Hubspot

AUGUST 5, 2014

Maybe you didn''t have enough time to properly segment your lists, so you knew your clickthrough rate was gonna totally suck. Since it’s based in Excel, you and your team can customize it and use it with HubSpot or any other email platform. A/B Testing Planning & Results (red cells). Sound familiar?

Planning 28

Planning Template Email Marketing Campaigns 28

Hubspot

DECEMBER 23, 2019

In recent years, Facebook has become a powerful platform for posting, sharing, and watching videos. In fact, nowadays, people watch more than 100 million hours of Facebook videos on a daily basis. This is creating an environment where content creators and brands must compete in a soundless, auto-play Facebook environment.

Paid Content 100

Paid Content Facebook Video Marketing Paid Search Agency 100

Hubspot

SEPTEMBER 13, 2012

When I first started working at HubSpot 4 years ago, I'll admit I wasn't the most analytically-minded person. At least, that's how a lot of marketers feel. In fact, the affair between marketers and their data is often somewhat of a love-hate relationship. But wrangling together all that data -- and then properly analyzing it ?

Work Management 28

Work Management Marketing Management Planning Clickthrough 28

Hubspot

OCTOBER 8, 2014

Check out the results of my own company''s research in the table below -- we found that coupons offering $10 off or 20% off to cause a higher clickthrough rate than other promotional mailings. During Q4 of 2013, emails sent on Saturdays and Sundays boasted some of the highest open and clickthrough rates. Watch your reputation.

Email Marketing 28

Email Marketing Work Management Clickthrough Marketing Management 28

Hubspot

FEBRUARY 26, 2018

Rather than relying on guesses or assumptions to make these decisions, you're much better off running conversion rate optimization (CRO) tests -- sometimes called A/B tests. Keep reading to learn how to do A/B testing before, during, and after data collection so you can make the best decisions from your results. What Is A/B Testing?

Clickthrough 101

Clickthrough Sample Multivariate analysis Landing Pages 101

Hubspot

FEBRUARY 26, 2014

I immediately needed to understand things like what a hard bounce was (and how it was different from a soft bounce), how to determine a good clickthrough rate from a bad one, and why my emails looked perfectly fine in Gmail but got completely screwed up in Hotmail. Don''t worry, this is a safe space. 4) How often should I be sending emails?

Email Marketing 28

Email Marketing Clickthrough Burn Rate CAN-SPAM 28

Hubspot

MARCH 22, 2013

As data-driven marketers, one of the best (and easiest) ways to improve your subject lines is through A/B testing. With A/B testing, you can send two versions of a piece of content to an equal number of recipients and measure which performs better. That's right, they run an automated email opt-out campaign. Bold move, guys.

Opt-out 28

Opt-out Email Marketing Opt-in Clickthrough 28

Hubspot

MARCH 19, 2013

20 Do's & Don'ts for Clickable Calls-to-Action from HubSpot All-in-one Marketing Software. By stating the value of what the visitors will receive by clicking the button, you will reduce anxiety and friction and, thus increase clickthroughs. Calls-to-action (CTAs) are one of the most critical inbound marketing tools.

Clickthrough 28

Clickthrough Landing Pages Mobile Advertising Urgency Marketing 28

Hubspot

DECEMBER 31, 2012

If you’re not sure where to begin, for starters, HubSpot would love to help! We’re offering our marketing community members a free consultation to chat with a HubSpot expert about 2013 goal planning. And you know what that means. This is your chance to reboot and decide what changes you'll make in 2013. Not too shabby!)

Planning 28

Planning Work Management Landing Pages Paid Search Agency 28

Hubspot

MARCH 19, 2020

A/B testing is one of those techniques that, if you have enough volume to give you significant results, is pretty much guaranteed to generate better results from your marketing. But, first, we'll explain the importance of A/B testing. Email Testing. Test different types of offers in your messages.

Marketing Automation Services 64

Marketing Automation Services Tools Top of Funnel Trigger Marketing 64

Hubspot

JUNE 21, 2016

Here are eight little things you can start doing immediately to improve the open rates, clickthrough rates, and lead generation for your emails. 19 Tips for Better Email Open and Clickthrough Rates. HubSpot customers: Don't worry -- you can't save an email template unless it includes this element.). 1) Abide by CAN-SPAM rules.

Clickthrough 78

Clickthrough Email Marketing Tips CAN-SPAM 78

Hubspot

JANUARY 14, 2013

Do you know what roles to fill and how to find the best man for the job? Hiring inbound marketers is a fairly new priority for businesses as they stray from traditional marketing to more inbound-driven, web-based tactics. How do you spot the Jordan in a sea of Bulls? What's better than a blogger for a dog supply-selling ecommerce site?

