Remove a-b recency
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19 Things We Can Learn From Numerous Heatmap Tests

Online Marketing Institute

You should also remember the recency effect , which states that the last thing a person sees will stay on their minds longer. One of the main differences between mouse- and eyetracking heatmaps is that when using mouse tracking, you are getting data from your actual visitors. Below the fold: 19.7%. Notice the last element on your page.

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Your Email Testing Playbook for 2020 (& the Tools You'll Need)

Hubspot

A/B testing is one of those techniques that, if you have enough volume to give you significant results, is pretty much guaranteed to generate better results from your marketing. But, first, we'll explain the importance of A/B testing. Email Testing. Test different types of offers in your messages.

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6 Email Tests That Matter More Than Your Subject Line

Hubspot

A/B testing is one of those techniques that, if you have enough volume to give you significant results, is pretty much guaranteed to generate better results from your marketing. Possibly the biggest lever you have in your email marketing is not the few words you use to describe your offer, but rather, the offer itself. 2) The Landing Page.