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26 A/B Testing Examples to Inspire Your Next Test

Convert

In your journey into A/B testing , you’ve probably come face-to-face with this popular 2004 quote by Jeff Bezos: If you double the number of experiments you do per year, you’re going to double your inventiveness. How to Extract Maximum Insights From an A/B Testing Example.

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Improving Lead Generation and Conversion Rates Using A/B Testing

Circle Studio

Creating different variations before deciding what will benefit your campaign the most is a good way to start, and this is where A/B testing comes into play. A/B testing is a way for marketers to test different variables and see which is the most effective at accomplishing a goal, such as generating leads and conversions. A/B testing can provide actionable, measurable and (sometimes) immediate results. Defining A/B Testing.

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The No Jargon Step by Step Guide to (Thoroughly) Understanding A/B Testing Metrics

Convert

Trying to understand A/B testing metrics is like going down a rabbit hole of overcomplicated definitions, technical jargon, and never-ending expert “opinions.” A Hard Truth About Getting Started with Experimentation. Different Ways to View A/B Testing Metrics.

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Your Email Testing Playbook for 2020 (& the Tools You'll Need)

Hubspot

A/B testing is one of those techniques that, if you have enough volume to give you significant results, is pretty much guaranteed to generate better results from your marketing. But, first, we'll explain the importance of A/B testing. Below a block of text?

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The Hands-On Compilation of Shopify Store A/B Tests: 15 Conversion and Sales Boosting Test Ideas (To Inspire Your Success)

Convert

Each test idea in this blog post revolves around an important but often overlooked conversion barrier—for example, a lack of social proof or product use demonstrations—and presents several hypotheses and recommendations for you to test out. Ideas for A/B Testing the Homepage.

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19 Simple Email Marketing Tips to Improve Your Email Open and Clickthrough Rates

Hubspot

Here are eight little things you can start doing immediately to improve the open rates, clickthrough rates, and lead generation for your emails. 19 Tips for Better Email Open and Clickthrough Rates. CAN-SPAM ( C ontrolling the A ssault of N on- S olicited P ornography A nd M arketing) is an act that was passed in 2003. A few highlights: You need to include your valid physical postal address in every email you send out. Here's how to attach a mailto:?

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8 Tips to Reduce the Email Bounce Rate

SendX

Creating an authentic and relevant email campaign takes a lot of strategizing, experimenting, and testing. The email marketing bounce rate is the percentage of newsletter subscribers that did not receive your message because a mail server returned it.

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Apple’s New Mail Privacy Protection: Good or Bad for B2B Marketers?

Navigate the Channel

Between software efforts and a renewed push for improving privacy, it makes for a fluid situation. A recent Apple Mail update is just the latest example. That’s a big deal. It can create havoc with testing, such as measuring the impact of subject lines in A/B tests.

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“Land” Your Best Prospects with Landing Page Marketing

Zoominfo

Landing pages have a vital, singular purpose — encouraging visitors to begin the sales cycle with a brand. As opposed to whole blog posts, webinars, eBooks, and other digital content, the landing page is a simple design to bring the reader to a call to action.

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4 first-party data strategies to boost email engagement

Liveintent

In the scramble to prepare for a cookieless world wide web, one approach to solving for identity stands out: activating first-party data. And that doesn’t just mean measuring open and clickthrough rates. ” Segment audiences for new product launches.

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7 Ways to Maintain and Grow your Email Marketing List

The Lead Agency

Database decay is an inevitable part of life as a marketer. An email list is a collection of email addresses that a business can create by engaging with potential customers through lead-generating campaigns. This not only gives your business a more credible and qualified database, but it also incentivises and motivates companies to consider more innovative ways to connect with people to grow their list. A/B test different campaign copy.

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How to effectively use email newsletters for marketing

Sprout Social

There are many ways to reach a customer these days. While it was a novelty at first to receive these emails, our inboxes are now overflowing with them. Trying to discern what’s necessary and what’s junk is a challenge. Convert customers to a paid tier or subscription.

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11 Tips to Jump Start Your B2B Email Marketing Campaigns

Circle Studio

Whether it’s low open rates, high unsubscribes, less than stellar clickthrough rates, poor deliverability, or campaign fatigue, common issues are persistent among B2B firms. Spam to a contact is often anything in their mailbox they didn’t expect to receive or don’t want to receive—even if they know the sender and/or opted in to the mailing list. It’s best to view your email marketing as a tool for relationship building, not for advertising or even public relations.

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Tech Talk with Maropost: Cloud-based unified marketing automation platform

ClickZ

30-second summary: The “marketing monster” is real – organizations end up spending a lot of time and money assembling several pieces of tech together to run their marketing engine, which is often exhausting and unyielding. Taking a look at Maropost set up.

