19 Things We Can Learn From Numerous Heatmap Tests
Online Marketing Institute
JANUARY 3, 2013
You should also remember the recency effect , which states that the last thing a person sees will stay on their minds longer. One of the main differences between mouse- and eyetracking heatmaps is that when using mouse tracking, you are getting data from your actual visitors. Below the fold: 19.7%. Notice the last element on your page.
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