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

Hubspot

FEBRUARY 19, 2013

We could optimize each channel individually -- landing pages based on their conversion rates, emails based on their open and clickthrough rates -- but sharing data between these individual systems was difficult at best, and often impossible. When you think about your marketing funnel, how do you think about the work you do to optimize it?

Top of Funnel 28

Top of Funnel Marketing Funnels Marketing Automation Services Landing Pages 28

Optinmonster

NOVEMBER 22, 2023

Use A/B and Split Testing 17. Use A/B testing to find out what types of subject lines your specific audience prefers. Do you want to improve your email copywriting and make more sales? Great email marketing is one of the best ways to improve conversion rates. However, it’s a lot more difficult than it seems. Write for the Web 4.

Copywriting 104

Copywriting Email Marketing Planning Paid Search Agency 104

Hubspot

FEBRUARY 28, 2014

If you find resume writing a painful chore, you’re not alone. Despite knowing how to sell products and services, a lot of marketers have a hard time selling themselves. It can be hard to turn the spotlight inward, but it''s one of those skills marketers must know if they want to grow their career. 5 Tips for Writing a Standout Resume.

Work Management 28

Work Management Paid Search Agency Marketing Management Clickthrough 28

Hubspot

MAY 17, 2016

One of the easier (and most common) types of CRO tests is called an A/B test. An A/B test simply tests one variable in a piece of marketing content against another, like a green call-to-action button versus a red one, to see which performs better. So, what does it take to run an A/B test, exactly? How A/B Tests Work.

Clickthrough 53

Clickthrough Multivariate analysis Sample Landing Pages 53

Webbiquity

JUNE 18, 2019

3) Every time your email’s clickthrough rate is higher than your benchmark. Marketing automation is a technique that uses software to automate your marketing email campaigns, helping you communicate and engage with leads and customers in a scalable way. Sometimes, it can be rough to be an email marketer. ” Grr.

Email Marketing 243

Email Marketing Work Management Planning Marketing Automation Services 243

Hubspot

MAY 6, 2021

Savvy marketers know it's rare to reel in customers at the first encounter with a brand. Winning people over takes time, thoughtful touchpoints, and a whole lot of trust. Fortunately, there's a strategy that includes all of these and more. The focus is to bring in buyers and turn them into loyal brand advocates. Let's jump in. Congratulations!

Top of Funnel 101

Top of Funnel Work Management Paid Search Agency Marketing Management 101

Hubspot

JULY 31, 2020

In fact, for every $1 spent on email marketing, marketers receive an average of $42 in return ( HubSpot State of Marketing 2020 ). Through email, you're able to stay top-of-mind by providing communication to their personal inbox, and you can do it at scale with marketing automation software. What Is an Email Marketing Campaign?

Email Marketing 69

Email Marketing Campaigns Work Management Planning 69

Hubspot

JUNE 12, 2013

Pain: Generating the Necessary Clickthrough and Open Rates to Meet Conversion Goals. There''s a variety of data around specific trigger words and character counts that help your email open and/or clickthrough rates. Segmenting your emails is a friendly, lovable way to attract the clickthrough and open rates you''re longing for.

Enterprise Management 28

Enterprise Management Work Management Email Marketing Marketing Management 28

Hubspot

SEPTEMBER 3, 2014

It''s amazing how after just a few months of regularly producing content and engaging with people online, your analytics software can show you definitively that inbound marketing is having a positive effect. At HubSpot, we recently analyzed data for 93,000 CTAs, which had amassed hundreds of millions of views over a 12-month period.

Lead Generation 28

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 28

Hubspot

JULY 29, 2018

But with new social media networks and innovative software cropping up almost daily, even seasoned social media users are bound to run into a term or acronym that leaves them thinking, "WTF?". Social Media Terms - B. In fact, if you're highly experienced, you probably do all three at once.). Social Media Terms - A.

Social Media 101

Social Media Marketing Automation Services Media Work Management 101

Hubspot

MARCH 7, 2014

Inspired by an old post from HubSpot Academy Leader, Mark Kilens , we pulled together a completely updated and comprehensive checklist for anyone looking to send an email newsletter. Sending an email newsletter requires juggling a lot of moving pieces. Oh, and if you mess any of it up, there''s no "redo" or "update" button.). (Oh,

Newsletter 28

Newsletter Clickthrough CAN-SPAM Click Rate 28

Hubspot

JANUARY 9, 2013

In fact, many of these were crowdsourced from my marketing colleagues at HubSpot, many of whom I know were speaking from experience. You know, the ones when you do something completely careless or idiotic, and then quickly follow up with a Ron Burgundy-esque thought like, "I immediately regret this decision". Bummer, dude. Not ideal, right?

