A/B Testing: How adding a second CTA increased clickthrough 291%
markempa
FEBRUARY 23, 2015
Tweet How do you serve “ready to buy” customers and “just looking” prospects on the same page? The solutions page test will help us to understand the most attractive derivative value for actual sales-ready leads to include in the call-to-action section of the email for optimization at the Summit. Test Design: A/B split test.
Let's personalize your content