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7 Features You Need in a Bulk Email Service [+ Top 5 Best Providers]

Hubspot

According to a 2019 Campaign Monitor report , for every $1 you spend, you earn $42 – an astonishing return on investment. If you're scaling a business, you may have relied on personal or business email providers like Gmail and Outlook in the past. Then a newsletter is the way to go.

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How to Cultivate a Data-Driven Marketing Team

Hubspot

At least, that's how a lot of marketers feel. In fact, the affair between marketers and their data is often somewhat of a love-hate relationship. Data can help you be a much more successful, analytical marketer who makes decisions based on facts rather than hunches.

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PPC Consulting: Why It’s Essential for Business Growth

Single Grain

With fierce competition in the digital world, businesses need a proven ad strategy to stand out. Paid advertising is a powerful solution that can deliver up to 200% ROI. Now let’s dive into what a good PPC consultant can do to help your business grow.

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How to Boost Open Rates with Better Email Subject Lines

Sharpspring

What makes a good subject line? A subject line is what most recipients will see first, even before the sender’s name. This means a great subject line is the first line of defense against instant deletion. But what makes a subject line effective? A short one (e.g.

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How to Plan Email Marketing Campaigns Without Pulling Your Hair Out [Free Template]

Hubspot

Maybe you didn''t have enough time to properly segment your lists, so you knew your clickthrough rate was gonna totally suck. Or you were planning several email campaigns at once, so keeping track of all the details for each was kind of like trying to juggle while skateboarding while accomplishing your 50-squats-a-day goal. Email marketing requires a lot of attention to detail. A/B Testing Planning & Results (red cells).

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14 Inspiring Popup Design Examples to Help Grow Your Online Business

Unbounce

And while we’re sure the word “popup” brings some lousy user experiences to mind, don’t let a few annoying apples spoil the bunch. Popups can actually enhance your visitors’ experience and be an incredibly effective marketing tool when used in a thoughtful, targeted way.

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It's Time: How to Prep Your Email Marketing for the Holiday Season

Hubspot

While consumers are prepping their candy bowls for trick-or-treaters, we should be pouring ourselves a hearty glass of eggnog and planning out our holiday email campaigns. Try segmenting emails by user engagement or behavior to create a truly customized experience. Give your new customers a little gift with your welcome email. In a 2013 survey by Wanderful Media , 82% of Black Friday shoppers wanted to receive email updates about Black Friday sales.

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Eloqua Training: 110 Eloqua reports & Dashboards

Eloqua Tips and Tricks

Campaign Analysis Overview by Segment. Email Clickthrough Link with Query String Breakdown. This will open a new tab and Insight will load. Click on the link that has appeared, it will now open a new tab and click on ok. You will now get a list of contacts.

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How 7 Experts Solve Their Most Painful Email Marketing Problems

Hubspot

Planning email marketing campaigns can be, well, a pain. I''d guess that a crafty little outbound devil comes and whispers into your ear a slew of easy tactics to get your message out. Just buy a new email list and send them the same message you sent last week!". Segmentation takes up too much of your time. Pain: Generating the Necessary Clickthrough and Open Rates to Meet Conversion Goals. Solution: Segment Your Marketing Messages.

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The Ultimate Guide to Email Marketing

Hubspot Marketing

It’s not a personal note from an old colleague either. Your customers don’t give their information lightly, and — if used right — email marketing can be both a relationship-building and profit-building tool. It just takes a plan (one that can be broken down into a few categories).

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The 13 Best Email Template Builders for Any Budget

Hubspot

Email marketing is an undeniably powerful strategy for lead acquisition and customer retention — in fact, 59% of marketers say email is their biggest source of ROI, and 93% use email as a major channel for content distribution. Ability to run A/B tests to improve open-rates and clickthroughs.

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You're Overthinking It: 10 Marketing Freak Outs to Stop Worrying About

Hubspot

Or if you''re looking for serious advice not based on fake stats from a humor website -- know that whatever it is you think you totally messed up and is currently causing you way too much anxiety. probably wasn''t that big of a deal. But a lot of the things that marketers harp on, waste time doing, and lose sleep over, are things we could totally chill out on. In fact, just to show you that it''s not the end of the world, I''m going to add a typo in in this post.

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The Essential Steps for Building Your B2B Email Newsletter List

Golden Spiral

That’s a lot of competition! You’re competing with every blog, Internet marketer, and celebrity that makes a way into the email accounts of your existing and prospective customers. B2B emails report a 4.6% Therefore, even more than B2C, it takes two things to create a stellar B2B email newsletter list: commitment and persistence. Implementing as many of the tactics below as possible will create a snowball effect for your list. Segment Your List for Distribution.

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The 10 Best Email Marketing Strategies That Actually Work

TrustRadius Marketing

According to a survey performed by Adobe , consumers spend an average of 5 hours a day checking both work and personal email. A great way to get details about a customer is to ask the right questions in your signup form. Use a shorter subject line rather than a longer one.