Work Management 28

Work Management Marketing Management Landing Pages Top of Funnel 28

Hubspot

DECEMBER 19, 2013

The company produces heat-mapping software to help website owners understand their visitors'' behavior. It’s a way to get users to click and acquire more web traffic from Facebook -- and high clickthrough rates on Facebook ads will, in turn, lower costs-per-click. To read more content like this, subscribe to Inbound Insiders.

Effectiveness 28

Effectiveness Advertising Agencies Paid Search Agency Marketing Automation Services 28

Hubspot

SEPTEMBER 13, 2012

And if you're interested in learning more about writing for the web, go ahead and download the complete Internet Marketing Written Style Guide , adapted from HubSpot's own house style guide and covering everything from punctuation, to capitalization, to attribution, and how you can go about creating a house style guide of your very own.

RSS 28

RSS Wiki Clickthrough Social Networks 28

Hubspot

JUNE 26, 2018

Source: HubSpot. It’s one of the few marketing channels we can use to build an authentic connection with the humans that keep our businesses alive. Email marketing isn’t spam. It’s not a personal note from an old colleague either. It’s something in between. Email marketing effectiveness There are 3.8 Use Cases for Email Marketing.

Email Marketing 101

Email Marketing Autoresponders Planning CAN-SPAM 101

Hubspot

JUNE 19, 2014

It''s kind of like a phone for applications to have conversations -- an API literally "calls" one application and gets information to bring to you to use in your software. It''s kind of like a phone for applications to have conversations -- an API literally "calls" one application and gets information to bring to you to use in your software.

Paid Content 28

Paid Content Work Management Sales Management CMS Development 28

Hubspot

JANUARY 13, 2013

Now that we’re in the swing of things, it seems like companies everywhere are picking up some serious steam. You can tell they’re planning for a long 12 months ahead to start their fiscal year out right and please their devoted users, fans, prospects, and customers. How can you tell? Updates everywhere! That’s right. No more guessing!

Analytics 28

Analytics Digg Tools Mobile Advertising 28

Brandpoint

JUNE 24, 2021

Examples include enterprise software companies, professional service firms like corporate accounting or human resources outsourcing agencies and office equipment leasing companies. A CMP is a centralized Software as a Service (SaaS) tool to streamline content marketing efforts by providing one space to create, review and publish content.

Paid Content 118

Paid Content Lead Ranking Top of Funnel CMS Development 118

Hubspot

JULY 21, 2014

3) Every time your email''s clickthrough rate is higher than your benchmark. 3) Every time your email''s clickthrough rate is higher than your benchmark. Marketing automation is a technique that uses software to automate your marketing, helping you communicate and engage with leads and customers in a scalable way.

Email Marketing 28

Email Marketing Planning Marketing Automation Services Top of Funnel 28

Vidyard

MAY 13, 2020

YouTube is as good a home for the hit kids song “Baby Shark” (it’s so catchy we won’t link to it) as it is for how-to videos on setting up your company’s HR software. YouTube is as good a home for the hit kids song “Baby Shark” (it’s so catchy we won’t link to it) as it is for how-to videos on setting up your company’s HR software.

Youtube 158

Youtube Cost Per Thousand Marketing Automation Services Business 158

Vidyard

MAY 13, 2020

YouTube is as good a home for the hit kids song “Baby Shark” (it’s so catchy we won’t link to it) as it is for how-to videos on setting up your company’s HR software. YouTube is as good a home for the hit kids song “Baby Shark” (it’s so catchy we won’t link to it) as it is for how-to videos on setting up your company’s HR software.

Youtube 65

Youtube Cost Per Thousand Marketing Automation Services Business 65

Hubspot

MARCH 10, 2016

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. 1) A/B Testing. Learn how to run A/B tests here.). We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms. 2) Analytics.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Vidyard

JULY 9, 2020

It’s an all-too-common story: Someone is learning how to market a startup, so they acquire all the trappings of a marketing operation without knowing why they work. They launch a Twitter account, a LinkedIn company page, a website, and start running ads—and nothing happens. It takes a serious and well-considered startup marketing strategy.

Startups 148

Startups Paid Content Advertising Agencies Paid Search Agency 148

Vidyard

JULY 10, 2020

It’s an all-too-common story: Someone is learning how to market a startup, so they acquire all the trappings of a marketing operation without knowing why they work. They launch a Twitter account, a LinkedIn company page, a website, and start running ads—and nothing happens. It takes a serious and well-considered startup marketing strategy.

Startups 65

Startups Paid Content Advertising Agencies Paid Search Agency 65

Hubspot

SEPTEMBER 9, 2013

HubSpot Customers: Look in Page Performance.) Every once in a while, things need to be updated. Your mailing address, your wardrobe, your hairstyle, your media collection. Things get outdated, stale, and irrelevant -- it''s just the way of our constantly changing world. Unfortunately, your marketing content is no exception. not so much.

Lead Scoring 28

Lead Scoring Lead Ranking Content Hubspot 28