A/B Testing: How adding a second CTA increased clickthrough 291%
markempa
FEBRUARY 23, 2015
The solutions page test will help us to understand the most attractive derivative value for actual sales-ready leads to include in the call-to-action section of the email for optimization at the Summit. Test Design: A/B split test. Let’s look at the metric results to the secondary research question: overall clickthrough rate.
Let's personalize your content