.

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How to Generate Leads: 7 Strategies That Actually Work 

Optinmonster

Do you want to learn how to generate leads for your online business? Whether you are an established business or a startup, creating consistent lead generation strategies is a must. If you’re looking to create a highly successful lead generation strategy, then you’re at the right place. How does it work? Floating bars.

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

And, of those not exceeding their revenue goals, a whopping 74% did not know the number of visitors, leads, MQLs, or sales opportunities they needed to hit their targets. . . It signals brand awareness, and is a much better leading indicator than total traffic. 3: Sales Qualified Leads (SQLs). . It’s a vicious cycle.

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9 Types of Web Analytics Tools — And How to Know Which Ones You Really Need

Parse.ly

A/B and multivariate testing tools. Using Google Analytics, you can understand which channels bring you website traffic and see metrics like pageviews, unique pageviews, average time on page, and bounce rate. Bounce rate and time-on-page metrics don’t tell the real story because of how Google Analytics collects the data.

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45 Best Digital Marketing Tools to Boost Your Business

Optinmonster

It offers extensive features for keyword research, site audits, competitor analysis, and tracking search engine rankings. Additionally, it provides social media tracking and PPC analysis, making it a versatile tool for a broad spectrum of digital marketing tasks.