The Lead Agency

JUNE 22, 2020

every year – HubSpot. Email lists can shrink as members opt out of email subscriptions, and grow as the business solicits contact information from website visitors – Hubspot. A/B test different campaign copy. You can perform split tests on headlines, body copy, call-to-actions and also with colours and design.

Email Marketing 48

Email Marketing Opt-out Buyer Personas Paid Search Agency 48

Hubspot

AUGUST 8, 2019

This means more clicks and a greater chance of conversion.” - Laura Mittelmann, Paid Acquisition at HubSpot. Marketers, can we be honest with each other for a second? On a scale of 1-10, how much do you really understand the world of paid advertising? This guide will help you grasp pay-per-click marketing in its entirety.

Paid Content 76

Paid Content PPC Cost Per Thousand Cost Per Click 76

Hubspot

JULY 31, 2017

Here at HubSpot, when we decide we really like something, we go all-in. To test our hypothesis, instead of directing the reader to our traditional IMA form, we included a link to book a meeting with a sales rep directly. That includes things like email personalization, a global presence, and seasonality in our marketing. The Objective.

Advertising Agencies 71

Advertising Agencies CTR Clickthrough Open Rate 71

Hubspot

MAY 25, 2015

A great way to test out where you are is to try a tool like Marketing Grader , which evaluates your lead generation sources (like landing pages and CTAs), and then provides feedback on ways to improve your existing content. Your next steps could be to see how Landing Page A differs from Landing Page B, and optimize Landing Page A accordingly.

Lead Generation 28

Lead Generation Optimization Landing Pages Marketing Websites 28

Hubspot

AUGUST 13, 2014

Wouldn''t it be nice if people in your industry did some A/B tests, talked about or published their results, and then you could just replicate their tactics and get the same results? Below are some of the parts of your landing pages you should still test for yourself. You''ll need to test that out for yourself, just like we did.

Landing Pages 28

Landing Pages Practices Clickthrough Best Practices 28

PureB2B

FEBRUARY 6, 2018

According to Hubspot , companies that publish 16 or more blog posts per month generate 4.5 Driven by a host of emerging technologies and an influx of new insights, consumer behavior continues to evolve at breakneck speeds. Additionally, advancing technology has heightened consumer expectations for customer experience.

Lead Generation 62

Lead Generation Marketing AI Lead Scoring Lead Ranking 62

Hubspot

SEPTEMBER 26, 2012

HubSpot's Coming to Europe, And We're Hiring. This new HubSpot office, which will be opening in January 2013, is on pace to provide 150 new jobs within 3 years. HubSpot has been transforming the way companies do marketing for six years from our office in Cambridge, Massachusetts. Email Workflows. Localized SEO Tools.

Hubspot 28

Hubspot Privacy Policies Marketing Management Paid Search Agency 28

Hubspot

MAY 30, 2019

As you prepare to create a PPC campaign, it's important to get a rundown of what a successful campaign entails, and identify management misssteps that you'll want to avoid. The key to building a successful PPC campaign is to follow these steps: Determine your PPC campaign structure. Identify, build, or refine your campaign's landing pages.

PPC 101

PPC Template Work Management Marketing Management 101

Hubspot

AUGUST 5, 2014

Maybe you didn''t have enough time to properly segment your lists, so you knew your clickthrough rate was gonna totally suck. Since it’s based in Excel, you and your team can customize it and use it with HubSpot or any other email platform. A/B Testing Planning & Results (red cells). Sound familiar?

Planning 28

Planning Template Email Marketing Campaigns 28

Convert

JANUARY 31, 2022

In your journey into A/B testing , you’ve probably come face-to-face with this popular 2004 quote by Jeff Bezos: If you double the number of experiments you do per year, you’re going to double your inventiveness. That’s all well and good, but what if you don’t know what to test? and turn up blank. and turn up blank.

Examples 52

Examples Landing Pages Click Rate Top of Funnel 52

Hubspot

FEBRUARY 26, 2018

Rather than relying on guesses or assumptions to make these decisions, you're much better off running conversion rate optimization (CRO) tests -- sometimes called A/B tests. CRO testing can be valuable because different audiences behave, well, differently. But these tests can also be complex. What Is A/B Testing?

Clickthrough 101

Clickthrough Sample Multivariate analysis Landing Pages 101

Hubspot

DECEMBER 23, 2019

In recent years, Facebook has become a powerful platform for posting, sharing, and watching videos. In fact, nowadays, people watch more than 100 million hours of Facebook videos on a daily basis. This is creating an environment where content creators and brands must compete in a soundless, auto-play Facebook environment.

Paid Content 100

Paid Content Facebook Video Marketing Paid Search Agency 100

Hubspot

FEBRUARY 25, 2014

At HubSpot, we''re constantly A/B testing conversion path elements -- landing pages, calls-to-action (CTAs), and emails -- to see how we can generate more leads, MQLs, and customers. Try to guess which of these two CTAs had the highest clickthrough rate. 1) Test the color of your CTA buttons. The winner was #1.

