Customer Experience Matrix

NOVEMBER 9, 2015

Maybe I shouldn't be surprised that predictive marketing vendors seem to have anticipated this. The past week brought three more announcements about predictive vendors expanding beyond lead scoring. This isn’t a new service for Radius but it’s one that only some of the other predictive modeling vendors provide.

Lead Ranking 120

Lead Ranking Lead Scoring Work Management Marketing Automation Services 120

Top Rank Marketing

AUGUST 14, 2023

As the saying goes, the B’s in B2B are people too and all that comes with being human including emotions. There’s a lot to be excited about in B2B Marketing today including the latest trend of Generative AI and its impact on everything from ideation to performance optimization. It is creativity and data, human and technology.

B2B 93

B2B Advertising Agencies Paid Search Agency Co-Registration 93

ClickZ

APRIL 22, 2020

We chatted with customer experience expert Paige O’Neill, CMO of Sitecore, to hear her thoughts on this new normal — and to look at how companies can adopt a truly customer-centric approach going forward. Q) Can you give us a brief insight into your professional journey and how you became CMO of Sitecore?

Digital Asset Management 91

Digital Asset Management Work Management Marketing Management Planning 91

LEADership

MAY 5, 2014

Executives who have all along felt confident in their creative abilities and strategy skills are now astounded as to why a particular CMO wants everyone to go back to the drawing board and focus on the product. Until recently, there was nothing positive to be said about hacking. He is the VP of Marketing for Intuit’s QuickBooks Online.

CMO 40

CMO Work Management Marketing Management Peer-to-peer 40

Martech

APRIL 8, 2022

But, as businesses digitized their customer experiences, marketing operations became strategic advisors to not only the CMO but also key cross-functional partners in product, IT, customer service, etc. Not long ago, marketing operations was the “clean-up-on-aisle-13” squad. Processing.Please wait. See terms. A new MOPS framework.

Advertising Agencies 103

Advertising Agencies Terms and Conditions Marketing & Strategy SMS 103

Biznology

APRIL 2, 2015

CMOs who come from a brand background must develop a comfort with technology like never before. Derek Slayton, CMO of NetProspex, points out that new technologies can only take B2B marketers so far. Data is the most important thing in marketing today,” says Kathleen Schaub, VP at IDC’s CMO Advisory Service. No more campaigns.

B2B Marketing 80

B2B Marketing B to B Marketing Management Paid Search Agency 80

KoMarketing Associates

SEPTEMBER 14, 2013

I had the opportunity to speak with Michael Ni , CMO/SVP, Marketing and Products, of Avangate , an e-commerce platform designed for the software and cloud service markets, about the evolution of B2B e-commerce and the need for B2B marketers to establish true business to individual (B2i) connections. The short answer is: critically!

Enterprise Management 120

Enterprise Management Work Management Marketing Management Top of Funnel 120

Strategic-IC

FEBRUARY 18, 2022

Recent research by Gartner of 1,100 B2B customers shined a light on the information exchange between vendors and customers. These complex solutions will be purchased by and used by very technical people (or technical teams) - think CyberSecurity and CISO, think FinTech and CFO, think AdTech and CMO, etc. How companies buy. Yes and no.

Peer-to-peer 62

Peer-to-peer Account Based Marketing ABM Work Management 62

Golden Spiral

JANUARY 22, 2021

In order to do, the best tactics have proven to be [a] and [b]. Even if you consider yourself to be a plugged-in and up-to-date CMO, those who are laser-focused on individual disciplines are going to have different perspectives than those with a 30,000-foot view. As the quarantine began in spring 2020, we noticed a big pause.

Marketing Automation Services 62

Marketing Automation Services Marketing Budget Marketing Budget Creation B2B 62

Convert

AUGUST 17, 2022

But with A/B testing tools, many optimization teams are definitely below 100% usage. Yes, you run tests and deploy winners from time to time, but do you have strong ties with your A/B testing tool vendor? Beyond onboarding and providing support, your tool vendor can be your partner in experimentation. Not just marketing.

Work Management 59

Work Management Enterprise Management Marketing Management Budget Programs 59

ANNUITAS

MARCH 11, 2014

Last week we discussed the aftermath of Gartner’s prediction that the CMO will spend more on technology than IT by the year 2017. 13% of CMOs said their relationship with the CIO is “at the right level”. 41% of CMOs say they need more collaboration with the CIO. Should the marketing technology stack be led across the business?

Work Management 100

Work Management Marketing Management CMS Development Planning 100

Golden Spiral

AUGUST 26, 2021

Nevertheless, Golden Spiral made the pilgrimage west from Nashville to support exhibiting and attending clients and record a few episodes of our podcast, Studio CMO. We, like many attendees, faced canceled appointments because the vendor or fellow attendee chose not to attend. Flexibility also was a major theme of Dowling’s keynote.

