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How to Use AI to Transform Your Email Marketing

Salesforce Marketing Cloud

AI in email marketing uses machine learning algorithms to personalize content, optimize send times, and segment audiences. It’s clear that they’ve tapped into its ability to create natural language-based segments for more nuanced messaging. In fact, customers say email still is their preferred channel to interact with brands.

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“Land” Your Best Prospects with Landing Page Marketing

Zoominfo

Landing pages have a vital, singular purpose — encouraging visitors to begin the sales cycle with a brand. Digital marketers invest in creating landing pages because of their higher conversion rates. Landing pages serve as a litmus test to digital marketing campaign success — you get to see who is interested in your content and how many.

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Things you need to know from the 2023 ANA Email Evolution Conference (EEC)

Litmus

Once one A/B test is complete, that’s the perfect time to start the next one. We saw several speakers strongly emphasize the importance of A/B testing for more effective and more profitable email campaigns. Everyone wants a shortcut to better engagement rates , higher clickthrough rates, or more conversions. Food for thought.

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“Land” Your Best Prospects with Landing Page Marketing

Zoominfo

An example of a landing page design Landing Page Best Practices Keep the following in mind for your digital marketing team when putting together a landing page: Segmentation (for precise targeting) Visitors who find themselves on a landing page are most likely in the sales funnel’s top area — the “awareness” stage. And keep it interesting!

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Apple’s New Mail Privacy Protection: Good or Bad for B2B Marketers?

Navigate the Channel

It can create havoc with testing, such as measuring the impact of subject lines in A/B tests. It may also negate user segmentation based on behavior, since marketers may not be able to tell the difference between an email opened by the Apple client or the actual user. Focus more on clickthroughs, engagement, and conversions.

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4 first-party data strategies to boost email engagement

Liveintent

And that doesn’t just mean measuring open and clickthrough rates. ” Segment audiences for new product launches. . ” Segment audiences for new product launches. Instead, Likemind uses data to segment audiences and reach those most likely to be interested and engaged in the specific product.

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7 Features You Need in a Bulk Email Service [+ Top 5 Best Providers]

Hubspot

When it comes to email marketing, there's no denying how powerful this channel can be. According to a 2019 Campaign Monitor report , for every $1 you spend, you earn $42 – an astonishing return on investment. If you're scaling a business, you may have relied on personal or business email providers like Gmail and Outlook in the past.