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Quick Ways to Make Your Google Ads Stand Out from the Competition

Unbounce

Standing out in this competitive—and, let’s face it, cluttered—environment can be a huge challenge for advertisers, especially if they’re just starting out. There’s only so much space on a search results page to go around, after all. As we enter the 2018 holiday season, it’s the right time to take a good, hard look at your stale ads. The go-getters ended up with a huge head start since ETAs proved to have higher clickthrough rates (CTRs) than standard ads.

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How to Improve Your Email Open Rates

PureB2B

Email marketing was a huge piece of the marketing puzzle in 2016. Virtually every company with any kind of CRM system was emailing their contact list on a regular basis. It’s hard to ignore a marketing channel that averages a 3800% return. Creating marketing emails is a relatively simple task , and the potential cost of a non-efficient email program can be immense, so there’s no excuse for ignoring modern email marketing best practices.

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Answers to 10 Email Marketing Questions You Were Too Afraid to Ask

Hubspot

I immediately needed to understand things like what a hard bounce was (and how it was different from a soft bounce), how to determine a good clickthrough rate from a bad one, and why my emails looked perfectly fine in Gmail but got completely screwed up in Hotmail. Don''t worry, this is a safe space. 1) Should I buy a list just to kick off my email marketing? And these are just a few of the dangers of buying a list.

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How We Booked Over 200 Meetings With a Single Email Send

Hubspot

That includes things like email personalization, a global presence, and seasonality in our marketing. So when it came time for the Latin America Marketing team -- or LatAm -- to strategize an email marketing experiment, we wondered if there was a way to combine all three. It started out simply enough -- we wanted to find out if an email sent directly from a sales rep that included a link to book a meeting could convert better than one of our popular offers.

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How to Improve Your Email Open Rates

PureB2B

Email marketing was a huge piece of the marketing puzzle in 2016. Virtually every company with any kind of CRM system was emailing their contact list on a regular basis. It’s hard to ignore a marketing channel that averages a 3800% return. Tips for List Segmentation.

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8 Tips For Getting the Most Out Of Your Emails

TrustRadius Marketing

Evan is a marketing professional with experience in sales, analyst relations, consulting, and project management for client services. He has contributed reviews and ratings for a wide variety of products, including ERP software, project management tools, email marketing tools, and accounting software. . But only a small percentage of these emails actually get read and digested, the vast majority of companies are not sending the right type of emails.

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Want to Improve Your Blog's Conversion Rates? 11 Tests to Try

Hubspot

These days, I spend a lot of my time on blog optimization. Luckily, there are a ton of tests you can run to optimize your blog for clicks and conversions. So, to help you get into the habit of always testing stuff on your own blog, here is a list of things you should try out for yourself. Is there a point at which an increase in volume of posts doesn''t actually equate to more or better results? Suggested Testing Methodology: Test publishing at a variety of times.

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How to Create Landing Page Variants & Optimize with AI

Unbounce

You’ve got a hero image of someone holding your product, weeping with joy. Your explainer video becomes a surprise hit at Cannes (though it’s controversially snubbed by the Academy). Your visitors are a motley bunch. They say a picture is worth a thousand words.

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How Opting People OUT Can Actually Improve Your Email Marketing

Hubspot

The Next Web published a great article recently calling out a company, Fab, for their pretty remarkable email opt-out campaign. This addresses a pain point we're all familiar with: Most people are struggling with inbox overload, and email marketers are struggling to get seen amid the clutter, without harming their email deliverability and sender reputation. As data-driven marketers, one of the best (and easiest) ways to improve your subject lines is through A/B testing.

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How to Cultivate a Data-Driven Marketing Team

Hubspot

At least, that's how a lot of marketers feel. In fact, the affair between marketers and their data is often somewhat of a love-hate relationship. Data can help you be a much more successful, analytical marketer who makes decisions based on facts rather than hunches. It can give you quite a headache, and frankly, it can get pretty overwhelming at times. That's a whole lot of concern right there. before making a purchase. 10) Leverage A/B Testing.

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7 Metrics Every Marketer Should Check Weekly (And How to Improve Them)

Hubspot

As a marketer, tracking and analyzing data is an important part of the gig. In this post, we''re going to cover some of the most important metrics you should track on a weekly basis to help keep you more agile. Remember, if you keep a close eye on these metrics, it''ll help you pivot and adjust your marketing campaigns more quickly, helping to get closer to those looming monthly goals. If you''re a HubSpot customer, you can get this information in Page Performance.

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The Complete Guide to Lifecycle Marketing

Hubspot

Savvy marketers know it's rare to reel in customers at the first encounter with a brand. Winning people over takes time, thoughtful touchpoints, and a whole lot of trust. Fortunately, there's a strategy that includes all of these and more. A lifecycle can be short or long.

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