Trade Show 62

Trade Show Work Management Marketing Management Paid Social Agency 62

6sense

MAY 31, 2018

Box CMO Carrie Palin said , “6sense enables us to be more intelligent about everything we do based on an understanding of which customers are in-market and where they are in their journey.”. b) Strategy Focused Criteria: Product Roadmap. Two Worlds Converge: Predictive + ABM. Contact Selection. Personalization. Performance assessment.

Account Based Marketing 48

Account Based Marketing Forrester ABM Marketing AI 48

Heinz Marketing

MARCH 21, 2022

This week’s show is called “ The (Surprising) State of B2B Lead Engagement “ My guest is Doug Bell , CMO at LeanData. Very excited to have the CMO of LeanData, Doug Bell joining us today on Sales Pipeline Radio. We cover a wide range of topics, with a focus on sales development and inside sales priorities.

Work Management 70

Work Management Marketing Management Budget Programs Marketing Budget 70

6sense

NOVEMBER 3, 2015

Last month, DemandGen CEO David Lewis hosted Scott Broomfield, CMO of Xactly and Zak Garner, Director of Customer Success at 6sense in a conversation about the realities of implementing and using predictive intelligence for B2B marketing and sales. Below you can find the biggest ideas we took away from the discussion: 1.

Lead Ranking 48

Lead Ranking Marketing Qualified Leads Lead Scoring Top of Funnel 48

6sense

NOVEMBER 9, 2021

It was a CMO Coffee Talk session high on emotion, transparency and curiosity. Your vendors and agencies? The concept of inclusive marketing rightfully started with a conversation about internal priorities. How diverse is your team? How committed is your leadership team to DEI initiatives and goals? It’s not always about diversity.

Work Management 48

Work Management Marketing Management Paid Search Agency Advertising Agencies 48

Hubspot

AUGUST 15, 2014

And a lot of traditional marketing automation vendors and thought leaders will tell you this means a CMO should set a goal for number of leads generated, amount of marketing-influenced pipeline created, or number of sales accepted leads created, and then set maybe 1/3 of the compensation of your marketing team to be directly tied to this metric.

CMO 28

CMO Work Management Marketing Management Planning 28

Heinz Marketing

JUNE 21, 2021

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. We cover a wide range of topics, with a focus on sales development and inside sales priorities. You can even ask Alexa!

Work Management 74

Work Management Peer-to-peer Marketing Management Account Based Marketing 74

Allocadia

DECEMBER 22, 2017

You may be familiar with “the CFO Interrogation” where Finance asks questions like: • How much are you spending on this vendor? But, CMOs do not need reports on clicks, page views, and likes; those are more appropriate for specialists or field marketers. • How much are you spending on trade shows? They track: A.

Marketing Budget 56

Marketing Budget Marketing Budget Creation Budget Programs Work Management 56

chiefmartech

APRIL 11, 2016

The following is a guest post by Bertrand Hazard of TrustRadius , who attended MarTech last month and interviewed a number of vendors exhibiting there about their perspective on “hot” categories within the marketing tech landscape. Account-based marketing (ABM) was one of the biggest topics at the MarTech conference.

Account Based Marketing 40

Account Based Marketing Ideal Customer Profiles Buzz Enterprise Management 40

chiefmartech

APRIL 24, 2016

A friend forwarded me a report, titled “Software Is Eating the CMO Suite,” that was shared by Morgan Stanley at the Ascendant Network event for digital marketers in New York earlier this month. “Okay, maybe the single vendor suite is dead, but a select 2-3 strategic vendors will prevail” seems to be their narrative.

Digital Asset Management 40

Digital Asset Management Marketing Management Marketing Automation Services Vendors 40

Strategic-IC

APRIL 6, 2022

Alice de Courcy , CMO at Cognism, defines it as: “It’s a term that means the places that buyers are engaging and making decisions that no attribution software or tracking can account for.”. They don’t show you who is REALLY consuming your content - sharing it, commenting on it, talking about you as a person or your company, etc.

Top of Funnel 62

Top of Funnel Peer-to-peer Account Based Marketing Paid Search Agency 62

Heinz Marketing

MARCH 27, 2023

Domenic: Yeah, you know, it’s funny, I used to be a CMO before, and so I lived in the chair of many folks who I think are grappling with this problem today. By Matt Heinz , President of Heinz Marketing If you’re not already subscribed to Sales Pipeline Radio or listening live every Thursday at 11:30 a.m This is great!

Demand Generation Agencies 76

Demand Generation Agencies Work Management Budget Programs Paid Search Agency 76

LeadSquared

MAY 26, 2015

Like so many other types of business technology, an expanding market of users and an increase in the number of software vendors has driven the price of this software down and resulted in a more accessible standard for user experience. It’s a common misconception that marketing automation can only be used by enterprise companies.

Marketing Automation Services 52

Marketing Automation Services Small Business Marketing Marketing Automation Automation 52

Heinz Marketing

MARCH 11, 2019

We were thrilled this last time to talk to Derek Slayton , CMO at Terminus in an episode called, The State of ABM in 2019: Stay Ahead & Drive Revenue Impact. The future of marketing’s leadership role is the central topic between Derek Slayton, CMO of Terminius , the ABM Platform company. Paul: Have you? Matt: Yeah. Well, okay.