Conversion Rate 28

Conversion Rate Clickthrough Conversion Click Rate 28

Hubspot

SEPTEMBER 13, 2012

When I first started working at HubSpot 4 years ago, I'll admit I wasn't the most analytically-minded person. At least, that's how a lot of marketers feel. In fact, the affair between marketers and their data is often somewhat of a love-hate relationship. But wrangling together all that data -- and then properly analyzing it ?

Work Management 28

Work Management Marketing Management Planning Clickthrough 28

Hubspot

AUGUST 16, 2013

5) Clickthrough Rate Benchmarks. 5) Clickthrough Rate Benchmarks. I''ve been anxiously asked for clickthrough rate benchmark data at least once a month for years. Looking at clickthrough rate is important. probably wasn''t that big of a deal. Some things are huge marketing mess-ups, to be sure. 1) Typos in Blog Posts.

Clickthrough 28

Clickthrough Planning Advertising Benchmark Blogger 28

Hubspot

OCTOBER 8, 2014

Check out the results of my own company''s research in the table below -- we found that coupons offering $10 off or 20% off to cause a higher clickthrough rate than other promotional mailings. During Q4 of 2013, emails sent on Saturdays and Sundays boasted some of the highest open and clickthrough rates. Watch your reputation.

Email Marketing 28

Email Marketing Work Management Clickthrough Marketing Management 28

Hubspot

JUNE 2, 2014

We conducted a test to compare a generic “HubSpot” sender name to a personal name of someone from the marketing team. Our conclusion after conducting this A/B test was that emails sent by a real person are more likely to be clicked on than emails sent from a company name. And the best way to do that?

Clickthrough 28

Clickthrough Video Marketing CAN-SPAM CTR 28

Hubspot

FEBRUARY 26, 2014

I immediately needed to understand things like what a hard bounce was (and how it was different from a soft bounce), how to determine a good clickthrough rate from a bad one, and why my emails looked perfectly fine in Gmail but got completely screwed up in Hotmail. Don''t worry, this is a safe space. 4) How often should I be sending emails?

Email Marketing 28

Email Marketing Clickthrough Burn Rate CAN-SPAM 28

Hubspot

OCTOBER 27, 2016

Facebook started as a way for college classmates to communicate, and it’s since evolved into a hub for content creation, sharing, and advertising. Over one billion active users engage on Facebook every day, which represents a tremendous opportunity for advertisers to leverage their content in front of potential customers. don’t] love our content.

Facebook 28

Facebook Cost per Acquisition Advertisements Advertising 28

Hubspot

MARCH 22, 2013

Even if you aren't performing a test as bold as this, it shows how important a fantastic, eye-catching, action-oriented subject line is. As data-driven marketers, one of the best (and easiest) ways to improve your subject lines is through A/B testing. That's right, they run an automated email opt-out campaign. Bold move, guys.

Opt-out 28

Opt-out Email Marketing Opt-in Clickthrough 28

Hubspot

OCTOBER 19, 2012

For HubSpot's blog, we've found that banner CTAs that stand out from the rest of the page tend to perform the best. While they're a little bit more hidden than your banner CTAs and tend to generate a lower clickthrough rate, they can give your blog a little lead gen boost. But have no fear! Within Individual Articles.

Lead Generation 28

Lead Generation Blogger Sales Qualified Leads Lead Gen 28

Hubspot

OCTOBER 11, 2012

According to an internal study of HubSpot customers, businesses that blog more than once per week add new blog subscribers at twice the rate of businesses that blog just once per month. You probably know all too well by now that content creation is a very necessary function of successful inbound marketing.

RSS 28

RSS Ad Frequency Landing Pages Lead Gen 28

Hubspot

MARCH 19, 2013

20 Do's & Don'ts for Clickable Calls-to-Action from HubSpot All-in-one Marketing Software. By stating the value of what the visitors will receive by clicking the button, you will reduce anxiety and friction and, thus increase clickthroughs. Calls-to-action (CTAs) are one of the most critical inbound marketing tools.

Clickthrough 28

Clickthrough Landing Pages Mobile Advertising Urgency Marketing 28

Hubspot

DECEMBER 31, 2012

If you’re not sure where to begin, for starters, HubSpot would love to help! We’re offering our marketing community members a free consultation to chat with a HubSpot expert about 2013 goal planning. And you know what that means. This is your chance to reboot and decide what changes you'll make in 2013. Not too shabby!)

Planning 28

Planning Work Management Landing Pages Paid Search Agency 28

Optinmonster

NOVEMBER 22, 2023

Use A/B and Split Testing 17. Use A/B testing to find out what types of subject lines your specific audience prefers. Do you want to improve your email copywriting and make more sales? Great email marketing is one of the best ways to improve conversion rates. However, it’s a lot more difficult than it seems.

Copywriting 102

Copywriting Email Marketing Planning Paid Search Agency 102

Hubspot

MARCH 4, 2014

1) Clickthrough Rate. Clickthrough rate (CTR) is likely the first answer you''ll get when you ask an email marketer what metrics they track. CTR is also frequently used for determining the results of A/B tests, as these tests are often designed with the intention of finding new ways to get more clicks in your emails.

Email Marketing 28

Email Marketing Top of Funnel Clickthrough CTR 28

Hubspot

MAY 17, 2016

Rather than relying on guesses or assumptions to make these decisions, you're much better off running conversion rate optimization (CRO) tests. CRO testing can be valuable because different audiences behave, well, differently. But these tests can also be complex. So, what does it take to run an A/B test, exactly?

Clickthrough 53

Clickthrough Multivariate analysis Sample Landing Pages 53

Hubspot

MARCH 19, 2020

A/B testing is one of those techniques that, if you have enough volume to give you significant results, is pretty much guaranteed to generate better results from your marketing. In fact, MarketingSherpa's email survey found that subject lines are still the most commonly tested element in email marketing. Email Testing.

Marketing Automation Services 64

Marketing Automation Services Tools Top of Funnel Trigger Marketing 64

Hubspot

JANUARY 14, 2013

Do you know what roles to fill and how to find the best man for the job? Hiring inbound marketers is a fairly new priority for businesses as they stray from traditional marketing to more inbound-driven, web-based tactics. How do you spot the Jordan in a sea of Bulls? What's better than a blogger for a dog supply-selling ecommerce site?

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

Hubspot

JUNE 8, 2017

A few months ago, I took on the task of evaluating and reinventing the HubSpot Marketing Blog's email subscription. Step 2: HubSpot generates an RSS email of our latest content. It's not that our email subscription wasn't working. We were gaining an impressive number of subscribers each month. Step 3: Subscriber receives the email.

Email Marketing 70

Email Marketing Hubspot Clickthrough Lead Ranking 70

Hubspot

JUNE 1, 2015

Evergreen content is content that stands the test of time. It’s a post that will stand the test of time because cover photos will be an essential part of social media profiles for years to come, and it is easy to update when a particular network’s cover photo size changes. Most of us publish blog posts the same way. It stinks, right?

Traffic 28

Traffic Outreach Content Tips 28

Hubspot

APRIL 15, 2014

The key to coming up with the right idea and preventing it from giving you writer''s block is to choose a topic that is A) relevant and interesting to your target audience, and B) comfortable for you to write about. A lot goes into a blog post -- which is also why there''s a lot that can trip you up when you''re writing one.

Clickthrough 28

Clickthrough Copyright Lead Qualification Paid Search Agency 28

Hubspot

MAY 29, 2020

HubSpot offers a comprehensive, start-to-finish solution for all your marketing needs. You can create a sleek, on-brand email campaign using HubSpot's drag-and-drop editor, and customize the template to match your brand and align with your goals. Fortunately, you're in luck. Long-term time savings. Replicability. Unique Features.

Template 101

Template Budget Programs Paid Search Agency Best Practices 101

Hubspot

JUNE 21, 2016

Here are eight little things you can start doing immediately to improve the open rates, clickthrough rates, and lead generation for your emails. 19 Tips for Better Email Open and Clickthrough Rates. HubSpot customers: Don't worry -- you can't save an email template unless it includes this element.). 1) Abide by CAN-SPAM rules.

Clickthrough 78

Clickthrough Email Marketing Tips CAN-SPAM 78

Hubspot

FEBRUARY 19, 2013

We could optimize each channel individually -- landing pages based on their conversion rates, emails based on their open and clickthrough rates -- but sharing data between these individual systems was difficult at best, and often impossible. When you think about your marketing funnel, how do you think about the work you do to optimize it?

Top of Funnel 28

Top of Funnel Marketing Funnels Marketing Automation Services Landing Pages 28

Hubspot

NOVEMBER 29, 2012

Drive them to what we here at HubSpot define as a landing page, a web page with a form on it -- and don't forget to put in a tracking token so you know where these leads are coming from. There aren’t many guarantees in life, and even fewer in marketing. So, how do you do PPC "properly" so you actually get leads at a reasonable cost?

PPC 28

PPC Template Work Management Marketing Management 28

Hubspot

FEBRUARY 28, 2014

If you find resume writing a painful chore, you’re not alone. Despite knowing how to sell products and services, a lot of marketers have a hard time selling themselves. It can be hard to turn the spotlight inward, but it''s one of those skills marketers must know if they want to grow their career. 5 Tips for Writing a Standout Resume.

Work Management 28

Work Management Paid Search Agency Marketing Management Clickthrough 28