Top of Funnel 60

Top of Funnel Account Based Marketing Paid Search Agency Demand Generation Agencies 60

The ROI Guy

JANUARY 15, 2013

At this later stage of engagement, it’s usually a Bakeoff between vendor offerings– a vicious shootout on features, function and especially price. At this later stage of engagement, it’s usually a Bakeoff between vendor offerings– a vicious shootout on features, function and especially price. Why Change?” – Quantify the Pain b.

Lead Ranking 40

Lead Ranking Marketing Management Forrester Lead Scoring 40

Martech

APRIL 19, 2023

Over the last several years, I’ve written frequently about the lack of CMO engagement in technology strategy and management. I’m now starting to see CMOs actively participating in strategy discussions, working hand in hand with their tech lead to make decisions about what to acquire and what to retire.

Marketing AI 103

Marketing AI Marketing Automation Services Work Management CMO 103

Velocity Partners

FEBRUARY 13, 2024

Before, its job was pretty much limited to being the Sales department’s PowerPoint b h, deciding what color the logo should be or spending months designing the exhibition stand). The inbound era: a (very) brief history The transparency of the Internet encouraged prospects to conduct their own research unencumbered by a vendor’s sales teams.

Work Management 106

Work Management Top of Funnel Marketing Management B2B Marketing 106

Marketing Insider Group

AUGUST 12, 2010

When a CMO asks a CSO what he wants from the lead program, he often hears something like the following: I want a lot of leads and I want them to be highly qualified. When a CMO asks a CSO what he wants from the lead program, he often hears something like the following: I want a lot of leads and I want them to be highly qualified.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Scoring 100

Marketing Insider Group

JANUARY 6, 2020

Attending a marketing conference is a great opportunity to learn about up-and-coming trends and new technology in the industry, network with peers, brands, and vendors, and just stir up a bit of new inspiration and enthusiasm for your work. I’ll also be speaking at a number of these events. Forward Marketing Summit Sydney.

Conference 59

Conference Marketing AI Work Management Marketing Management 59

Zoominfo

APRIL 26, 2023

The Calculus of Growth is Changing (Just Like Your Buyers) In a recent panel discussion for enterprise CMOs and revenue executives in Seattle, Lee stressed that productivity has become a central force for growth in this economic era, replacing the previous cycle’s focus on growth through added sales capacity.

Marketing Analytics Tools 130

Marketing Analytics Tools Zoominfo Product Enterprise Management 130

chiefmartech

JULY 31, 2023

It’s possible that AI enables a small number of big vendors to embed HUGE amounts of functionality into their products while simultaneously simplifying the user interface to all that power with genie-like AI co-pilots that make it manageable by mere mortal marketers. Who will those winning vendors be?

Work Management 79

Work Management Marketing Management API Cross-Selling 79

Convince & Convert

AUGUST 2, 2012

Read on for insights from Jay Baer plus Eric Boggs ‘s Social Media Stat of the Week ( This week : 76% of CMOs think that social has a measurable impact on sales and social data impacts decisions for 89% of CMOs.). This episode features Jeremiah Owyang and Rebecca Lieb from the Altimeter Group. Listen Now. Eric : I know it.

Paid Search Agency 115

Paid Search Agency Advertising Agencies Work Management Enterprise Management 115

Terminus

JANUARY 3, 2018

After evaluating and working with a few different vendors, it became clear that BrightFunnel’s product is far superior to everything else in the market for this purpose. Today, I’m fired up to tell the world about a major step forward for our customers and all B2B marketers! Our Journey to Joining Terminus and BrightFunnel.

Acquisitions 0

Acquisitions Account Based Marketing Multi-Touch Attribution Top of Funnel 0

WebMarketCentral

JANUARY 2, 2008

The CMO Council recently released a major study entitled Profitability from Customer Affinity , on the difficulty faced by vendors in establishing customer-centric business practices. Virtually all customers said they would terminate or scale back relationships with vendors who failed to "build customer trust."

Work Management 20

Work Management Marketing Management Vendors Purchase Intent 20

KoMarketing Associates

OCTOBER 2, 2018

2018 CMO Global Study. From the SiriusDecisions report: The annual SiriusDecisions Global CMO Study is a key deliverable that informs our research by exploring how marketing leaders are adapting their marketing strategy to support their organization’s growth objectives. Why This Report is Significant. 2018 B2B Marketing Trends.

Budget Programs 123

Budget Programs Marketing Report B2B Marketing Work Management 123

Zoominfo

APRIL 23, 2020

Business leaders understand that data is the critical heart of growth and expansion. It’s the genesis of thousands of downstream processes and millions of actions. But there’s data, and then there’s data. It’s not hard to find data: a company name and phone number, employee count, revenue, maybe direct numbers and email addresses, job titles.

Ideal Customer Profiles 189

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 189